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Elements of Design

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An introduction/review of elements of design for Digital Graphics and Animations

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Elements of Design

1. 1. Elements of Design<br />Mrs. Montgomery<br />Digital Graphics & Animations<br />Robinson High School<br />
2. 2. Elements of Design<br />The basic units that make up any design<br />Line<br />Shape<br />Size<br />Value<br />Color<br />Texture<br />Space<br />Type<br />This presentation introduce the first 7 of these elements. Type will be addressed in a separate lesson.<br />
3. 3. Line<br />Linear marks<br />Lines<br />Edges<br />Implied Line<br />A series of points indicating direction, movement and form.<br />FreeFoto.com<br />Horizontal lines suggest rest and tranquility.<br />
4. 4. Vertical lines suggest grandness.<br />Diagonal lines indicate movement.<br />Line<br />Photos courtesy FreeFoto.com<br />
5. 5. Shape<br />Shape is a two-dimensional closed contour defined by its perimeter<br />Organic – thought of as occurring naturally<br />Geometric – named shapes<br />
6. 6. Squares and rectangles – stability<br />Triangles – goal or direction<br />Shape<br />
7. 7. Size<br />Size is the relative amount of space an object takes up in a design.<br /><ul><li>Area occupied
8. 8. Relationships between objects</li></li></ul><li>Space<br />The area between, around, or inside objects<br />Positive space – the space occupied by objects<br />Negative space – the space around and between objects<br />FreeDigitalPhotos.net<br />
9. 9. Value<br />The measure of lightness or darkness in a composition.<br />
10. 10. Darker objects stand out in a composition.<br />Lighter objects recede or hang back.<br />Value<br />FreeFoto.com<br />
11. 11. Black – authority<br />White – innocence and purity<br />Red – passion, anger,appetite<br />Green – wealth, naturerelaxing<br />Blue – peace, loyalty<br />Purple – luxury, wealth, sophistication<br />Color<br />
12. 12. Refers to the surface appearance of an object<br />Enhances the realism of an object<br />Texture<br />
13. 13. Rough<br />Smooth<br />Soft<br />Hard<br />Glossy<br />Pattern<br />Texture<br />
14. 14. Elements of Design<br />You have now learned about 7 of the 8 elements of design:<br /><ul><li>Line
15. 15. Shape
16. 16. Size
17. 17. Value
18. 18. Color
19. 19. Texture
20. 20. Space
21. 21. Type</li></ul>Now you will see how designers have used these elements in their business card designs.<br />