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Next Night 6 - Dick Buschman - Achtung!

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Presentatie van Dick Buschman van Achtung! op Next Night 6 "Welcome to Amsterdam" op 26 mei 2009 in Pakhuis de Zwijger.

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Next Night 6 - Dick Buschman - Achtung!

  1. 1. We are not from Germany...
  2. 2. Advertising Interaction DM Awareness Involvement Conversion Brand Consumer Emotional Functional
  3. 3. Amsterdam view, horizon abroad...
  4. 4. Volkswagen Drive In - ADCN Silver Lamp - Cannes Cyber Lion - Gold Spin Award 2008
  5. 5. ‣ We create branded stories that invite consumers to make them their own stories ‣ We balance push and pull to allow audience to interact at the time and pace they want ‣ Because consumers fall in love with brands when they can set the conditions themselves ‣ That is why we love the digital era!
  6. 6. Clients O’Neill PON Automotive ‣ International Brand Portal & ‣ Brands: Volkswagen, Skoda Campaigns ‣ (International) Brand Portal, Campaigns Bavaria Friesland Foods ‣ International Brand Portal & ‣ Brands: Chocomel & Breaker Campaigns ‣ Brand aportal, Campaigns Suitsupply KPN ‣ International Brand Portal & ‣ Brands: Simyo Campaigns ‣ Identity, Shop, Campaigns AKZO NOBEL United Biscuits ‣ Brands: Flexa, Sadoline ‣ Brands: Verkade, Sultana ‣ Brand Portal & Campaigns ‣ Brand Portal, Campaigns Adidas Diageo ‣ Brands: Reebok ‣ Brands: Baileys, Bushmills ‣ International Campaigns ‣ International Campaigns
  7. 7. Scirocco Introductie Campagne © 2008
  8. 8. Volkswagen Innovations - Golden Egg - Webby Award 2009
  9. 9. Volkswagen Innovations - Golden Egg - Webby Award 2009

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