While Google has demoted the importance of META tags, the description META tag can positively impact your SEO if it gets people to click through from the search engine results to your page. Here's 5 ways to do that.
"Meta descriptions do not
impact search engine
So, should you ignore Meta
While the content in a meta
description does not factor into
the search ranking algorithm,
user behavior is factored into the
search algorithm, specifically,
the click-through rate (CTR).
descriptions are NOT
factored into Google's
So if your META description
can encourage a click-thru,
it's done it's job!
Meaning, a well-written META
description can encourage
Here's 5 Ways
1. Be Descriptive. The language in
your META description should
introduce the user to what the
page is about. Sketch out the
page’s content. If the user is going
to the trouble of clicking on it,
they want to make sure that the
page really is about what they are
interested in. *Excerpted from Neil Patel for Search Engine Land
2. Be Persuasive. Great meta
descriptions involve a touch of
the persuasive. To get clicks, go
ahead and tug a little bit. Use a
call-to-action in the description.
Create a meta description that
invites a response of some kind.
3. Inspire Curiosity. One of the
most persuasive things you can
do with your META is to spark
curiosity. You need to provide
just enough information to
explain what the page is about
but not so much that it ruins
the curiosity factor.
4. Use The Right Words. The
keywords may not matter for
search engines, but they do
matter for users. In order to be
compelled to click, the user
needs to see relevant words
associated with his or her
query in the META description.
5. Make Them The Correct Length.
If you write a META description
that is too long, Google will
truncate it. The standard
accepted length is 156
"And Do Not Use Quotation Marks.
Google will cut them off."