The power of Old and New Media

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A lecture for 120 students leisure and entertainment management which contains three stories:
1) An introduction to the Netherlands Institute of Sound and Vision and open webprojects 2) The slogans of Marshal McLuhan and the significance for new media and 3) an introduction on the concept of transmedia

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The power of Old and New Media

  1. 1. The Power of Old and New MediaGeert Wissink13.06.2012
  2. 2. part 12
  3. 3. part 1 part 23
  4. 4. part 3 part 14
  5. 5. part 1 the history of media at sound and vision5
  6. 6. 6
  7. 7. 800.000 hours video, film, radio, music, sounds7
  8. 8. 8
  9. 9. 9
  10. 10. 12
  11. 11. First TV broadcast - 2 oktober 195113
  12. 12. 14
  13. 13. 15
  14. 14. 16
  15. 15. In 5 years 1 million visitors17
  16. 16. 18
  17. 17. 19
  18. 18. 20
  19. 19. 90.000 HOURS VIDEO 10.000 HOURS FILM 90.000 HOURS AUDIO 800.000 PHOTO’Sdigitised in the last 4 years till 2012
  20. 20. ACCESS TO CULTURAL AUDIOVISUAL HERITAGE INTERNATIONAAL PUBLIEK ONDERWIJS ZAKELIJK CROWDSOURCING DIGITALE AUDIOVISUELERECOMMEND COLLECTIE NEDERLAND ATION DATAMINING DIGITALISERING DIGITALE INSTROOM
  21. 21. OPEN PLATFORMveel hergebruik via api en op wikipedia
  22. 22. MOBIELE TOEGANG Mobiele toegang op basis van open materiaalmobiele toegang op basis van Open Beelden platform
  23. 23. Open Cultuur Data OPEN CULTUUR2012 hackatons, masterclasses
  24. 24. Woordentikkertje VIDEO LABELING GAME - Gamification van metadata generatie430.000 tags toegevoegd in 5 maanden
  25. 25. PORTAL WEBSITE BEELDENGELUID.NL- Doelgroep publiek- Drupal 7, open code, HTML 5 player
  26. 26. part 2 the power of media28
  27. 27. video ‘Een staat van verlangen’29
  28. 28. Marshall McLuhan30
  29. 29. A medium is anything that enhances human capabilities31
  30. 30. The medium is the message slogan #132
  31. 31. Example: Education Before the alphabet: Repeating and remembering of oral stories After the alphabet: More emphasis on understanding, combining thoughts, ideas33
  32. 32. The medium is the massage slogan #234
  33. 33. Explanation People are influenced by the medium35
  34. 34. We live in a message slogan #336
  35. 35. Explanation: Information Overload We can’t process all the information that is produced and shown around us anymore37
  36. 36. The content of a new medium is an old medium slogan #438
  37. 37. Explanation When a new medium is introduced, we use in the same way we used the old medium Example: When television was introduced, we used it the way radio was made39
  38. 38. Horseless carriage syndrome slogan #540
  39. 39. Explanation When a new medium is introduced, we define it with the same words we know. - A car is a carriage without a horse - Twitter is sending sms on the internet41
  40. 40. Hot and cool media slogan #642
  41. 41. Explanation McLuhan divides media into ‘hot’ and ‘cold’ media. A hot medium enhances one sense, using high concentration. There is no room for interpretation A cold medium offers still a lot of room for explanation and uses more senses43
  42. 42. QUESTION McLuhan Hot: film, radio Cold: television, telephone Twitter? Facebook?44
  43. 43. We live in a global village slogan #645
  44. 44. News from 2000 miles away is just as real as news just around the corner - and just as fast delivered on your doorstep46
  45. 45. part 3 transmedia storytelling47
  46. 46. video ‘Rooksignalen uit een andere wereld’48
  47. 47. TRANSMEDIA Transmedia is a fancy word for a simple concept: “Telling stories across multiple platforms” Tim Kring, creator ‘Heroes’49
  48. 48. TRANSMEDIA = CROSSMEDIA Crossmedia is telling the same story using different kinds of media - but without using the typical characterics of the media for the story.50
  49. 49. 51
  50. 50. 52
  51. 51. 53
  52. 52. 54
  53. 53. 55
  54. 54. ACCELERATORS56
  55. 55. USER GENERATED CONTENT57
  56. 56. 58
  57. 57. THE NEXT STEP IN MEDIA Personal digital storytelling and world building on a virtual / augmented gamelike online platform Google Project Glass59
  58. 58. 60
  59. 59. BUT MAYBE NOTHING NEW ..61
  60. 60. WHAT THIS MEANS FOR US We need to capture the extra media as well to preserve to complete story Example: the second screen of Zomergasten62
  61. 61. fin this presentation is available on63 www.slideshare.net/geertwissink
  62. 62. CREDITS Sheet 51, 52 and 59 are from Social Creature: Presentation Your Life is A Transmedial Experience (http://www.slideshare.net/ socialcreature/your-life-is-a-transmedia- experience-6609259) Photo’s from the Netherlands Institute of Sound and Vision Google AR pictures are from Google blog64

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