October 18, 2012
MANG 2790
Who Can Help?
 Gena Chattin, Subject Specialist for Management and HRT
(M-F 8-4:30 by appointment)
 E-mail: gchattin@uno...
The Earl K. Long Library
Check out library material (including DVDs,
Laptops, and Headphones) and ask for books,
etc. plac...
The Earl K. Long Library
Group study,
computers,
printers, and
research help(!!!)
Learning Commons and Reference Desk
Where to Study?
 Group Study?
 1st Floor: Meet in the Learning Commons or
reserve a Group Study Room.
 Online Reservati...
Let’s Talk About Research
Where Do You Start?
What Are You Looking For?
Books?
Journal
Articles?
Data and
Analysis?
News?
...
Catalog or Databases?
 Catalog: search for books, journals,
eBooks, magazines, CDs, DVDs,
newspapers, etc. by title, auth...
What Information Do You
Have?
“I’m looking for the Academy of
Management Journal from 2009.”
Where would you
start on the ...
What Information Do You
Have?
“I’m looking for the Academy of
Management Journal from 2009.”
“That’s a journal title. You
...
Try searching the Catalog and E-Journals
for Academy of Management Journal and see
what you find.
http://library.uno.edu
What Information Do You
Have?
“I’m looking for the books on
globalization.”
Where would you
start on the Library
website?
What Information Do You
Have?
“I’m looking for the books on
globalization.”
“That’s a keyword and
you’re looking for a boo...
Try searching the Catalog for books about
“globalization” and see what you find.
Then try narrowing it down to books publi...
What Information Do You
Have?
“I’m looking for articles on
globalization’s effect on hotel
management.”
Where would you
st...
What Information Do You
Have?
“I’m looking for articles on
globalization’s effect on hotel
management.”
Databases.
A Few Notes about Using
Article Databases
Before we look for those articles…
 At UNO we subscribe to many databases. You ...
Try finding the Business databases
on the Library website.
http://library.uno.edu // or try //
http://libguides.uno.edu/bu...
Not Your Average Search…
“I’m looking for articles on Social
Media but NOT on Facebook.”
How would you do this in a
databa...
 “social media” AND “Facebook”:
 Only those articles that contain both keywords. If
an article is about Social Media but...
Search Your Topics?
Scholarly / Peer Reviewed?
 Written by experts in the field (usually
holding a Ph.D.)
 Reviewed and critiqued by other e...
Scholarly or Not?
 “The Effects of Traditional and Social
Earned Media on Sales” in Journal of
Marketing Research.
 “A N...
It doesn’t have to be Scholarly to be
reliable, but how can you tell?
The C.R.A.P. Test
Whether or not it’s scholarly, is it reliable?
 Currency
 Is it timely?
 Reliable
 Is it accurate? C...
Think About It…
 Government filings from a publicly held
company?
 Annual Reports provided by a privately held
company n...
Other Business Research
 Company Research and Industry Analysis
 LexisNexis Academic: Business
 Mergent Online
 Mergen...
HANDOUTS
 Logging into Databases from Off
Campus
 Book and Call Number Locations
 Borrowing Privileges by Class Status
...
Parting Thoughts
 Allow yourself plenty of time with these
resources, and take advantage of tutorials.
They house massive...
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Basic Business Library Instruction, Oct. 18, 2012, for University of New Orleans

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Basic Business Library Instruction, Oct. 18, 2012, for University of New Orleans

