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DIGITAL CAMPAIGN FOUNDATIONS
@geetarchurchy, Burson-Marsteller
DIGITAL INTEGRATION
WHAT IS STRATEGY?
ROLE OF THE CONSULTANT
LISTENING
1. SET THE SCENE
2. DEFINE YOUR AUDIENCE
3. REFINE YOUR EXECUTION
GETTING THE RIGHT BLEND
WORKING WITH PARTNERS
THANK YOU!
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Digital Campaign Foundations: Strategy

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A presentation I gave at a NationBuilder talk: The Ingredients of a Successful Digital Campaign.

This focuses on the aspects that consultants should consider when developing a digital strategy.

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Digital Campaign Foundations: Strategy

  1. 1. DIGITAL CAMPAIGN FOUNDATIONS @geetarchurchy, Burson-Marsteller
  2. 2. DIGITAL INTEGRATION
  3. 3. WHAT IS STRATEGY?
  4. 4. ROLE OF THE CONSULTANT
  5. 5. LISTENING
  6. 6. 1. SET THE SCENE
  7. 7. 2. DEFINE YOUR AUDIENCE
  8. 8. 3. REFINE YOUR EXECUTION
  9. 9. GETTING THE RIGHT BLEND
  10. 10. WORKING WITH PARTNERS
  11. 11. THANK YOU!

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