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LUON WassUp - May 10, 2011


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LUON WassUp - May 10, 2011

  1. 1. WassUp – May 10, 2011<br />
  2. 2. LinkedIn launches developer platform, social plugins<br />April 6<br />In March 2011, LinkedIn passed the 100 million members mark.<br />
  3. 3. LinkedIn launches developer platform, social plugins<br />April 6<br />LinkedIn plugin: share button<br />(all plugins can be found at<br />
  4. 4. LinkedIn launches developer platform, social plugins<br />April 6<br />LinkedIn plugin: member profile & full member profile<br />
  5. 5. LinkedIn launches developer platform, social plugins<br />April 6<br />LinkedIn plugin: company insider<br />
  6. 6. LinkedIn launches developer platform, social plugins<br />April 6<br />LinkedIn plugin: company profile<br />
  7. 7. LinkedIn launches developer platform, social plugins<br />April 6<br />LinkedIn plugin: recommend button<br />
  8. 8. LinkedIn launches developer platform, social plugins<br />April 6<br />LinkedIn plugin: login button<br />
  9. 9. LinkedIn launches developer platform, social plugins<br />/slide notes/<br />April 6<br />/what/<br />Following the example of other social networks like Facebook and Twitter, LinkedIn launched a developer platform making it easier to integrate its business platform of over 100 million members into websites.<br />/details/<br /><ul><li>New API’s with OAuth and SSL support and a faster loading JavaScript framework
  10. 10. Easy to integrate plugins: share button, member profile, full member profile, company insider, company profile, recommend button (for companies or products), login button</li></ul>/comments/<br />Where LinkedIn used to be mainly a handy ‘rolodex’, it is in the process of re-inventing itself as a fully fletched social network for professionals. This makes it a very interesting platform not only for human resources, but also for B2B marketing. The addition of OAuth support and the login button will allow people to interact with brands using their professional identity rather than their ‘leisure’ identity. <br />/bookmarks/<br /><ul><li></li></li></ul><li>Bing opens up new Business Portal<br />April 11<br />Stand-out features of the Bing Business Portal are creation of a mobile website and (free) deal generation. Visit<br />
  11. 11. Bing opens up new Business Portal<br />/slide notes/<br />April 11<br />/what/<br />Google has it, Facebook has it, now Bing (Microsoft) also has a business listing feature. The biggest differences are that Bing lets users create a mobile website and –more importantly- that unlike popular sites such as Groupon and others- Bing does not take a cut, or charge the business that wants to create a deal.<br />/details/<br />This is what you can do in the Bing Business Portal:<br /><ul><li>Claim, create, verify, and manage local business listings
  12. 12. Identify key search categories where you want your listing to appear
  13. 13. Customize listings with enhanced details such as logos, photos, and more
  14. 14. Create a mobile Web site (and free QR Code)
  15. 15. Create a custom menu (restaurants and bars) for inclusion on a mobile menu
  16. 16. Create Deals (coupons) and promote them for free on Bing (both PC and Mobile) and Facebook
  17. 17. Authorize other users to manage your listings</li></li></ul><li>Bing opens up new Business Portal<br />/slide notes/<br />April 11<br />/comments/<br />Microsoft is betting high on mobile these days. Its recent partnerships with both Nokia and RIM(BlackBerry) will make Bing Mobile a widely used mobile search & mapping engine. It thus makes perfect sense to have a database of local businesses with mobile websites and local deals. <br />/bookmarks/<br /><ul><li></li></li></ul><li>Facebook Studio<br />April 19<br />Besides a campaign gallery and a learning tab, Facebook Studio also features an agency directory. Go to<br />
  18. 18. Facebook Studio<br />/slide notes/<br />April 19<br />/what/<br />Facebook launched a website showing off the best marketing cases on the Facebook platform and providing resources on how to use Facebook for marketing.<br />/details/<br />Facebook Studio includes:<br /><ul><li>A sortable gallery
  19. 19. A spotlight section highlighting the very best work submitted to Facebook Studio. All work promoted to the Spotlight is eligible for a Facebook Studio award.
  20. 20. A learning lab to understand the latest and greatest tools marketers can use to build their brands
  21. 21. An agency directory to filter campaigns by agency and brand</li></ul>/comments/<br />For marketers, this can be a great source of inspiration and a way to show off their campaigns.<br />/bookmarks/<br /><ul><li>
  22. 22.</li></li></ul><li>1 year after the Like button: the Send button<br />April 25<br />Create your own Send button via<br />
  23. 23. 1 year after the Like button: the Send button<br />April 25<br />The combined Like/Send button can be created via<br />
  24. 24. 1 year after the Like button: the Send button<br />/slide notes/<br />April 25<br />/what/<br />One year ago, Facebook launched the ‘like’ button. Now, it is being integrated in 10.000 websites per day with over 250 million users engaging with Facebook on external websites. The disadvantage of the like button however is that it shares stories on your wall with everyone. To solve this, Facebook now launches the ‘send’ button, allowing to share content with a small group of people.<br />/details/<br /><ul><li>The send button is offered as a new ‘social plugin’, meaning that it is just a matter of copying and pasting a small piece of code to integrate it into a website.
  25. 25. Users will not only be able to send content to the Facebook inbox of friends, but also to the wall of a group or via regular email.
