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FOOD FOR
GROWTH
SECRET INGREDIENTS SERVED UP
BY THE WORLD’S TOP MARKETERS
SAMPLE
MENU
EVER WONDERED WHAT GOES INTO
THE MIX OF A COMPANY’S
PERFECTLY HEALTHY GROWTH?
FOOD FOR GROWTH
YOU HAVE? EXCELLENT.
BECAUSE SO HAVE WE.
FOOD FOR GROWTH
THAT’S WHY WE DECIDED TO ASK SOME
OF THE WORLD’S TOP MARKETERS
HOW THEY GOT THE RECIPE RIGHT.
FOOD FOR GROWTH
LUCKILY FOR YOU, WE’VE PUT ALL THEIR
ADVICE INTO ONE TASTY EBOOK.
BUT WE FIGURED YOU’RE BUSY, SO HERE ARE
SOME DELICIOUS S...
LESSONS: EATING RIGHT
Great marketers love what they do and they understand that
trying new recipes, and sometimes failing...
FOOD FOR GROWTH
SEAN WORK @SEANVWORK
DIRECTOR OF INBOUND MARKETING AT KISSMETRICS
Getting people to wear multiple hats
is ...
FOOD FOR GROWTH
NEIL PATEL @NEILPATEL
CO-FOUNDER OF CRAZY EGG
Focus on one channel at a time. Once you get it
right, then ...
FOOD FOR GROWTH
RAND FISHKIN @RANDFISH
WIZARD OF MOZ
Be the exception to the rule. Uniqueness
creates massive marketing op...
FOOD FOR GROWTH
MORGAN BROWN @MORGANB
HEAD OF GROWTH AT QUALAROO
Growth is a team sport. Without the support of
engineerin...
FOOD FOR GROWTH
MICHAEL STELZNER @MIKE_STELZNER
FOUNDER OF SOCIAL MEDIA EXAMINER
Just when you think you have everything f...
FOCUS: STAYING HEALTHY
In order to maintain a healthy diet you need focus. Knowing
what kind of nutrition your business ne...
FOOD FOR GROWTH
STELLA GARBER @STARTUPSTELLA
DIRECTOR OF MARKETING AT TRELLO
Standing out among the sea of messages,
distr...
FOOD FOR GROWTH
ADRIAN YOUNG-SAN ROESSLER @ADRIANYSAN
OFFERING LEAD/PRODUCT MANAGER AT PODIO
Today the most important task...
FOOD FOR GROWTH
JUSTIN MARES @JWMARES
CO-AUTHOR OF TRACTION: A STARTUP GUIDE TO GETTING CUSTOMERS
Figure out who your cust...
FOOD FOR GROWTH
RUSS MORGAN @RUSS_MORGAN
CO-FOUNDER AND MARKETPLACE GROWER AT BIDVINE
Ruthless prioritisation. Marketers h...
FOOD FOR GROWTH
MARK TRAPHAGEN @MARKTRAPHAGEN
SENIOR DIRECTOR OF ONLINE MARKETING AT STONE TEMPLE CONSULTING
I've always t...
INNOVATION: DIETS TO WATCH
The digital marketing environment reinvents itself constantly,
trends come and go and dietary g...
FOOD FOR GROWTH
PAUL JARVIS @PJRVS
BEST SELLING AUTHOR AND DESIGNER
Consumers are less inclined to put up with
bullshit. M...
FOOD FOR GROWTH
More data-driven decision-making 

and experimenting to find out what really works.
The blurring of lines ...
FOOD FOR GROWTH
We'll see a massive increase in the overlap of
skills required to be effective at any given
channel or pra...
FOOD FOR GROWTH
Education. Marketers are now educating
potential customers through content
marketing. This has helped them...
FOOD FOR GROWTH
The shift of brand advertising money to digital.
This wave of money will revolutionize how
brands are buil...
FOOD FOR GROWTH
STILL HUNGRY?
Experience the feast in full by
downloading the eBook. Includes an
appetizing foreword by
FA...
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Food for Growth

Top marketers and founders behind some of the most iconic names in tech have come together to share their advice, lessons learned and marketing predictions in one tasty eBook titled Food for Growth.

Food for Growth comes in the shape of 86 pages with a total of 159 pieces of advice and insights. Among others, we get to learn from renowned and experienced marketers such as Rand Fishkin, Michael Stelzner, Neil Patel, and Morgan Brown. The eBook offers a glimpse into the thinking and vision of the people who run today’s most successful companies.

