Gamificaon:	  Wie	  Spiele	  uns	  movieren?Barbara	  KöhlerMonday, June 24, 13
Movaon	  -­‐	  Was	  fehlt?	  	  	  	  	  	  	  	  Voli&onWilleGlaube	  an	  	  	  	  	  	  	  	  	  	  	  Machbarkeit	  	...
Sichtbarer	  Fortschri=Monday, June 24, 13
BelohnungenMonday, June 24, 13
Belohnungen• FI:	  Fixes	  Interval• VI:	  Variables	  Interval• FR:	  Fixe	  Raten• VR:	  Variable	  RatenMonday, June 24...
Belohnung	  und	  Fortschri=?Monday, June 24, 13
FlowAnforderungenFähigkeiten/ZeitÜberforderungLangeweileFlowMonday, June 24, 13
Klare	  erreichbare	  ZieleMonday, June 24, 13
Klare	  erreichbare	  Ziele• Spezifisch• Messbar• A1rak3v	  &	  Anspruchsvoll• Realis3sch• TerminierbarMonday, June 24, 13
Klares	  FeedbackMonday, June 24, 13
Menschliche	  Grundbedürfnisse	  und	  SpieleBelohnung Status Erfolge Selbstdarstellung We7bewerb AltruismusPunkteLevelHer...
Was	  ist	  Gamificaon?Nutzung	  von	  Spieldesigntechniquen	  	  	  	  	  und	  Spielmechanismen	  	  	  	  	  	  um	  Pro...
Was	  ist	  Gamificaon?Monday, June 24, 13
Gamificaon	  BlueprintPunkteTracking,	  FeedbackBadgesZiele,	  BelohnungenLeaderboardsWeFbewerb,	  StatusMonday, June 24, 13
MicrosoE	  -­‐	  Vista	  Beta	  OneAusgangssituaJon:	  Geringe	  TeilnahmeAnsatz:	  Einfaches	  LeaderboardErgebnis:	  4x	...
MicrosoE	  -­‐	  Ribbon	  HeroMonday, June 24, 13
Play	  Nicely	  -­‐	  DevelopmentMonday, June 24, 13
Play	  Nicely	  -­‐	  DevelopmentMonday, June 24, 13
Stackoverflow	  -­‐	  Bessere	  AntwortenMonday, June 24, 13
Game	  JamsMonday, June 24, 13
The	  fun	  theory	  -­‐	  Verhalten	  verbessernMonday, June 24, 13
Nike+	  -­‐	  Sichtbarer	  Fortschri=Monday, June 24, 13
Who.	  What.	  Where	  -­‐	  Deloi=eMonday, June 24, 13
Serious	  GamesMonday, June 24, 13
Americas	  ArmyMonday, June 24, 13
Darfur	  is	  DyingMonday, June 24, 13
Imagine	  EarthMonday, June 24, 13
Emil	  und	  PaulineMonday, June 24, 13
2weisteinMonday, June 24, 13
Code	  HeroMonday, June 24, 13
Code	  HeroMonday, June 24, 13
ProblemeMonday, June 24, 13
SeiteneffekteMonday, June 24, 13
SeiteneffekteMonday, June 24, 13
SeiteneffekteMonday, June 24, 13
GamepocalypseMonday, June 24, 13
GamepocalypseMonday, June 24, 13
Schädlich VorhersehbarFreiwilligDie	  Macht	  der	  SpieleGamesMonday, June 24, 13
KorrumpierungseffektMonday, June 24, 13
Selbst	  DesignenMonday, June 24, 13
Service	  VendorsMonday, June 24, 13
Lerne	  Game	  DesignMonday, June 24, 13
Zielgruppe	  beachtenMonday, June 24, 13
IteraonJe	  ö%er	  du	  dein	  Design	  testest	  und	  verbessert,	  desto	  besser	  wird	  dein	  Spiel	  sein.	   	   ...
Sammle	  DatenMonday, June 24, 13
BedeutsamkeitMonday, June 24, 13
BedeutsamkeitBekämpfe	  die	  KorrupJon	  in	  unserem	  Land!!!Monday, June 24, 13
Vielen	  Dank	  für	  Eure	  AufmerksamkeitMonday, June 24, 13
ResourcenMonday, June 24, 13
Game	  FrameMonday, June 24, 13
Art	  of	  Game	  DesignMonday, June 24, 13
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2013.06.22 serious games and gamification - interesting or futile

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This is a presentation that I held at the Games Barcamp in Munich. It tries to explain, what motivates humans to play games and how we can tap into this motivational treasure.

