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Social Media 201 for Educators


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Yesterday I was pleased to speak to Keene State college faulty and educators. I taught two classes, one at the 101 level for the new folks to social media and a more hands on and interactive one at the 201 level for the more advanced user (this one). Their #kcelt department is doing some good things bringing a more social curricula to the entire school.

Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

Published in: Education, Business, Technology

Social Media 201 for Educators

  1. 1. Social Media 201 for Educators May 2010, Keene State College Presented By Leslie Poston #SM201KSC
  2. 2. Overview✓ Privacy and Legal Issues✓ Real World Social Media✓ Social Media In Class & Curriculum✓ Maximize Your Department✓ Social Leverage, Social Capitol✓ Social Outreach✓ Brainstorming sessions
  3. 3. PRIVACY
  4. 4. Facebook & Privacy(50 clicks, 170 options) infographic ©New York Times
  5. 5. What makes online privacy such a challenge?Other people’s cavalier attitude and ignorance about howthey share online and where their information goes affects everyone, especially on sites like Facebook.
  6. 6. Sometimes, it’s because they don’t think about cause and effect or consequences. The internet doesn’t seem related to real life to them. Sometimes, they understand the consequences, and don’t care. Most of the time, it’s a lack of education in social reach, public vs private concepts, and internet safety. we should be talking about this stuff in classes
  7. 7. do YOU understand online privacy & its cause and effect?
  8. 8. Quick Awareness AssessmentIf you get a Facebook friend request from a student should you accept orlimit your interaction to your group or fan page?If you accept, and the student posts pictures of illegal activity on their wall,did you know that you could be required to report it (depending on what it isand the involved parties’ age) to the local authorities or the school?Did you know that Facebook status messages are admissible as alibis andcorroborating evidence in a court of law?Did you know that employers (and some college admission departments)are actively seeking social profiles of students and potential employees andusing them in their final decision process?Did you know that the Library of Congress, Google, Facebook and Bing allactively track and store tweets and public updates on other services?Did you know the Facebook Privacy Policy document is longer than the USConstitution?
  9. 9. Social Media and the Long Arm of the Law‣Facebook status messages acting as alibis, corroborating evidence and otheraspects of court cases‣Twitter status updates as binding contracts‣Dispensing of advice by unqualified representatives of brands or schools actionable‣Subpoenas being delivered by Facebook message‣Entire companies formed and dissolved without the principals ever meeting inperson‣Digital copyright issues arise, fair use, creative commons
  10. 10. What does this mean for you?You Need Social Media Guidelines, STAT!
  11. 11. Part of real world social media means setting clearguidelines and expectations and making them public Intel has a great social media guideline setSeveral colleges have been working to get clear guidelines in place, with varying degrees of success. Let’s take a look: •Washington University •Adrian College •Washington State •Missouri Valley College •Florida International University •DePaul University •Columbia University (not comprehensive) •Social Policy Generator for College Newspapers
  12. 12. Get Social In Class (Brainstorm)Facebook Groups: Twitter:Class Discussion Lateral outreach, professor to professor,Assignments admin to admin, etcInteractive Grading Sneak peek at other methods Sharing results real timeSMS: Financial aid resourceTexts as a teaching tool Admissions outreach Sports, sports, sportsBlogging: Event promotionBlog in a foreign languageBlog as a literary character Google Wave:Deconstruct a thesis in a blog post, use Embed in Blackboard for real timeinteractive media to illustrate points collaborations portable over the webLiveStream: LinkedIn:Simulate a television studio to teach Beginning of real world resume forjournalism concepts students, create case studies for them using public profilesYouTube: Create groups for practice building aCreate admissions content work networkUpload lectures for open university Use Answers to demonstrate knowledgelearning courses or remote learning learned in class in real world setting
  13. 13. Get Social In Curriculum (Brainstorm) 9th Period Implementation by UC Berkeley’s OpenCast Project University of Georgia (freemium (since 2008) (video) model) Keene State College Learning and The need is to create a fully Teaching Commons integrated campus that encompasses social media, new Integrate administration and media, transmedia, and old media admissions as well that integrates well with existing curricula as wellThere are not many colleges doing this well... yet
  14. 14. Social Capitol and Social Leverage What is it? How do you get it? How do you use it?
  15. 15. (analysis and brainstormingsocial capital of educators in room)
  16. 16. Brand and Personal Reputation Management
  17. 17. Admissions and Administration Use
  18. 18. Outreach, Fundraising and Alumni Work
  19. 19. (Q&A Session)
  20. 20. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? Connect with Magnitude Media’s pages also:©Leslie Poston, All Rights Reserved