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Ckw gender presentation (ifpri)

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Ckw gender presentation (ifpri)

  1. 1. GRAMEEN FOUNDATION THE COMMUNITY KNOWLEDGE WORKER INITIATIVE APPLAB UGANDA
  2. 2. Potential Impact of Targeting Women  Improving Agricultural productivity  Women do 85% of the planting, 85% of the weeding, 55% of land preparation and 98% of all food processing in Uganda - IFAD  Alleviating food Security  Women in rural areas produce at least 50% of the world’s food – FAO  Improving livelihoods  In Uganda, 72% of all employed women and 90% of all rural women work in agriculture. Only 53% of rural men do so - IFAD The hungry are farmers, most of the farmers are women and nearly all farmers are smallholders – 2010 Action Aid Uganda Report
  3. 3. Challenges of Targeting Women  Cultural norms and domestic demands reduce women’s mobility and therefore their likelihood to seek information away from home  Can’t afford information resources  Less likely to approach male agricultural extension workers who form the majority of the tradition extension network  Out of Reach  88% of Uganda women live in rural areas – UBOS. Poor infrastructure makes them hard to reach
  4. 4. Community Knowledge Worker Real-time feedback loop Actionable targeted content Shared technology platform Network of village level field agents Model for Improved Ag Extension •More, poorer farmers reached •Higher-quality, contextualized services •Increased rate of adoption 1 2 3 4 Layered over Existing Ag Ext to Reach More Farmers5
  5. 5. Network of village-level field agents Available at the grassroots . One CKW covers:  4-6 villages  500-800 households  5-10 km radius Goal is for women to make up a considerable proportion of the network:  35% women composition in the first phase  40% women in phase 2 Emphasis on poor farmers  50% poor farmers among all reached
  6. 6. Shared Technology Platform  18,551 information tips disseminated via mobile phones since June 15th, about 30% of them to women  Database with 4,234 (and growing) on-demand tips on 35 crops, 32 markets, 50+% of the information is on crop lifecycles and food crops to target women  530 WFP baseline survey responses from Oct 1-28, 25% of them from women.  Real-time support to 192 (33% women) CKWs  Farmer databank with 6,005 registered farmers  Salesforce.com based analytical tools and dashboard for M & E, and reporting purposes
  7. 7. Actionable Targeted Content Information targeting women Information targeting men
  8. 8. Dynamic Feedback Loop CKWs: Feedback Relayed from farmers, use case stories, mobile surveys (farmer registration & poverty stats (1CKW:500 SHFs) Salesforce.com: Farmer Databank Analytics Central Database: Usage Reports
  9. 9. Layered Over Existing Ag Ext To Reach More Farmers CKW candidates are nominated by local agricultural service organizations but the network is more dense/deeper and further reaching than the traditional extension service CKW Source/Partner Organizations World Food Program (WFP) Kapchorwa Commercial Farmers Association (KACOFA) National Agricultural Advisory Service (NAADS) Uganda Agricultural Input Dealers Association (UNADA) Stability Peace & Reconciliation in Northern Uganda (SPRING) Agency for Technical Cooperation and Development (ACTED) Traditional Extension Agent CKWs
  10. 10. An Engendered Approach  With our Gender M&E consultant, we developed an approach for ensuring gender and social equity in the project outcomes  An engendered Results Framework and Balanced Scorecard  A Gender Needs Assessment for CKWs and SHF is conducted for every district we operate was conducted in Kapchorwa  All Staff Training on gender mainstreaming  Program & departmental gender metrics reviewed on quarterly basis Women 33% Men 67% Gender Composition of CKW Network Some CKW Gender Targets 40% women of total farmers served* 35% women composition of CKW network of agents in Phase 1 70:30 male to female CKW profit ratio 35% very poor farmers of total reached 15% repeat users among both male and female farmers
  11. 11. Early Results: Who we are Serving Females below $1/day 11% Males below $1/day 35% Females above $1/day 18% Males above $1/day 36% Gender & Poverty Status of Registered Farmers (Kapchorwa SHFs)
  12. 12. Early Results: Strong Demand For Information 54% 39% 5% 2% Information Services: Frequency of use by farmers (Sept 1 – Oct 21, 2010) 1 2-5 6-10 >10 Performance Against Key Indicators Indicator Target Actual Farmers Reached Female Male 3,536 1,414 1,237 4651 1,030 2,939 Total Interactions 11,520 14,616 Total CKWs deployed 200 192
  13. 13. Early Findings: Gender Dynamics in Outreach 72% 28% 82% 18% Gender dynamics in SHF outreach •30% female CKWs •Female CKWs more likely to reach female farmers (28%:18%) •Female farmers return to female CKWs 3x in 6 weeks •Targeting women’s groups •Researching female demand & barriers to usage •Exploring incentives for outreach to female farmers
  14. 14. Early Findings: Information Needs for Female Farmers 61 21 71 18 118 70 81 38 17 41 210 16 13 20 21 11 36 0 50 100 150 200 250 Topics Searched by Female Farmers
  15. 15. Early Findings: Female Farmers’ Preferred CKWs 78 42 11 22 22 37 25 8 9 23 0 10 20 30 40 50 60 70 80 90 1 2 3 4 5> NumberoffarmerswhoconsultedtheCKW ofgivenGender Number of farmers consulted a CKW of given gender Rate at which female farmers consult Female and Male CKWs Female CKW Male CKW Female CKWs 63% Male CKWs 37%
  16. 16. Early Findings: Summary  Our Network of CKW is 33% female  Of all the farmers reached, only 29% are female  Female CKWs drive outreach to female farmers  Female CKWs served 63% of the female farmers served between Sept, 1 to Oct 25  Registered more than half of the female farmers in the system  Register higher repeat usage among female farmers than the male  Female farmers are very interested in market information, a diversion from early hypotheses
  17. 17. Challenges in Meeting Gender Targets Greater Inclusion of Women in the CKW Network Low literacy levels among rural women Stronger male competition Heavy Domestic Demands Greater Outreach to Female Farmers Low numbers of female CKWs Unanswered questions around gender information needs and barriers to usage Skepticism regarding technology Based a lot on the farm – hard to reach unless extra incentive is given to CKWs to do house calls
  18. 18. Some Solutions to Gender Challenges  Using gender disaggregated data to get better visibility on what our gender impact looks like  Qualitative research to give context to the numbers/data  Gender mainstreaming training for all staff  Recruiting from women’s organizations  Affirmative action in recruitment  Exploring incentive bonus to CKW for reaching women
  19. 19. Questions that Remain  How to incentive CKWs to go the extra mile to reach immobile women  Understanding women information needs and use barriers better  How to include more women given the barriers like illiteracy and domestic demands  Understanding women’s attitudes towards technology solution We are learning that equipping a network of village level intermediaries with the right technology can lead to greater reach of the rural poor. We still need to understand how to ensure the benefits spread equitably among both men and women as well as the poor and non poor
  20. 20. 20 CKW “Information Hub” How do I deal with this yellow pus on my banana stems? Appendix 1: Mobile Information Service
  21. 21. Appendix 2: Survey Application Select survey Take GPS location Begin survey

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