cooking as a pastime celebration togetherness warmth happiness conversation sharing satiating labor of love family primal selfless generosity laughter blessing
current realitycomplicatedconfusingwastefulmessyunskilledboringa choreinferiordisappointinginvolvedmeticulousscatteredoverdonehomely
the problem:people collect recipe books,but don’t cook the recipes.
the insight:Food plays a crux role in bringingpeople together. It is the fastestand easiest way to connect people.
Alternative insights:People learn faster and retain morevisually.creative self-expression is welcomedtoday
the opportunities:it’s an automatic, digital agecreative food has turned therestaurant business on to its’head. people want to be aroundinnovative cooking.
real-world statistics:iphones are the biggest distractionfor people, thus capturing the most,daily attention
realization:People that Learn Visually.Learn Faster.
Inspiration: Sarah Illenberger: Uses a visual language to translate content and data
real-world implementations: benefits of art therapy It is this idea of self-exploration that can often lead a person to some insightful conclusions about themselves. Don’t be surprised if the effects of art therapy lead to a general sense of relief and overall better mental health. Again, it’s therapy, but with a completely different ingredient than most people are used to, art.
What to do:Put more mystery into home cooking.Use other forms of conveying a recipe,other than being written (photos,illustrations, ect).Rekindle an interest to cook, for thejourney, and brining people together inthe process; not just the end result.use social media to rekindle thisinterest in cooking.
Who to? The Urban CreativeThe urban, work-hungry creative foodies, 20-35, that have losttheir passion to cook because they don’t feel like reading a novelin order to eat. Using up their personal time by pinging andconnecting with people through social media, they receive all oftheir random facts of information through the web. Finding anyexcuse to be creative and get away with it, they have downloadednumerous apps on their smartphone like Hypstomatic. They read upon local lifestyle magazines for the food and music sections tostay up-to-date with new restaurants, chefs and music venues. Theyhave a hybrid camera and honestly think they are advancedphotographers.
role played for the designer: A creative outlet that combines their two passions: food and graphical craftsmanship.
role played for the viewer: A skill builder for life. No longer collecting recipes, but collecting techniques and creative insights for life.
role played for both: Reminding themselves why they like to cook and that they can be creative with it.
what to communicate:Food is a nostalgic past time thatbrings people together. The curtain hasbeen removed and there is a raw spacefor self-expression.