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  1. 2. Masthead. Lead article – written in “reversed-out” style with white lettering and black background. Pull quote – a direct quote from the artist on the lead article. The quote with anchor the image. The left third – essential to include the important information on the left third of the magazine. This is the area we see when the magazine is on the newsagents’ shelf. Cover lines – words on the front cover that say what is inside of the magazine. Main image – the image chosen will have been for a reason; it will also link to the lead article and pull quote and it will also link to the artists’ persona and what they have been doing lately. Sky line – runs across the top of the page and calls out to the readers about some special attractions.
  2. 3. <ul><li>The masthead is clear, bold and easy to read in bright pastel colours. </li></ul><ul><li>This cover page is mainly reliant on the main image of two students, who are smiling and happy. </li></ul><ul><li>There is not a lot of text on the cover and what is text is small print, clean and very organized </li></ul><ul><li>This would appeal to students who are more visual. </li></ul><ul><li>The magazine looks friendly and inviting. </li></ul>
  3. 4. <ul><li>This magazine has a group shot for the main image, taking on the campus steps, showing a group of professional looking students. </li></ul><ul><li>Both the masthead and the content text are in clear, white font give the cover a polished, professional look. </li></ul><ul><li>This magazine looks more classic, traditional appealing to more academic students. </li></ul>
  4. 5. <ul><li>This magazine is more like the style I would do on my cover. </li></ul><ul><li>The masthead is bold and sets the font style for the whole cover. </li></ul><ul><li>The cover lines and main article all appear on the left third of the cover, in keeping with other magazines. </li></ul><ul><li>The main image shows a student happy and smiling in a sports uniform. Which ties into the main article of alternate routes. </li></ul><ul><li>This magazine would therefore appeal to more active, sporty student. </li></ul>