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Food for Growth

  1. 1. FOOD FOR GROWTH SECRET INGREDIENTS SERVED UP BY THE WORLD’S TOP MARKETERS SAMPLE MENU
  2. 2. EVER WONDERED WHAT GOES INTO THE MIX OF A COMPANY’S PERFECTLY HEALTHY GROWTH? FOOD FOR GROWTH
  3. 3. YOU HAVE? EXCELLENT. BECAUSE SO HAVE WE. FOOD FOR GROWTH
  4. 4. THAT’S WHY WE DECIDED TO ASK SOME OF THE WORLD’S TOP MARKETERS HOW THEY GOT THE RECIPE RIGHT. FOOD FOR GROWTH
  5. 5. LUCKILY FOR YOU, WE’VE PUT ALL THEIR ADVICE INTO ONE TASTY EBOOK. BUT WE FIGURED YOU’RE BUSY, SO HERE ARE SOME DELICIOUS SAMPLES FOR YOU TO ENJOY - DIG IN! FOOD FOR GROWTH
  6. 6. LESSONS: EATING RIGHT Great marketers love what they do and they understand that trying new recipes, and sometimes failing at them, is part of the deal. This is where top marketers reveal their epiphanies. FOOD FOR GROWTH
  7. 7. FOOD FOR GROWTH SEAN WORK @SEANVWORK DIRECTOR OF INBOUND MARKETING AT KISSMETRICS Getting people to wear multiple hats is a death sentence.
  8. 8. FOOD FOR GROWTH NEIL PATEL @NEILPATEL CO-FOUNDER OF CRAZY EGG Focus on one channel at a time. Once you get it right, then expand. Too many marketers try to do it all, and then they find out they are doing a mediocre job at all of them versus an excellent job.
  9. 9. FOOD FOR GROWTH RAND FISHKIN @RANDFISH WIZARD OF MOZ Be the exception to the rule. Uniqueness creates massive marketing opportunity, brandability and inherent differentiation.
  10. 10. FOOD FOR GROWTH MORGAN BROWN @MORGANB HEAD OF GROWTH AT QUALAROO Growth is a team sport. Without the support of engineering, product, and upper management, marketing is just marketing. When you rely on just marketing for growth, it’s like trying to launch a rocket into outer space using a motor from a scooter.
  11. 11. FOOD FOR GROWTH MICHAEL STELZNER @MIKE_STELZNER FOUNDER OF SOCIAL MEDIA EXAMINER Just when you think you have everything figured out, it all changes. As a marketer, it's critical to keep up with all the latest online marketing tactics if you don't want your business to fall behind the times. The one constant in marketing is change.
  12. 12. FOCUS: STAYING HEALTHY In order to maintain a healthy diet you need focus. Knowing what kind of nutrition your business needs and when it needs it, is essential to success. 
 Here are some actionable tips on what to focus on. FOOD FOR GROWTH
  13. 13. FOOD FOR GROWTH STELLA GARBER @STARTUPSTELLA DIRECTOR OF MARKETING AT TRELLO Standing out among the sea of messages, distractions and ads is the biggest challenge. People are getting more and more into blocking out irrelevant messages, so figuring out a way to reach them at the right time is the biggest challenge.
  14. 14. FOOD FOR GROWTH ADRIAN YOUNG-SAN ROESSLER @ADRIANYSAN OFFERING LEAD/PRODUCT MANAGER AT PODIO Today the most important task is to truly understand the contexts, behaviors and motivations of your customers and users - not relying on demographic analyses, second source reports or data. But foremost engaging directly with those people, every day.
  15. 15. FOOD FOR GROWTH JUSTIN MARES @JWMARES CO-AUTHOR OF TRACTION: A STARTUP GUIDE TO GETTING CUSTOMERS Figure out who your customers are and where they hang out. A lot of marketers start blindly advertising on Facebook or Adwords without being able to answer these two fundamental questions.”
  16. 16. FOOD FOR GROWTH RUSS MORGAN @RUSS_MORGAN CO-FOUNDER AND MARKETPLACE GROWER AT BIDVINE Ruthless prioritisation. Marketers have so many tools available to them and countless tasks to accomplish. Great marketers need to be nimble and continuously re-assess what needs to be done and when. Your strategy should be fluid and responsive to your business.
  17. 17. FOOD FOR GROWTH MARK TRAPHAGEN @MARKTRAPHAGEN SENIOR DIRECTOR OF ONLINE MARKETING AT STONE TEMPLE CONSULTING I've always tried to follow a maxim I heard many years ago: ‘The one who will not read will not lead’. I want to be the best-educated marketer I can be. That's how you help your clients skate to where the puck is going, not where it's been.
  18. 18. INNOVATION: DIETS TO WATCH The digital marketing environment reinvents itself constantly, trends come and go and dietary guidelines change over time. But hey, that’s part of the fun. Find out what marketers are excited about. FOOD FOR GROWTH
  19. 19. FOOD FOR GROWTH PAUL JARVIS @PJRVS BEST SELLING AUTHOR AND DESIGNER Consumers are less inclined to put up with bullshit. Marketing is becoming less about the slickest pitch and more about the best product. Good or bad experiences, people are going to talk. And having Bono in your Super Bowl ad isn't going to save you.
  20. 20. FOOD FOR GROWTH More data-driven decision-making 
 and experimenting to find out what really works. The blurring of lines between marketing and other parts of the business to a focus on growth. Personalization and the continued progress toward true one-to-one marketing. MORGAN BROWN @MORGANB HEAD OF GROWTH AT QUALAROO
  21. 21. FOOD FOR GROWTH We'll see a massive increase in the overlap of skills required to be effective at any given channel or practice. This will upgrade marketers' ability to see the big picture. The ‘T-Shaped’ marketer is the future. RAND FISHKIN @RANDFISH WIZARD OF MOZ
  22. 22. FOOD FOR GROWTH Education. Marketers are now educating potential customers through content marketing. This has helped them build up their traffic, increase their loyalty, and build a stronger brand. NEIL PATEL @NEILPATEL CO-FOUNDER OF CRAZY EGG
  23. 23. FOOD FOR GROWTH The shift of brand advertising money to digital. This wave of money will revolutionize how brands are built and create some massive winners among the companies and channels that work out how to harness it most effectively. WILL CRITCHLOW @WILLCRITCHLOW CEO AT DISTILLED
  24. 24. FOOD FOR GROWTH STILL HUNGRY? Experience the feast in full by downloading the eBook. Includes an appetizing foreword by FAKEGRIMLOCK. Tasty! DOWNLOAD NOW

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