Gd product plan

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GD Data service plans - 2011

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Gd product plan

  1. 1. Products & Services<br />
  2. 2. Products - Overview<br />List Management<br />Data Solutions<br />Data Processing<br />Data Generation<br />Lead Generation<br />
  3. 3. List Management<br />5 databases under management<br />11m consumers and 2m businesses<br />Australia & NZ<br />eDM (small)<br />Currently pitching for another major database<br />Several more in the early stages<br />Mature reseller sales channel<br />
  4. 4. Products - Overview<br />List Management<br />Data Solutions<br />Data Processing<br />Data Generation<br />Lead Generation<br />
  5. 5. Data Solutions<br />6 major / blue-chip clients:<br />Insurance (x2), Pay TV, Bank, trading platform, Wine, Energy company<br />Full data planning solutions<br />Marketing & BDM push for more starting in March<br />About to pitch a market-leading data solution <br />
  6. 6. Products - Overview<br />List Management<br />Data Solutions<br />Data Processing<br />Data Generation<br />Lead Generation<br />
  7. 7. Data Processing<br />Full bureau capability<br />COA and data suppression<br />About to build a deceased regsiter<br />This area needs a sales push<br />
  8. 8. Products - Overview<br />List Management<br />Data Solutions<br />Data Processing<br />Data Generation<br />Lead Generation<br />
  9. 9. Lead Generation<br />Just launched Prospect ID<br />Call centre and on-line lead generation<br />CPL model<br />Partnered with an SEO expert for on-line<br />Marketing push & sales activity commences in March<br />
  10. 10. Products - Overview<br />List Management<br />Data Solutions<br />Data Processing<br />Data Generation<br />Lead Generation<br />
  11. 11. Data Generation<br />Moving Essentials launched<br />FMCG and Distribution worked well<br />Needs a concentrated sales effort<br />Other ideas = new car, wedding, travellers, new children, boat owners<br />One idea at a time<br />
  12. 12. Future<br />Each product is a business unit with:<br />Sales team<br />Targets, P&L, KPI’s, business plan etc<br />A market-leading data solution offering<br />A Sales Director to oversee all sales teams<br />A centralised database from all sources<br />The leader in trigger data generation in Australia<br />

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