  1. 1. October 18, 2012 MANG 2790
  2. 2. Who Can Help?  Gena Chattin, Subject Specialist for Management and HRT (M-F 8-4:30 by appointment)  E-mail: gchattin@uno.edu Phone: 504-280-6554 AIM: gchattin@uno.edu (same as e-mail address)  General Reference (Usually, same hours as the library.)  E-mail: libref@uno.edu Phone: 504-280-6549 IM: http://library.uno.edu/helpfiles/ask.cfm (chat box on site) Twitter: @ekl_library or #unolib  UNO Library Website and Catalog: http://www.library.uno.edu  Research Guides: http://libguides.uno.edu/business  All UNO Library Databases: http://libguides.uno.edu/databases
  3. 3. The Earl K. Long Library Check out library material (including DVDs, Laptops, and Headphones) and ask for books, etc. placed on reserve by your instructor. Circulation
  4. 4. The Earl K. Long Library Group study, computers, printers, and research help(!!!) Learning Commons and Reference Desk
  5. 5. Where to Study?  Group Study?  1st Floor: Meet in the Learning Commons or reserve a Group Study Room.  Online Reservation Form: http://library.uno.edu/libservices/services_forms/ groupstudyrequest.cfm  Quiet Study?  3rd and 4th Floors  Study Carrels on 1st Floor (small rooms, desk and two chairs each)  At Home?  http://library.uno.edu
  6. 6. Let’s Talk About Research Where Do You Start? What Are You Looking For? Books? Journal Articles? Data and Analysis? News? http://library.uno.edu
  7. 7. Catalog or Databases?  Catalog: search for books, journals, eBooks, magazines, CDs, DVDs, newspapers, etc. by title, author, subject, and more.  Databases: search for articles, book chapters, company profiles, financial statements, and more.
  8. 8. What Information Do You Have? “I’m looking for the Academy of Management Journal from 2009.” Where would you start on the Library website?
  9. 9. What Information Do You Have? “I’m looking for the Academy of Management Journal from 2009.” “That’s a journal title. You can try searching the Catalog or E-Journals.
  10. 10. Try searching the Catalog and E-Journals for Academy of Management Journal and see what you find. http://library.uno.edu
  11. 11. What Information Do You Have? “I’m looking for the books on globalization.” Where would you start on the Library website?
  12. 12. What Information Do You Have? “I’m looking for the books on globalization.” “That’s a keyword and you’re looking for a book. You can try searching the Catalog by “words or phrase.”
  13. 13. Try searching the Catalog for books about “globalization” and see what you find. Then try narrowing it down to books published in 2011 using Advanced Search. http://library.uno.edu
  14. 14. What Information Do You Have? “I’m looking for articles on globalization’s effect on hotel management.” Where would you start on the Library website?
  15. 15. What Information Do You Have? “I’m looking for articles on globalization’s effect on hotel management.” Databases.
  16. 16. A Few Notes about Using Article Databases Before we look for those articles…  At UNO we subscribe to many databases. You may have search several to find what you need.  Even if you find an article cited in Google, you MUST go to it through the Library website or the database may ask you to pay.  You should never have to pay for an article through our databases. If asked, you may have accidently gone straight from the search engine or there may be a problem with our subscription. Call, e-mail, IM, or come to the Reference Desk if you are asked to pay.  Not all databases have full-text copies of all the articles they index. Don’t give up! If there is an article you need, search other databases, ask us for help, and use Interlibrary Loan to request what we don’t have (http://library.uno.edu/libservices/interlibrary.cfm).
  17. 17. Try finding the Business databases on the Library website. http://library.uno.edu // or try // http://libguides.uno.edu/business Then try finding articles in Business Source Complete.
  18. 18. Not Your Average Search… “I’m looking for articles on Social Media but NOT on Facebook.” How would you do this in a database? “Boolean Searching” (Handout: “Keyword Searching & Boolean Operators”)
  19. 19.  “social media” AND “Facebook”:  Only those articles that contain both keywords. If an article is about Social Media but not about Facebook, it will not appear.  “social media” OR “Facebook”  All articles that include either one of these terms. Do not have to include both search terms but will still appear in search results if they do.  “social media” NOT “Facebook”  Will return only articles about social media that do not prominently feature “Facebook.”
  20. 20. Search Your Topics?
  21. 21. Scholarly / Peer Reviewed?  Written by experts in the field (usually holding a Ph.D.)  Reviewed and critiqued by other experts in the field before publication (aka “peers”)  Usually will have in-text citations and a list of references / works cited.
  22. 22. Scholarly or Not?  “The Effects of Traditional and Social Earned Media on Sales” in Journal of Marketing Research.  “A New Painkiller Crackdown Targets Drug Distributors” in the New York Times.  “Take the Plunge” in The Economist.  http://www.cato.org/pubs/journal/index.html  http://finance.yahoo.com/
  23. 23. It doesn’t have to be Scholarly to be reliable, but how can you tell?
  24. 24. The C.R.A.P. Test Whether or not it’s scholarly, is it reliable?  Currency  Is it timely?  Reliable  Is it accurate? Can you depend on these facts?  Authority  What is the source of this information? What is their reputation?  Purpose  Why does this information exist? Does the source have an agenda? A conflict of interest?
  25. 25. Think About It…  Government filings from a publicly held company?  Annual Reports provided by a privately held company not required to report to the government?  A nonprofit’s review of corporate practices in foreign countries?  A trade journal’s profile of an executive? There is not always a right answer. You must use your best judgment (and always be a little skeptical!).
  26. 26. Other Business Research  Company Research and Industry Analysis  LexisNexis Academic: Business  Mergent Online  Mergent WebREports  ReferenceUSA  Standard & Poor’s NetAdvantage  Government Data  EDGAR (SEC)  U.S. Census Industry and Economic Info Current links to these and more at: http://libguides.uno.edu/business
  27. 27. HANDOUTS  Logging into Databases from Off Campus  Book and Call Number Locations  Borrowing Privileges by Class Status (i.e. “How many books can I take out at a time?” etc.)  Database search tips, tricks, and cheats
  28. 28. Parting Thoughts  Allow yourself plenty of time with these resources, and take advantage of tutorials. They house massive amounts of data.  UNO Librarians are here to help you! If you have questions, let us know! Give us as much information as you can, and call/e- mail ahead to set up an appointment to get the best help possible.  Thank you, and good luck!

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