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2nd UNWTO-IGLTA
GLOBAL REPORT
ON LGBT TOURISM
A QUICK GUIDE
@GenCTraveller
AUTHOR:
Peter Jordan
Consultant in:
Destination
Marketing & Management
Consumer Trends & Travel
RESEARCH | TRENDS | ADVISORY
www.genctraveller.com
LONDON / ATHENS
Strategy & Research
Marketing & Branding
Digital
www.TOPOSOPHY.com
BACKGROUND:
In May 2017 the World Tourism Organization
(UNWTO) published the second edition of the
Global Report on LGBT Tourism, in
with the International Gay and Lesbian Travel
Association (IGLTA)
Funding for the project was kindly provided by
the IGLTA Foundation and the Greater Fort
Lauderdale Convention & Visitors Bureau
@GenCTraveller
About the FIRST
Global Report on LGBT Tourism
2012
@GenCTraveller
• Beginner’s guide to LGBT tourism
• Introduced the concept to a new audience
• Presented case studies and insights from
established LGBT destinations
• A milestone for UNWTO and IGLTA
Find it at: genctraveller.com/bibliography
About the SECOND
Global Report on LGBT Tourism
2017
@GenCTraveller
• Detailed analysis of LGBT rights and how
they impact tourism for LGBT people and
their allies
• Updated to with recent advances in LGBT
rights (eg. same-sex marriage)
• Gives extensive recommendations to
destinations and travel brands
Find it at: genctraveller.com/bibliography
@GenCTraveller
• State of LGBT rights around the world
• LGBT rights at the UN
• The case for LGBT inclusion & diversity in
destinations
• Impact of same-sex marriage on global tourism
• Emerging destinations
• Product diversification
CHAPTER BY CHAPTER:
@GenCTraveller
• Emerging outbound markets
• Focus on China
• The effect of Millennial traveller attitudes on
LGBT travel marketing and product
development
• Multigenerational LGBT travel
• Understanding the transgender traveller
• PLUS…..
CHAPTER BY CHAPTER:
@GenCTraveller
Comprehensive recommendations for…
• Mature destinations in times of change
asking:
‘Why continue to invest in the LGBT
market?’
• Emerging destinations asking:
‘Where do we start?’
• Top tips for brands across the travel
spectrum
@GenCTraveller
REPORT
METHODOLOGY
Results from a bespoke
online survey:
70+ destinations in 21
countries
7 Major hotel operators
@GenCTraveller
Data and insights from:
→ International organisations
→ Government policy papers
→ Market research
→ Think tanks
→ Global media
@GenCTraveller
Case studies, insights and
interviews
(UNWTO Affiliate Members, IGLTA Members and selected others)
@GenCTraveller
A TRUE
MILESTONE
LGBT TOURISM
@GenCTraveller
Demonstrates recognition
and credibility for the LGBT
market at the highest level
of tourism policymaking
@GenCTraveller
Contains insights that
reflect the most
contemporary issues in
destination marketing &
management
@GenCTraveller
Represents a powerful asset for
the Association and a useful
resource for business
development and market
planning
@GenCTraveller
Conveys unequivocal
support from UNWTO
Secretary-General
@GenCTraveller
“I invite all tourism leaders
to provide a supportive
environment for LGBT
tourists, in order to
associate our sector with
open-minded activities
that embrace differences
between peoples and
cultures”
@GenCTraveller
“I trust that this report
provides an important
contribution to the
development of LGBT
tourism, and most
importantly, to
advancing LGBT rights
worldwide”
@GenCTraveller
Find more insights
on the latest travel
trends…
www.genctraveller.com/bibliography
GET IN TOUCH!
FIND OUT MORE ABOUT MY:
Strategic advice on destination
& brand development
Keynote presentations
& workshops
Personalised research
www.genctraveller.com
genctraveller@gmail.com

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Quick guide - Second UNWTO Report on LGBT Travel

  • 1. 2nd UNWTO-IGLTA GLOBAL REPORT ON LGBT TOURISM A QUICK GUIDE
  • 2. @GenCTraveller AUTHOR: Peter Jordan Consultant in: Destination Marketing & Management Consumer Trends & Travel RESEARCH | TRENDS | ADVISORY www.genctraveller.com
  • 3. LONDON / ATHENS Strategy & Research Marketing & Branding Digital www.TOPOSOPHY.com
  • 4. BACKGROUND: In May 2017 the World Tourism Organization (UNWTO) published the second edition of the Global Report on LGBT Tourism, in with the International Gay and Lesbian Travel Association (IGLTA) Funding for the project was kindly provided by the IGLTA Foundation and the Greater Fort Lauderdale Convention & Visitors Bureau
  • 5. @GenCTraveller About the FIRST Global Report on LGBT Tourism 2012
  • 6. @GenCTraveller • Beginner’s guide to LGBT tourism • Introduced the concept to a new audience • Presented case studies and insights from established LGBT destinations • A milestone for UNWTO and IGLTA Find it at: genctraveller.com/bibliography
  • 7. About the SECOND Global Report on LGBT Tourism 2017 @GenCTraveller
  • 8. • Detailed analysis of LGBT rights and how they impact tourism for LGBT people and their allies • Updated to with recent advances in LGBT rights (eg. same-sex marriage) • Gives extensive recommendations to destinations and travel brands Find it at: genctraveller.com/bibliography @GenCTraveller
  • 9. • State of LGBT rights around the world • LGBT rights at the UN • The case for LGBT inclusion & diversity in destinations • Impact of same-sex marriage on global tourism • Emerging destinations • Product diversification CHAPTER BY CHAPTER: @GenCTraveller
  • 10. • Emerging outbound markets • Focus on China • The effect of Millennial traveller attitudes on LGBT travel marketing and product development • Multigenerational LGBT travel • Understanding the transgender traveller • PLUS….. CHAPTER BY CHAPTER: @GenCTraveller
  • 11. Comprehensive recommendations for… • Mature destinations in times of change asking: ‘Why continue to invest in the LGBT market?’ • Emerging destinations asking: ‘Where do we start?’ • Top tips for brands across the travel spectrum @GenCTraveller
  • 13. Results from a bespoke online survey: 70+ destinations in 21 countries 7 Major hotel operators @GenCTraveller
  • 14. Data and insights from: → International organisations → Government policy papers → Market research → Think tanks → Global media @GenCTraveller
  • 15. Case studies, insights and interviews (UNWTO Affiliate Members, IGLTA Members and selected others) @GenCTraveller
  • 17. Demonstrates recognition and credibility for the LGBT market at the highest level of tourism policymaking @GenCTraveller
  • 18. Contains insights that reflect the most contemporary issues in destination marketing & management @GenCTraveller
  • 19. Represents a powerful asset for the Association and a useful resource for business development and market planning @GenCTraveller
  • 20. Conveys unequivocal support from UNWTO Secretary-General @GenCTraveller
  • 21. “I invite all tourism leaders to provide a supportive environment for LGBT tourists, in order to associate our sector with open-minded activities that embrace differences between peoples and cultures” @GenCTraveller
  • 22. “I trust that this report provides an important contribution to the development of LGBT tourism, and most importantly, to advancing LGBT rights worldwide” @GenCTraveller
  • 23. Find more insights on the latest travel trends…
  • 25. GET IN TOUCH! FIND OUT MORE ABOUT MY: Strategic advice on destination & brand development Keynote presentations & workshops Personalised research www.genctraveller.com genctraveller@gmail.com