Usaid khcp activities presentation

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Usaid khcp activities presentation

  1. 1. 1 Building a Highly Competitive Kenyan Horticulture Industry PROJECT OVERVIEW Presented by Tabitha Runyora, M&E Manager
  2. 2. KHCP Coverage 2 • USAID funded • 2010-2015 Targeted Provinces • Central • Eastern • Coast • Rift Valley • Western • Nyanza
  3. 3. Our approach • Work with partners both public and private sector. • Include NGO’S, Research institutions, Exporters, Input suppliers, Govt. (MOA) among others. Primary Goal Achieve a highly competitive Kenyan horticulture industry that addresses income generation, food security and nutrition. 3
  4. 4. How to achieve Goal 4 Through; • Enhanced productivity • Increased value-addition • Improved value-chain coordination, marketing, and trade promotion • Improved business environment, and institutional capacity
  5. 5. Our vision Sustainable & Competitive Horticulture Industry High-Tech Market Intelligence systems Standards ensuring quality & safety Profitable Productive enterprises Range of value- added products Consistent quality raw material Domestic & Regional market development 5
  6. 6. Target Crops & Products Fruits Vegetables Foods Essential Oils Roots & Tubers Avocadoes Cabbage Dried chillies Coriander Irish Potato Bananas Export Veg Dried fruit Palma Rosa Sweet Potato Papayas Kale Potato flour Tea-tree Passion Fruit Squash Mangoes Tomatoes Flowers Extracts Pulses Nuts Fruit Juices Arabicum Aloe Cow peas Cashews Mango Eryngium Gum Arabic Green gram Passion Anthurium Moringa
  7. 7. Key Indicators No Component Total No Units 1 Direct farming beneficiaries 200,000 No of smallholders 2 Crop Yield improvement +10% Kg/Acres 3 Unit cost of production -6% Kshs/Kg 4 Smallholder incomes +10% Kshs/Acre 8 Volume & value beneficiaries exports +15% Kg & $ 9 Volume & value smallholder sales +50% Kg & $ 7
  8. 8. KHCP’S Approach to Gender------Step 1 • Project targets  Quotas to ensure women representation among participants  Leadership in farmer groups/enterprises  TA for women  Women visits and exchange programs 8
  9. 9. KHCP’S Approach to Gender------Step 2 • Activity selection  Commodity selection: women’s crops  Enterprise selection: women’s enterprises  Technology selection: address women’s labor constraints, suitable for use by women 9
  10. 10. KHCP’S Approach to Gender------Step 3 • Service delivery  Incorporation of gender sensitive measures into the recruitment process  Ensure that training and field days are gender friendly  Gender considerations mainstreamed into project management at field level 10
  11. 11. KHCP’S Approach to Gender------Step 4 • Empowering measures  Gender sensitization integrated into all training programs  Training for women in business, leadership, negotiating skills  Skills development for employees  Reduction of women’s workloads- labor saving technologies 11
  12. 12. KHCP’S Approach to Gender------Step 5 • Enabling measures  Capacity building of service providers  Gender sensitization of other players in the value chain  Gender legislations  Land tenure legislation  Family rights, inheritance laws 12
  13. 13. KHCP’S Approach to Gender-----Step 6 13 • Monitoring & Evaluation  Gender sensitive indicators  Sex disaggregated data collection and gender analysis  Impact assessment  Annual report on gender outreach  Reports on gender success stories
  14. 14. KHCP’S Approach to Gender----summary 14 • Actively encourage women to participate • Targets 200,000 beneficiaries, 50-60% women • Continuous review of our approach
  15. 15. 15 THANK YOU

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