The Special Event 2011


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Trends in imaging - photography and video - by Gene X Hwang presented at The Special Event 2011 in Phoenix, AZ, USA

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  • “Newspaper readership increases with the addition of a photo, especially when it's a picture of people. Why? Because the reticular activating system zeros in on other people, to see if they're familiar.”** - chuck McKay
  • Props and backdrops – themes – high-concept photobooths – we’ll talk about later
  • * “Rework” p235 – jason fried & davidheinemeierhansson -
  • QUICK RESPONSE – invented by Toyota in 1994 to identify car parts - two dimensional bar code Embed on your giveaways… will be more common in 2011 and beyond (readers are free and available for all smart phones) – enter URL – result add .qr to and it’ll generate one for you!Print it on on-site prints!
  • for most scanned – most locations visited – drive traffic to websites, etc
  • #eventprofs
  • Yelp app – hand my phone around?
  • Expo floor for finding booths, tips, contests,  live twitter where we can point our camera to an attendee and visualize balloons with thoughts from twitter.Point it at a speaker and get their books, URLs contact info etc (or anyone really)
  • - Favors (photobooths still hot but DIY and fancier than plain box) – centerpieces with photos
  • La Dolce Vita Studio – Jacksonville FL – Melanie & Bradford Watson – lifestyle / fashion shoots
  • Perfect Wedding Guide Unveils The Top Wedding Trends For 2011National planning expert Susan Southerland shares a list of “it” trends and inspirations for the big day.Atlanta, GA (Vocus/PRWEB) December 08, 2010According to findings from “We tv Network's Wedding Report,” over 2 million weddings are projected to take place in 2011, with the bulk of wedding spending going toward bridal attire, reception entertainment, and floral and décor.“The overall trend for 2011 seems to be 'subtle luxury,' with a heavy emphasis on creativity and personalization, says Perfect Wedding Guide Wedding Planning Expert Susan Southerland, whose works has been featured in national magazines and television shows such as The Style Network's “Whose Wedding Is It Anyway?” "Every element of the wedding should be tailored to reflect the couple, but not cross the line into lavish or excessive.”Southerland also notes that handmade, vintage, and rustic touches are being prominently showcased, while technology will continue to be used to its full potential behind-the-scenes (brides reading wedding blogs, using smart phone apps, communicating wedding plans through social media, etc).Here, a detailed list of additional wedding trends and wedding ideas for 2011 based on industry buzz:1. Shorter Guest Lists. Intimate weddings are still going strong; although wedding budgets are beginning to recover in 2011, a return to the traditional lengthy guest list will not make a comeback.2. Less Traditions. Couples will continue to buck “tradition-for-tradition's-sake” and focus on personalizing every aspect of their wedding to reflect their interests and personalities.3. Bigger Focus on Wedding Entertainment. Services that were quick to get the ax in previous years, due to budgetary constraints, that will begin making a comeback are: wedding videography, DJ services, and higher quality wedding photography.4. Textural Attire. Wedding gowns are all about texture this year. In past seasons, we have seen pops of color, lots of bling, and feminine detailing galore. In keeping with the subtly luxurious tone of all wedding trends this year, gowns are following suit with visually interesting and rich textures.5. Non-traditional Veils. Vintage or heirloom hair combs are really hot. Reusing old items are great for the environment (see below) and they are a great way to incorporate something special for a loved one.5. Creative Colors. Bold colors are the thing for spring! Shades that are a bit punchier than pastel, but not-quite-jewel-toned are making a big statement this year: rich corals, vibrant apple greens, goldenrod, etc.6. Environmentally-aware Experiences. Eco-friendly considerations (outdoor weddings, recycled paper or “plantable” stationery, vintage jewelry and décor vs. using new items, etc.)7. Crafty Cues. DIY and handmade wedding related items continue to grow in popularity as they become easier to access and more affordable through major craft retailers and reputable online sources such as Chuck the Tchotchkes! Couples are choosing to provide their guests with a dessert bar, a candy bar, cigars and a signature drink, coffee bars, or souvenir photobooth picture strips in lieu of the traditional wedding favor trinket.9. Alternative Times for Weddings. Wedding brunches are big as couples try to spend wisely. The time change can save money on food and bar bills.10. Non-traditional Reception Seating. Couples will be using different shapes and sizes of tables at the reception to create a more casual “lounge” feel.11. Simple Wedding Cakes. As opposed to elaborate and whimsical designs of years past, wedding cakes in 2011 will be scaled back to more modest designs with all-edible elements.Perfect Wedding Guide offers a number of wedding tools for the everyday bride, including a daily blog of style, etiquette and planning tips to help brides select the best finds for their big day.For more on Perfect Wedding Guide's top wedding trends for 2011 and to find daily wedding news and planning tips, visit You can also “like” us on Facebook at and find us on Twitter at Perfect Wedding GuidePerfect Wedding Guide (, the leader in wedding media resources, is the oldest and most reliable wedding planning company in the United States. For almost 20 years, we have been dedicated to creating innovative wedding planning solutions for brides of all budgets. Our company offers couples a number of fun, useful, and FREE products to help make wedding planning less of a chore and more of a treat. Our local guides and bridal shows are available coast-to-coast in over 60 markets, showcasing some of country's top wedding professionals who work right in the bride's backyard. Our national Website,, is full of fresh planning tips, wedding ideas and wedding news, an extensive photo gallery for inspiration, easy-to-use wedding planning tools, as well as a wedding blog community hosted by our national wedding planning expert. For more information, visit # #Read more:
  • Show off the location / venue – gives context vs old school enclosed photobooths
  • * Yervant – themed weddings, costumes/styling of clothing etc.
  • Impossible projectZink printersSticker printers
  • iPhones, Droids, even webcams on laptops can be used to record video testimonials, etc.
  • Twitter – at events, being a part of the conversation – driving it! Share don’t only talk about yourselfFB: tagging!!! Photos and videos are great! (BCS example)Foursquare – now has photos and comments so more usableInstagram – great to be more personable
  • VIDEO!
  • Twitter REAL TIME = A list of attendees to follow during the show – twitter lists #HASH TAGSbe nice, be specific & be useful -  Colleen Wainwright @communicatrix – your niche! Promote your clients (we do by showing off “beautiful shot of ___ venue” tweet
  • FOLLOW FRIDAY a great start!
  • And this is why I don’t use #FF incorrectly – this has been a public service announcement!
  • And this is why I don’t use #FF incorrectly – this has been a public service announcement!
  • FB = Pre/Post EVENT: Real time upload of photos to this party (old from 2009)
  • If you are using it – go ahead and check into the Special Event
  • Take a pic or add a note and your friends can comment on it – new feature – you may have to update your app
  • Business networking – how to make your clients happy and get more leads? Write a positive review (Blake Discher) – it will reap rewards!
  • Get links in to your blog by commenting on other blogs – search engines love blogs b/c they are updated frequently!SEO for website and keywords talk about!!! – sign up – great single source for your social media
  • Social media home page – can be more personal like this…
  • Or more professional (interaction designer so hence the clean look)
  • Be an expert – offer help – be helpful – like Colleen said -
  • Quora but location based – in beta! Sign up if you like! Send URL:
  • Usage:UsePLUS – web only? Promo etc.MUSIC!!
  • The Special Event 2011

