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Companies And Social Media for SearchFest


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The short version of Companies and Communities: Participating without being sleazy presented at SEMpdx SearchFest. A longer version is available as an eBook:

Published in: Technology, Business
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Companies And Social Media for SearchFest

  1. 1. Companies and Social Media Participating without being sleazy Dawn Foster Fast Wonder Consulting 03/02/09 1
  2. 2. Why Companies Should Participate People: gives people a place to engage with ● your company Product Innovation: get product feedback ● Evangelism: help you grow evangelists for ● your products from outside of your company Brand Loyalty: engagement can drive a ● tremendous amount of loyalty for your products 03/02/09 2
  3. 3. Guiding Principles: It's All About the People Focus on the individuals: Participate as a ● person, not a corporate entity Be Sincere: Sincerity = believability & credibility ● Not all about you: Community is about ● conversation, which is by definition two-way Be a Part of the Community: Don't try to control ● the community or the conversations Everyone’s a Peer: You are not the expert; ● knowledge comes from everywhere 03/02/09 3
  4. 4. Participation Guidelines Do quietly monitor competitor’s communities ● and learn from them Do not participate on competitor's sites – Do participate as a person with diverse ● interests Do not participate in communities solely to pimp – your products. Do talk about the industry first & your ● products second Do not mention your products in every post or – comment. 03/02/09 4
  5. 5. Where (and how) to Participate Industry Communities (PCWorld, etc.) ● Participation by subject experts (not marketing) – Find people passionate about the topic and have – them participate as part of their job Blogging (corporate & personal) ● Talk about ideas, thoughts, & industry trends – Comment on other blogs with insightful information – Social Media sites ● Engage as people on Facebook, Twitter, etc. with – discussions about your job as one part 03/02/09 5
  6. 6. Community Managers What Skills do they need? “Jobs of the future, #1: Online Community Organizer Patience – ... If you were great at this, I'd imagine Networking – you'd never ever have trouble finding good work.” Communication – --Seth Godin Facilitation – What do they do? Technical Skills – Ongoing Facilitation – Marketing – Content Creation – Self-Motivation – Evangelism – Workaholic Tendencies – Community Evolution – Organization Monitoring – – 03/02/09 6
  7. 7. Make it Fun Why do you sit there like that? I know it is wet. And the sun is not sunny. But we can have lots of good fun that is funny! I know some good games we could play. I know some new tricks. I will show them to you. Your mother will not mind at Translation: all if I do. Have fun! Lighten it up occasionally! 03/02/09 7
  8. 8. More Information Additional Resources: ● ● ● ● About Dawn: Online Community and Social Media Consultant ● More Info: ● ● @geekygirldawn on Twitter ● 03/02/09 8