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Opportunity or Threat? Social Media & Brands

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From a panel I was on at VRMS 2009 Emerging Marketing Technology Summit. This was part of my 5 - 7 minute overview - followed by discussion. Blog post: http://magnitudemedia.net/2009/09/how-big-are-your-virtual-ears/

Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

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Opportunity or Threat? Social Media & Brands

  1. 1. Opportunity or Threat? Social Media + Brands Leslie Poston ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  2. 2. How Big Are Your Virtual Ears? ©Leslie Poston, All Rights ReservedNot Intended For Reproduction, Sharing Or Sale
  3. 3. The Art Of Listening • Where You Listen • How You Listen • What You Do With What You Hear • Active Listening Techniques • Passive Listening (Yes, More) • Engagement • Backchannel & Frontline Change ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  4. 4. Not Listening At All: Busted ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  5. 5. Not Listening Well: Crippled ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  6. 6. Learned To Listen: Improving ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  7. 7. TOOLS Listening Listening Listening Data Gathering Data InterpretationResearch Research ResearchBackchannel Communication Building A Frontline Team Setting Goals And Strategy Building A Toolset Engagement ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  8. 8. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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