Sweden

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Sweden is rarely a consideration for college students that are departing on a trip post-graduation. This strategy is to get college students interested in going to Sweden over other European countries on vacation.

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  • Sweden

    1. 1. vikings and potatoes.
    2. 2. Sweden is pure. -Safe -Clean -Healthy -Mindful -Basic -Nature all around -Thick cultural roots
    3. 3. In terms, Swedes rarely take hospitality or kindness forgranted and as such, they will give often give thanks. Failingto say thank you for something is perceived negatively inSweden. One of the key characteristics of Swedish culture is that Swedes are egalitarian in nature, humble and find boasting absolutely unacceptable. In many ways, Swedes prefer to listen to others as opposed to ensuring that their own voice is heard. It’s easy and beautiful to walk around Stockholm, #1 place in the world for women,The islands are gorgeous, The Nobel Prize, Sweden is cheaper than Norway,The Vikings, Summertime means endless sun -Swedish Tourism site and Tourist Blog site
    4. 4. insight:most college graduates from the U.S, travel to Europe right after the semester, but Sweden israrely a consideration.
    5. 5. statistics:Sweden never scores a slot on the charts for top places to visit in Europe. http://www.europeandestinations.com/
    6. 6. what are we trying to Pure. accomplish? -Safe -Clean -Nature all around -Thick cultural roots
    7. 7. the european escape. -not a normal vacation location for the U.S. -London and more centralized, popular cities are targeted for European travel, leaving Sweden untouched and forgotten.
    8. 8. a new perspective. -people in the U.S need to be humbled. -Sweden in a slower, more traditional culture that contrasts what American’s are used to. -Sweden is a culturally rich country. the Viking roots are deep and vibrant.
    9. 9. Pure.what are the barriers? -Safe -Clean -Nature all around -Thick cultural roots
    10. 10. Pure. choosing Sweden over other countries in Europe to visit.-hard to get to-expensive -Safe-not surrounded by bustling cities-unknown -Clean-neutral -Nature all around-college graduates commonly go to placesthey have heard of because they are inherently safer. -Thick cultural roots
    11. 11. who are we talking to? -Just-out-of-college, people in their early 20’s that want to travel before heading to the work-world. -parents give college graduates money when they graduate to travel.
    12. 12. Blaire:Blaire is a college student that is looking to go on a trip after graduation. She loves the outdoors,especially going to the beach. She has never taken school too seriously and considers lifeexperiences as valuable as lessons learned in the classroom. She is close with her family, but herfriends are everything to her. She has a collage of tattoos that are mostly sayings in foreignlanguages and she adorns woven bracelets and graphic tees. She loves music festivals and neverpays more than what she thinks a ticket is worth. She has been to Europe before on a backpackingtrip, but didn’t do all of the things she was planning on doing. She wants to explore, and be free.She knows she has to come home and work, but this time after college is when she can takeadvantage of having free time and has no strings attached at home.
    13. 13. so why should they care? Pure. -Safe -Clean -Nature all around -Thick cultural roots
    14. 14. they need a breath of fresh air. -Not a vacation location for the U.S. The European Escape.-basic needs-going back to nature-humility and kindness-welcomed and congratulated-history and thick cultural roots
    15. 15. -think: Sweden is their ideal European vacation.Consider Sweden as a place they want to travel to.-feel: excited and relaxed; knowing that they will enjoy theirvacation and be safe during it. Confident that they will have agood trip.-do: research Sweden and look into planning a trip. Spreading theword on Sweden.
    16. 16. the strategy: “push the pause button.”
    17. 17. the vehicle for the strategy: visual, online social platform
    18. 18. thanks!Strategist/designer: Heather GellertPhotographer: Cim Efraimsson

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