    1. 1. Leveraging the latest imaging trends to make your wedding/event more memorable and successful<br />Gene X Hwang <br />January 2011<br />
    2. 2. Why video and still photography?<br />Everyone loves themselves<br />
    3. 3. Why video and still photography?<br />
    4. 4. Why video and still photography?<br />
    5. 5. Why video and still photography?<br />
    6. 6. Why video and still photography?<br />Everyone loves themselves<br />It’s Personal and customized by default<br />85% of the information taken into the brain enters through the eyes<br />Reticular Activating System (RAS)<br />Leverage it – use photos of PEOPLE<br />
    7. 7. How in general?<br />Clarify Desired Outcomes (Positive Brand Experience, incentive program, etc.)<br />Share/Spread experience via WOM/Social Media<br />Physical takeaway (something posted physically in their cube/on fridge) <br />Etc.<br />
    8. 8. How (con’t)<br />Take advantage of the Recency Effect, follow up brilliantly!<br />Techniques – SM is perfect<br />Familiarity breeds business – so be everywhere!<br />Speed changes everything*<br />
    9. 9. What’s new and hot?<br />
    10. 10. QR codes<br />What are they?<br />How to use?<br />
    11. 11. Examples<br />
    12. 12. Examples<br />
    13. 13. Real Time Projection<br />
    14. 14. + Live Feeds<br />Scrolling interactivity (twitter or texts)<br />Inexpensive to setup<br />Match with photos/video feeds<br /><br />
    15. 15. Live Feeds<br />
    16. 16. Augmented Reality<br />Games as entertainment<br />
    17. 17. Augmented Reality<br />
    18. 18. Weddings<br />Personalization!<br />Day-of Slideshows and Video edits<br />Coffee table style books are hot<br />
    19. 19. Weddings<br />
    20. 20. Weddings<br />
    21. 21. Weddings<br />
    22. 22. Weddings<br />
    23. 23. Weddings (cont)<br />Photobooths<br />Handmade/DIY involving imaging (personal touch)<br />
    24. 24. Weddings (cont)<br />
    25. 25. Weddings (cont)<br />
    26. 26. Weddings (cont)<br />FUN SELLS!<br />
    27. 27. Polaroid?!<br />
    28. 28. Polaroid?!<br />
    29. 29. Polaroid<br />High end clients - or -<br />Zink (gifts, awards, part of programs)<br />
    30. 30. Video<br />Beyond Flip!<br />DSLR mobility/flexibility <br />High budget look / cinematic for less<br />
    31. 31. Examples<br />
    32. 32. Examples<br />
    33. 33. Leveraging Social Media<br />Twitter – real time<br />Facebook – pre and post event (real-time is also an option)<br />Foursquare - location/event based<br />Instagram – all the time<br />LinkedIn – for business<br />Blogs – for your business<br />Time slicing/day parting<br />
    34. 34. Social Media is…<br />
    35. 35.
    36. 36. “It’s not who you know, it’s who knows you”<br /> - Blake Discher<br />
    37. 37. @twitter<br />
    38. 38. @twitter #FF<br />
    39. 39. @twitter #FF<br />
    40. 40.
    41. 41.
    42. 42.
    43. 43.
    44. 44. Facebook<br />
    45. 45. Foursquare<br />
    46. 46. Foursquare<br />
    47. 47.<br />
    48. 48. LinkedIn<br />
    49. 49. blogs<br />
    50. 50. What else?<br />
    51. 51. What else?<br />
    52. 52. What else?<br />
    53. 53. What else?<br />
    54. 54. Questions to ask your vendors<br />Hire them to come early for YOU<br />Give guidance!<br />Usage/licensing of assets? <br />
    55. 55. Questions?<br /><br />Twitter: @orangephoto<br />