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移动应用之     海外掘金              刘铁锋         海豚浏览器CTO    百纳信息技术有限公司      MoboTap.com
百纳信息技术有限公司  MoboTap.com
Understanding discovery paths is essential      • Most searches for apps start outside of traditional search channels.    ...
APP Marketing•   APP Store Featured, ranking, limit Free•   Advertising•   Words of Mouth•   SNS Virus Marketing•   News A...
China vs U.S.A                 Upper Class                     Middle Class                        Low Class            百纳...
Growth of the Dolphin Browser   百纳信息技术有限公司     MoboTap.com
听觉                                hearingDolphin Sonar navigates your internet surfing
Draw a “star” to check weatherDraw an “f” to check Facebook friends’ status
Innovation           坚持创新           是海豚成长的源动力            浏览器 不仅仅是为了更好的理解互联网     而是为了更好的理解人百纳信息技术有限公司  MoboTap.com
THANKS 百纳信息技术有限公司   MoboTap.com
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海豚浏览器谈移动应用海外掘金

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海豚浏览器谈移动应用海外掘金

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海豚浏览器谈移动应用海外掘金

  1. 1. 移动应用之 海外掘金 刘铁锋 海豚浏览器CTO 百纳信息技术有限公司 MoboTap.com
  2. 2. 百纳信息技术有限公司 MoboTap.com
  3. 3. Understanding discovery paths is essential • Most searches for apps start outside of traditional search channels. • A successful app marketing strategy focuses on the areas proven to be key channels for reaching the right potential users. How do you discover the app you download- choose all that apply(% of respondents)80%70%60%50%40%30%20% iOS10% 0% Android Browsing Searching Word of Seeing ads News A brand I Other through top for a specific mouth while using articles or know app store type of app other apps blogs introduces rankings an app to me 百纳信息技术有限公司 MoboTap.com
  4. 4. APP Marketing• APP Store Featured, ranking, limit Free• Advertising• Words of Mouth• SNS Virus Marketing• News Articles or blogs• Customer Service• Branding 百纳信息技术有限公司 MoboTap.com
  5. 5. China vs U.S.A Upper Class Middle Class Low Class 百纳信息技术有限公司 MoboTap.com
  6. 6. Growth of the Dolphin Browser 百纳信息技术有限公司 MoboTap.com
  7. 7. 听觉 hearingDolphin Sonar navigates your internet surfing
  8. 8. Draw a “star” to check weatherDraw an “f” to check Facebook friends’ status
  9. 9. Innovation 坚持创新 是海豚成长的源动力 浏览器 不仅仅是为了更好的理解互联网 而是为了更好的理解人百纳信息技术有限公司 MoboTap.com
  10. 10. THANKS 百纳信息技术有限公司 MoboTap.com

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