Going green

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Presentation made to ABC in Oakland, CA - 04/14/2010

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  • Who am I – easyWhy Orange Why Green = Socially Responsible – social photography program – always important – chemicals hazardous waste permits – switch to digital from film, etc. unecessary printing, etc.
  • . Customers are actively looking to buy from green businesses. Have U.S. consumers really gone green? Studies show that conscientious consumerism is much more than a trend—it’s becoming a core American value. In a 2007 survey, 8 in 10 consumers said they believe it’s important to buy green brands and products from green companies.ii. Customers will pay more for green products. In the same survey, 80% of consumers said they would pay more for green products. One organization values the market for socially conscious products at more than $200 billion.According to a recent survey of San Francisco Green Businesses, 42% reported an increase in business since receiving their recognition.Conserving the environment is critical for the long-term success of your business. The availability of resources, the quality of your air and water, and population shifts all affect the way you do business. A healthy environment makes for a healthy economy.
  • Increased opportunities – PR. Meeting influencers in the space – Daryl Hannah – Paul Hawken (ecology of commerce), Julia Butterfly HillStand out (for now…) – green in Bay Area is a given almost – but people are catching on – it may even be mandated in future – get on board earlyMake/Save $$$ - people think it’s always more $$$ - smart power strips – our power savings (from $375 > $320/month at old space)Telecommuting – Quality of life for employees, less pollution
  • Low flow aerators (2.75 gpm<) – in SF 1.5 for sinks, 0.5 for handwashing onlySOLID WASTE:- compost! 70% of our trash was compost! It’s cheap too – -- catalog choice – stop getting junk mail!- efax/PDFRecycling - duhEnergy- smart power strips!Pollution prevention
  • White paper I can forward on
  • Going green

    1. 1. Going Green<br />Why it’s imperative to do, and what you may be missing out on if you don’t<br />
    2. 2. Introduction<br />Who am I?<br />Why Orange? Why Green?<br />
    3. 3.
    4. 4. Benefits<br />Save the world?!<br />In the US, SBs are 99% of all businesses & account for 65% of all American consumption<br />Business climate. World climate. They go together.<br />Increased opportunities<br />Stand out (for now…)<br />Make/Save $$$<br />
    5. 5.
    6. 6. Four Areas to Focus on<br />Water conservation<br />Solid Waste Reduction & Recycling<br />Energy Conservation<br />Pollution Prevention<br />
    7. 7. Now what?<br />http://www.greenbiz.ca.gov/<br />http://www.sfgreenbusiness.org/<br />Beware of scams!<br />
    8. 8. Questions?<br />Website: http://www.orangephotography.com<br />Email: genex@orangephotography.com<br />Blog: http://pulp.orangephotography.com/blog<br />
    9. 9. References<br />Benefits slide: http://www.gbb.org/why-green/impact<br />The Corporation – film, 2003<br />http://www.fastcompany.com/multimedia/slideshows/content/50-ways-to-green.html<br />

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