Excuses Ikea - Catalogue Arabie Saoudite

1,561 views

Published on

Ikea a retiré les femmes de son catalogue en Arabie Saoudite. Voici les excuses publiques.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,561
On SlideShare
0
From Embeds
0
Number of Embeds
44
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Excuses Ikea - Catalogue Arabie Saoudite

  1. 1. 1(1)2 October 2012Statement from Inter IKEA Systems B.V. regarding the IKEA catalogue inSaudi ArabiaInter IKEA Systems B.V., the worldwide IKEA franchisor, regrets what hashappened and understands that people are upset.We have been in dialogue with Al Sulaiman, our franchisee operating IKEA storesin Saudi Arabia. It is not the local franchisee that has requested the retouch of thediscussed pictures. The mistake happened during the work process occurringbefore presenting the draft catalogue for IKEA Saudi Arabia. We, Inter IKEASystems B.V., have the ultimate responsibility and take full responsibility for themistakes made.We have reviewed several of the discussed pictures, for example the women infront of the bathroom mirror and the female designer of the PS2012 designcollection. Those pictures could very well have been included in the Saudi Arabiancatalogue.We will naturally review our working process and take actions to ensure that thiswill not happen again. We deeply regret that mistakes have been made in thisinstance.Ulrika Englesson SandmanInter IKEA Systems B.V.Press contact Inter IKEA Systems B.V.Ulrika Englesson SandmanPhone: +31 6 212 406 18Email: media.franchisor@Inter-IKEA.comPress contact Inter IKEA GroupKristian SjöholmPhone: +32 486 040 963Email: kristian.sjoholm@Inter-IKEA.comFor more information about Inter IKEA Systems B.V., please seehttp://franchisor.IKEA.com/For more information about Inter IKEA Group, please see © Inter IKEA Systems B.V. 2012www.inter.IKEA.comInter IKEA Systems B.V. Tel: +31 (0) 15 215 3815Olof Palmestraat 1 Fax: +31 (0) 15 215 3838NL-2616 LN Delft www.IKEA.com

×