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META
DESCRIPTIONS
Still Matter
WHY
www.samsonmedia.net
Says...
www.samsonmedia.net
"Meta descriptions do not
impact search engine
rankings."
So, should you ignore Meta
descriptions altogether?
www.samsonme...
While the content in a meta
description does not factor into
the search ranking algorithm,
user behavior is factored into ...
WHAT DOES
SO...
That Mean?
www.samsonmedia.net
While META
descriptions are NOT
factored into Google's
algorithm, user
BEHAVIOR is!
www.samsonmedia.net
So if your META description
can encourage a click-thru,
it's done it's job!
Meaning, a well-written META
description can e...
Here's 5 Ways
to Write
Killer Meta
Descriptions*
www.samsonmedia.net
1. Be Descriptive. The language in
your META description should
introduce the user to what the
page is about. Sketch out t...
2. Be Persuasive. Great meta
descriptions involve a touch of
the persuasive. To get clicks, go
ahead and tug a little bit....
3. Inspire Curiosity. One of the
most persuasive things you can
do with your META is to spark
curiosity. You need to provi...
4. Use The Right Words. The
keywords may not matter for
search engines, but they do
matter for users. In order to be
compe...
5. Make Them The Correct Length.
If you write a META description
that is too long, Google will
truncate it. The standard
a...
In
Conclusion...
www.samsonmedia.net
Use META descriptions to
generate clicks. The more
clicks --- the better your SEO!
www.samsonmedia.net
"How to Quickly Update Your
Skills to Become a PR Ninja and
Get Tons More Exposure, Hits &
Placements"
Our
Free Report
GET...
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Why META Descriptions Still Matter

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While Google has demoted the importance of META tags, the description META tag can positively impact your SEO if it gets people to click through from the search engine results to your page. Here's 5 ways to do that.

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Why META Descriptions Still Matter

  1. 1. META DESCRIPTIONS Still Matter WHY www.samsonmedia.net
  2. 2. Says... www.samsonmedia.net
  3. 3. "Meta descriptions do not impact search engine rankings." So, should you ignore Meta descriptions altogether? www.samsonmedia.net
  4. 4. While the content in a meta description does not factor into the search ranking algorithm, user behavior is factored into the search algorithm, specifically, the click-through rate (CTR). www.samsonmedia.net
  5. 5. WHAT DOES SO... That Mean? www.samsonmedia.net
  6. 6. While META descriptions are NOT factored into Google's algorithm, user BEHAVIOR is! www.samsonmedia.net
  7. 7. So if your META description can encourage a click-thru, it's done it's job! Meaning, a well-written META description can encourage more click-thrus. www.samsonmedia.net
  8. 8. Here's 5 Ways to Write Killer Meta Descriptions* www.samsonmedia.net
  9. 9. 1. Be Descriptive. The language in your META description should introduce the user to what the page is about. Sketch out the page’s content. If the user is going to the trouble of clicking on it, they want to make sure that the page really is about what they are interested in. *Excerpted from Neil Patel for Search Engine Land www.samsonmedia.net
  10. 10. 2. Be Persuasive. Great meta descriptions involve a touch of the persuasive. To get clicks, go ahead and tug a little bit. Use a call-to-action in the description. Create a meta description that invites a response of some kind. www.samsonmedia.net
  11. 11. 3. Inspire Curiosity. One of the most persuasive things you can do with your META is to spark curiosity. You need to provide just enough information to explain what the page is about but not so much that it ruins the curiosity factor. www.samsonmedia.net
  12. 12. 4. Use The Right Words. The keywords may not matter for search engines, but they do matter for users. In order to be compelled to click, the user needs to see relevant words associated with his or her query in the META description. www.samsonmedia.net
  13. 13. 5. Make Them The Correct Length. If you write a META description that is too long, Google will truncate it. The standard accepted length is 156 characters long. "And Do Not Use Quotation Marks. Google will cut them off." www.samsonmedia.net
  14. 14. In Conclusion... www.samsonmedia.net
  15. 15. Use META descriptions to generate clicks. The more clicks --- the better your SEO! www.samsonmedia.net
  16. 16. "How to Quickly Update Your Skills to Become a PR Ninja and Get Tons More Exposure, Hits & Placements" Our Free Report GET Click Here www.samsonmedia.net

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