RFID from farm to fork<br />Making thebenefitsofcomplexity in thevaluechain, greaterthanthedownsides<br />
Overview<br />Nortura/Matiq<br />Background<br />RFID@wrk<br />Nextphase<br />
Nortura<br /><ul><li>Largestmeat, egg and poultry producer in Norway
Broadcomplexsupplychain
Farm (owners)
Slaughtering
Cutting
Processing
Packaging
Distribution</li></li></ul><li>6<br />Nortura/Matiq in Norway<br />Nortura<br /><ul><li>About 2 billion Euro in annual tur...
Launching annually 100 -150 new products to Norwegian consumers
Annual output at over                 200 000 tons of slaughter and                       35 000 tons of eggs
Industrial operations in 41 locations across Norway
7 000 employees
Owned by approx. 28 000 farmers             organised in a co-operative </li></ul>Matiq<br /><ul><li>€20 mill. turnover </...
100% owned by Nortura</li></ul>HQ in Trondheim<br />
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RFID and Traceability in Nortura.

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Speach given at RFID Journal 2009 in Orlando about Nortura, a large meat manufacturer in Norway, and how RFID technology are used here to enhance processes and increase traceability, food safety and product differentiation

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RFID and Traceability in Nortura.

  1. 1.
  2. 2.
  3. 3. RFID from farm to fork<br />Making thebenefitsofcomplexity in thevaluechain, greaterthanthedownsides<br />
  4. 4. Overview<br />Nortura/Matiq<br />Background<br />RFID@wrk<br />Nextphase<br />
  5. 5. Nortura<br /><ul><li>Largestmeat, egg and poultry producer in Norway
  6. 6. Broadcomplexsupplychain
  7. 7. Farm (owners)
  8. 8. Slaughtering
  9. 9. Cutting
  10. 10. Processing
  11. 11. Packaging
  12. 12. Distribution</li></li></ul><li>6<br />Nortura/Matiq in Norway<br />Nortura<br /><ul><li>About 2 billion Euro in annual turnover
  13. 13. Launching annually 100 -150 new products to Norwegian consumers
  14. 14. Annual output at over 200 000 tons of slaughter and 35 000 tons of eggs
  15. 15. Industrial operations in 41 locations across Norway
  16. 16. 7 000 employees
  17. 17. Owned by approx. 28 000 farmers organised in a co-operative </li></ul>Matiq<br /><ul><li>€20 mill. turnover </li></ul> -&gt; competence in foodproduction<br /><ul><li>100 employees
  18. 18. 100% owned by Nortura</li></ul>HQ in Trondheim<br />
  19. 19. Background<br />
  20. 20. History<br />Research projects have builtcompetence, explored business cases and confirmedthetechnologysince 2002<br />Traceability in general (2002-2005)<br />Internaluse (2006-2009)<br />Use in thevaluechain (2007-2010)<br />Informationexchange in valuechain (2009-2010)<br />
  21. 21. Increasedpotential<br />value/<br />maturity<br />Time<br />
  22. 22. RFID@wOrk<br />Real information for real benefits<br />
  23. 23. processes<br />
  24. 24. processes<br />
  25. 25. logistics<br />
  26. 26. products<br />
  27. 27. NEXT<br />
  28. 28. Exploitingthebenefits<br />
  29. 29. Specified max. temperature<br />Specified min. temperature<br />strategic<br />

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