Collecting recipes

356 views

Published on

People collect recipe books, but don't cook the recipes. This Strategy is geared towards rekindling that interest in cooking through art and creativity.

Published in: Design, Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
356
On SlideShare
0
From Embeds
0
Number of Embeds
59
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Collecting recipes

    1. 1. they draw and cook
    2. 2. cooking as a pastime celebration togetherness warmth happiness conversation sharing satiating labor of love family primal selfless generosity laughter blessing
    3. 3. current realitycomplicatedconfusingwastefulmessyunskilledboringa choreinferiordisappointinginvolvedmeticulousscatteredoverdonehomely
    4. 4. the problem:people collect recipe books,but don’t cook the recipes.
    5. 5. the insight:Food plays a crux role in bringingpeople together. It is the fastestand easiest way to connect people.
    6. 6. Alternative insights:People learn faster and retain morevisually.creative self-expression is welcomedtoday
    7. 7. the opportunities:it’s an automatic, digital agecreative food has turned therestaurant business on to its’head. people want to be aroundinnovative cooking.
    8. 8. real-world statistics:iphones are the biggest distractionfor people, thus capturing the most,daily attention
    9. 9. realization:People that Learn Visually.Learn Faster.
    10. 10. Inspiration: Sarah Illenberger: Uses a visual language to translate content and data
    11. 11. real-world implementations: benefits of art therapy It is this idea of self-exploration that can often lead a person to some insightful conclusions about themselves. Don’t be surprised if the effects of art therapy lead to a general sense of relief and overall better mental health. Again, it’s therapy, but with a completely different ingredient than most people are used to, art.
    12. 12. What to do:Put more mystery into home cooking.Use other forms of conveying a recipe,other than being written (photos,illustrations, ect).Rekindle an interest to cook, for thejourney, and brining people together inthe process; not just the end result.use social media to rekindle thisinterest in cooking.
    13. 13. Who to? The Urban CreativeThe urban, work-hungry creative foodies, 20-35, that have losttheir passion to cook because they don’t feel like reading a novelin order to eat. Using up their personal time by pinging andconnecting with people through social media, they receive all oftheir random facts of information through the web. Finding anyexcuse to be creative and get away with it, they have downloadednumerous apps on their smartphone like Hypstomatic. They read upon local lifestyle magazines for the food and music sections tostay up-to-date with new restaurants, chefs and music venues. Theyhave a hybrid camera and honestly think they are advancedphotographers.
    14. 14. role played for the designer: A creative outlet that combines their two passions: food and graphical craftsmanship.
    15. 15. role played for the viewer: A skill builder for life. No longer collecting recipes, but collecting techniques and creative insights for life.
    16. 16. role played for both: Reminding themselves why they like to cook and that they can be creative with it.
    17. 17. what to communicate:Food is a nostalgic past time thatbrings people together. The curtain hasbeen removed and there is a raw spacefor self-expression.
    18. 18. Intended reactions/results
    19. 19. WHat to think:Everyone can be creative withfood; you don’t need to be achef.
    20. 20. what to do:Showcase basicingredients and befundamentally creativewith food.
    21. 21. what to feel:A comfort and excitementknowing that they aresharing creative sides ofthemselves, while learningfrom a community of like-minded people.
    22. 22. Strategycooking is: happiness, creativeand self-expression.
    23. 23. vehicle for implementation:Communicated visually.on creative,social media platforms
    24. 24. thank you!Strategist and Designer:Heather GellertGellerthg@gmail.comMuch thanks to:Flickr photographers

    ×