3 Key Practice Areas Creative Operational Legal fun necessary important Storytelling Submissions Copyright Worldbuilding Systems Trademarks Inviting Community Money
3 Key Practice Areas Creative Storytelling • What’s the core narrative (characters)? • Is it a compelling narrative/experiences? • Are there additional narratives (i.e., transmedia)? • How will contributions be integrated? • Will ofﬁcial but non-canonical contributions be allowed?
3 Key Practice Areas Creative Worldbuilding • What’s the tone/setting of the world (genre, mythology, attributes, etc.)? • How high is the hurdle for contributors? • How dependent on contributions are you? • Is it a single or multi-platform experience? • What mediums will be used internally?
3 Key Practice Areas Creative Inviting • How will you scope participation (limitations)? • What mediums can contributors use? • How will invitations be designed (entry points)?
3 Key Practice AreasOperational Submissions / Systems / Marketing • What technologies/resources are necessary? • What is the process for submissions? • What is the content workﬂow process? • What is the process for payments (if applicable)? • How will you scale based on submissions? • How will you identify, connect and engage audiences?
3 Key Practice Areas Legal Intellectual Property / Money • Assignment of rights for accepted contributions? • Can audiences remix each other’s contributions? • Are there limitations on trademarks? • Under what conditions will contributors be paid? • Any additive licensing (e.g., Creative Commons)? • Do you have a rights management system? • Do you have a revenue payment system?
ultimately, the real answerto all of these questions is:“it depends”
Free ToolsHow do I “hear” the conversations? Inexpensive Paid Tools Tools
Establish a Community 2Curation SystemHierarchical review andapproval structureGuidelines on roles andexpectationsEstablished rules/work ﬂowfor content submissions
Sample Curation System creators ^ contributors ^ Community + ^ Curators ^ Spotters ^ Community
3How to manage growthCreate a system for introducing newmembers into the communitySenior community memberseducate new members onstoryworld rulesProvide a clear path of progressionfor advancing in the community
Community progression • Storyworld Contributor unlock through positive feedback mechanisms from community and content creator(s), completion of escalating content creation tasks • Advocate Role unlock through progressing a series of levels with positive feedback from community peers • Levels unlock community privileges. Unlocked through a combination of earned and social points • Use Points (Social, play) for P2P recognition and engagement rewards - redeemable for community goods
Do I Need An Attorney?Trademarks? Probably (~$1,000)Patents? Probably (~$15,000)Drafting Contracts? Ideally Who, what, why, how, where, when “Now that I’m in this mess, how do I get out?” Cost depends on complexity
image attribution “You are Here” by Scott Walker “Hoops” by Benjamin Carnevale “Collaborating” by superk8nyc “Star Wars Uncut” logo from http://www.starwarsuncut.com/ “Concert Crowd (Osheaga 2009)” by Anirudh Koul “Carvers Tool Handle” by Noel C. Hankamer“501st Legion Singapore Garrison Christmas Kettling“ by gordon (TD8316) “Day 18: Red on Blue, Return to Reilly” by Mike Wren “My Listening Ears” by Niclas Lindh unknown image (source: http://imgfave.com/view/1965036 “Biosphere” by MÃ¡rcio Cabral de Moura “Photographer_2FL” by James Russo “Me” by Luis Avilesortiz “Hollywood Sign” by Sjors & Jennifer “Feet Week - On the Backs of Others” by Justin Litton “Clip-Wings” by Dark Helmet “Hunt for Gollum” image (source: http://www.thehuntforgollum.com/) “Listen, understand, act” by Steven Shorrock “Circus comes to town” by Ken Conley “Explore the beautiful Caribbean Sea” by dMap Travel Guide “Writing-in bowings” by izzyplante “Getting to the Truth”, by Xoe Craft
The Rise of Co-createdStoryworld Communities Q Esther Lim @geekgrl & A Scott Walker @scott_walkerJ. Craig Williams @jcraigwilliams #CCSWC http://cocreatedswc.tumblr.com/ Text CCSWC to 50500 Presented at SXSW 2012