Companies and Social Media
Participating without being sleazy
Fast Wonder Consulting
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Why Companies Should Participate
People: gives people a place to engage with
Product Innovation: get product feedback
Evangelism: help you grow evangelists for
your products from outside of your company
Brand Loyalty: engagement can drive a
tremendous amount of loyalty for your
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Guiding Principles: It's All About the People
Focus on the individuals: Participate as a
person, not a corporate entity
Be Sincere: Sincerity = believability & credibility
Not all about you: Community is about
conversation, which is by definition two-way
Be a Part of the Community: Don't try to control
the community or the conversations
Everyone’s a Peer: You are not the expert;
knowledge comes from everywhere
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Do quietly monitor competitor’s communities
and learn from them
Do not participate on competitor's sites
Do participate as a person with diverse
Do not participate in communities solely to pimp
Do talk about the industry first & your
Do not mention your products in every post or
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Where (and how) to Participate
Industry Communities (PCWorld, etc.)
Participation by subject experts (not marketing)
Find people passionate about the topic and have
them participate as part of their job
Blogging (corporate & personal)
Talk about ideas, thoughts, & industry trends
Comment on other blogs with insightful information
Social Media sites
Engage as people on Facebook, Twitter, etc. with
discussions about your job as one part
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What Skills do they need?
“Jobs of the future, #1: Online
... If you were great at this, I'd imagine
you'd never ever have trouble finding good
What do they do?
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Make it Fun
Why do you sit there like that?
I know it is wet.
And the sun is not sunny.
But we can have lots of good
fun that is funny!
I know some good games we
I know some new tricks.
I will show them to you.
Your mother will not mind at
all if I do.
Have fun! Lighten it up
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Online Community and Social Media Consultant
More Info: http://fastwonderblog.com/consulting
@geekygirldawn on Twitter
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