  26. 26. A ‘send’ will also count as a ‘like’, which will grant the content more visibility on the users’ walls.
  27. 27. As for the like button, analytics will be available via Facebook Insights.</li></ul>/comments/<br />A ‘send-to-a-friend’ feature is already present on most websites nowadays. For Facebook to offer this as an integrated, easy-to-use plugin is a logical move.<br />
  28. 28. 1 year after the Like button: the Send button<br />/slide notes/<br />April 25<br />/bookmarks/<br /><ul><li>
  29. 29.</li></li></ul><li>Facebook Questions<br />May 2<br />July 2010, Facebook first launched a ‘Questions’ service, which never took off. <br />
  30. 30. Facebook Questions<br />May 2<br />The new version is more aimed at getting recommendations from friends instead of creating a vast database of knowledge.<br />
  31. 31. Facebook Questions<br />/slide notes/<br />May 2<br />/what/<br />In July 2010, Facebook launched the first version of ‘Facebook Questions’. Their aim was to take on sites like Quora and build a global database of questions and answers. But that didn’t really work out well. They took Questions back offline, and now they re-launch it using a different approach: Questions don’t go to the global Facebook audience any more, but only to friends.<br />/details/<br /><ul><li>Questions are in fact ‘polls’ where people can choose one or more answers from a predefined list
  32. 32. Questions was already available in a.o. English, but only now it also became available in Dutch.
  33. 33. Questions can also be asked on a fan page.</li></ul>/comments/<br />The new Questions version is closer to the Facebook social core than the old version was. This might give it a far better chance of survival. For marketers, this could be a valuable tool to gather quick insights from their fan-base.<br />/bookmarks/<br /><ul><li></li></li></ul><li> sold to YouTube founders<br />April 28<br />The Delicious site will remain up and in its current form until July. If you want to keep your bookmarks afterwards, opt-in on<br />
  34. 34. sold to YouTube founders<br />/slide notes/<br />April 28<br />/what/<br />End 2010, a leaked Yahoo! slide broke the news of the end of the online bookmarking service ‘Delicious’, much to the dismay of its users. Now, YouTube founders Steve Chen and Chad Hurley bought the service from Yahoo!. Although they still remain vague about their plans, their goal with Delicious will be in mitigating "information overload." <br />/details/<br /><ul><li>The Delicious site will remain up and in its current form until July 2011.
  35. 35. In order to keep on using their bookmarks afterwards, users have to opt-in to migrating their data over to ‘AVOS’, the new company of Chen and Hurley</li></ul>/comments/<br />On May 9, AVOS also bought ‘Tap11’, a business intelligence platform, at which time they uncovered a bit more of their plans: “Our vision is to create the world’s best platform for users to save, share, and discover new content. With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time.”<br />
  36. 36. sold to YouTube founders<br />/slide notes/<br />April 28<br />/bookmarks/<br /><ul><li>
  37. 37.
  38. 38.</li></li></ul><li>RFID in action: Hyundai at AutoRai 2011<br />April<br />click next for video<br />This action earned Hyundai more than 10.000 Facebook likes and 1.000 new fans.<br />
  39. 39. RFID in action: Asics at New York City Marathon<br />April<br />click next for video<br />RFID stands for ‘Radio Frequency Identification’, which allows for one-way communication (in contrast to NFC allowing for two-way communication).<br />
  40. 40. RFID in action<br />/slide notes/<br />April<br />/what/<br />“RFID or “Radio Frequency Identification” is a technology that uses communication through the use of radio waves to exchange data between a reader and an electronic tag attached to an object, for the purpose of identification and tracking. “ (source: Wikipedia)<br />/details/<br />RFID can be used to link the ‘virtual’ with the ‘real’ world. One example is to allow people to ‘like’ real objects on Facebook by using an RFID-enabled tag holding their Facebook data (see for example the Hyundai case). But , as the New York City Marathon example shows, it could also serve lots of other creative purposes.<br />/comments/<br />The line between the ‘real’ and the ‘virtual’ becomes thinner by the day. The number one example has long been the QR code, but RFID and NFC technologies are increasingly gaining momentum.<br />/bookmarks/<br /><ul><li></li></li></ul><li>3 LiveShop: the first real online shop<br />April 8<br />click next for video<br />The multi-touch environment for the 3 LiveShop was completely built in Flash.<br />
  41. 41. 3 LiveShop: the first real online shop<br />/slide notes/<br />April<br />/what/<br />Swedish agency B-Reel has possibly succeeded for the first time in bringing a real shopping experience online. The online shop they built for telecom operator 3 mirrors the best aspects of in-store interactions and allows customers real time face-to-face conversations with a salesperson. Thanks to a revolutionary multi-touch environment this salesperson can directly interact with the customer by showing products and its features such as different colors, monthly cost and even enables him to close the deal at the end.<br />/details/<br /><ul><li>B-Reel previously also created the HTML5 music video ‘The Wilderness Downtown’ for Arcade Fire.
  42. 42. The multi-touch environment for the 3 LiveShop was completely built in Flash.</li></ul>/comments/<br />Impressive use of ‘Minority Report’-alike technology. The downside of course is that you’ll have to wait your turn to talk to a sales person.<br />/bookmarks/<br /><ul><li></li></li></ul><li>Geert De Laet<br />Digital strategist & <br />Technology evangelist<br /><br />Twitter: @geertdelaet<br /> <br />