Propaganda And Its 3 Techniques Used In Advertising
At the end of this lesson, you are expected to: Identify “Propaganda”; differentiate the three propaganda techniques (Transfer, Bandwagon, and Glittering Generalities) from each other; recognize the propaganda techniques used in different advertisements; and apply your knowledge about the characteristics of the 3 techniques by creating your own advertisement.
According to the Merriam-Webster Online Dictionary, PROPAGANDA(noun) means: the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. ideas, facts, or allegations spread deliberately to further ones cause or to damage an opposing cause. a public action having such an effectSee: www.merriam-webster.com/dictionary/propaganda
Look at the following pictures. Do you think they areexamples of propaganda?
No. This is not an exampleof a propaganda.It is only a picture of aproduct named Coca-Cola.There is no evidencepresented in the pictureshowing that it promotes(or injures) the product.Therefore, we can say thatit is not an example of apropaganda.
THIS is an example of apropaganda.There are evidencespresented in thepicture which promoteand help spread ideasor informationregarding the product.