Framework to change current media planning construct to one that is mobile led. A platform for all campaigns. A platform that reduce cost and increases returns by making all media transactional. This includes part two which was not shown at the event due to time. It also includes a few additional slides in the first section.
The BIG Session On Mobile - “If mobile is the remote control to our lives, why can't we hit fast forward?”
Welcome to the BIG session on Mobile; a topic that is literally at the tip of our fingers every single minute. Mobile drives our interactions and decisions with media as well as with people almost every moment of the day (and night). The business is growing, but maybe not at the pace every pundit would expect, so in this interactive session we will uncover the answers to your burning questions about mobile. What innovation is required for mobile to meet expectations as a marketing medium? What are the key innovations that are taking hold and what's not working so far?
In this session, you hold the remote by contributing to the conversation in real time with the integration of "Poll The Web". Gene Keenan, Founder of the Collective Factory will be our featured keynote speaker and he will lead an interactive Q&A session with your real-time feedback featuring our panel of experts from across the web.
The Collective FactoryFounder, Gene Keenan
Vungle Founder and CEO, Zain Jaffer
App Savvy’s SVP of Sales, David Lavine
Global VP of Innovations at Mojiva, Jack Hallahan
Chief Vision Officer of 26DotTwo, Chris Beck
Yahoo’s VP of Sales, Patrick Alban
Fetch, Guillame Lelait