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Multi-Platform Apps… Native User Experience

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Multi-Platform Apps… Native User Experience

  1. 1. Multi-Platform Apps…Native User Experience Jeremy Adler GeneXus USA
  2. 2. Agenda• GeneXus USA• Mobile Market• Why Multi-Platform• Native User Experience• Specific Issues in iOS and Android• Questions
  3. 3. GeneXus USA
  4. 4. MAVIN
  5. 5. MAVIN
  6. 6. Mobile Market
  7. 7. Market Maturity
  8. 8. Market Maturity• 110 Million Smart Phone Subscribers http://www.comscore.com/Press_Events/Press_Releases/2012/8/comScore_Reports_June_2012_U.S._Mobile_Subscriber_Market_Share http://www.email-marketing-reports.com/wireless-mobile/smartphone-statistics.htm
  9. 9. Market Maturity
  10. 10. Purpose• Sell Apps Marketing and Brand Awareness USE•• Sell Services• Access to services• Collect Data
  11. 11. Native User Experience Basic User Experience Considerations Screen Size and Orientation Tabs and Layouts Branding
  12. 12. Basic User Experience Basic User Experience Considerations
  13. 13. Hardware
  14. 14. Back Button
  15. 15. Back Button
  16. 16. Action Bars
  17. 17. Action Bars
  18. 18. Action Bars
  19. 19. Action Bars
  20. 20. Screen Size Screen Size and Orientation
  21. 21. Screen Size
  22. 22. Screen Size
  23. 23. Screen Size
  24. 24. Screen Size
  25. 25. Screen Size
  26. 26. Screen Size
  27. 27. Screen Size
  28. 28. Tabs and Layouts Tabs and Layouts
  29. 29. Tabs and Layouts
  30. 30. Tabs and Layouts
  31. 31. Tabs and Layouts
  32. 32. Tabs and Layouts
  33. 33. Tabs and Layouts
  34. 34. Tabs and Layouts
  35. 35. Tabs and Layouts
  36. 36. Tabs and Layouts
  37. 37. Orientation Image: http://compixels.com/wp-content/uploads/2010/11/UberTwitter-Landscape-iphone.png
  38. 38. Orientation
  39. 39. Branding Branding
  40. 40. Branding
  41. 41. Branding
  42. 42. Branding
  43. 43. Branding
  44. 44. Branding
  45. 45. Branding
  46. 46. Branding
  47. 47. Branding
  48. 48. Review Basic User Experience Considerations Screen Size and Orientation Tabs and Layouts Branding
  49. 49. Resources• Android Developer Guidelines: http://developer.android.com/design/index.html• iOS Developer Guidelines: http://developer.apple.com/library/ios/#documentation/ UserExperience/Conceptual/MobileHIG/Introduction/Intr oduction.html#//apple_ref/doc/uid/TP40006556
  50. 50. THANK YOUJeremy AdlerGeneXus USAjadler@genexususa.com@AdlerJeremy

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