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2013.06.22 serious games and gamification - interesting or futile

  1. 1. Gamificaon:  Wie  Spiele  uns  movieren?Barbara  KöhlerMonday, June 24, 13
  2. 2. Movaon  -­‐  Was  fehlt?                Voli&onWilleGlaube  an                      Machbarkeit                                  Monday, June 24, 13
  3. 3. Sichtbarer  Fortschri=Monday, June 24, 13
  4. 4. BelohnungenMonday, June 24, 13
  5. 5. Belohnungen• FI:  Fixes  Interval• VI:  Variables  Interval• FR:  Fixe  Raten• VR:  Variable  RatenMonday, June 24, 13
  6. 6. Belohnung  und  Fortschri=?Monday, June 24, 13
  7. 7. FlowAnforderungenFähigkeiten/ZeitÜberforderungLangeweileFlowMonday, June 24, 13
  8. 8. Klare  erreichbare  ZieleMonday, June 24, 13
  9. 9. Klare  erreichbare  Ziele• Spezifisch• Messbar• A1rak3v  &  Anspruchsvoll• Realis3sch• TerminierbarMonday, June 24, 13
  10. 10. Klares  FeedbackMonday, June 24, 13
  11. 11. Menschliche  Grundbedürfnisse  und  SpieleBelohnung Status Erfolge Selbstdarstellung We7bewerb AltruismusPunkteLevelHeraus-­‐forderungenVirtuelle  GüterLeaderboardsGeschenkeMonday, June 24, 13
  12. 12. Was  ist  Gamificaon?Nutzung  von  Spieldesigntechniquen          und  Spielmechanismen            um  Probleme  zu  lösen          und  Menschen  zu  moJvieren.Monday, June 24, 13
  13. 13. Was  ist  Gamificaon?Monday, June 24, 13
  14. 14. Gamificaon  BlueprintPunkteTracking,  FeedbackBadgesZiele,  BelohnungenLeaderboardsWeFbewerb,  StatusMonday, June 24, 13
  15. 15. MicrosoE  -­‐  Vista  Beta  OneAusgangssituaJon:  Geringe  TeilnahmeAnsatz:  Einfaches  LeaderboardErgebnis:  4x  TeilnehmerHugo:          B**a  OneCharly:      Be**  O*eLarry:          **ta  ***Marcel:    *e**  ***Monday, June 24, 13
  16. 16. MicrosoE  -­‐  Ribbon  HeroMonday, June 24, 13
  17. 17. Play  Nicely  -­‐  DevelopmentMonday, June 24, 13
  18. 18. Play  Nicely  -­‐  DevelopmentMonday, June 24, 13
  19. 19. Stackoverflow  -­‐  Bessere  AntwortenMonday, June 24, 13
  20. 20. Game  JamsMonday, June 24, 13
  21. 21. The  fun  theory  -­‐  Verhalten  verbessernMonday, June 24, 13
  22. 22. Nike+  -­‐  Sichtbarer  Fortschri=Monday, June 24, 13
  23. 23. Who.  What.  Where  -­‐  Deloi=eMonday, June 24, 13
  24. 24. Serious  GamesMonday, June 24, 13
  25. 25. Americas  ArmyMonday, June 24, 13
  26. 26. Darfur  is  DyingMonday, June 24, 13
  27. 27. Imagine  EarthMonday, June 24, 13
  28. 28. Emil  und  PaulineMonday, June 24, 13
  29. 29. 2weisteinMonday, June 24, 13
  30. 30. Code  HeroMonday, June 24, 13
  31. 31. Code  HeroMonday, June 24, 13
  32. 32. ProblemeMonday, June 24, 13
  33. 33. SeiteneffekteMonday, June 24, 13
  34. 34. SeiteneffekteMonday, June 24, 13
  35. 35. SeiteneffekteMonday, June 24, 13
  36. 36. GamepocalypseMonday, June 24, 13
  37. 37. GamepocalypseMonday, June 24, 13
  38. 38. Schädlich VorhersehbarFreiwilligDie  Macht  der  SpieleGamesMonday, June 24, 13
  39. 39. KorrumpierungseffektMonday, June 24, 13
  40. 40. Selbst  DesignenMonday, June 24, 13
  41. 41. Service  VendorsMonday, June 24, 13
  42. 42. Lerne  Game  DesignMonday, June 24, 13
  43. 43. Zielgruppe  beachtenMonday, June 24, 13
  44. 44. IteraonJe  ö%er  du  dein  Design  testest  und  verbessert,  desto  besser  wird  dein  Spiel  sein.                     Jesse  Schell,  The  Art  of  Game  DesignMonday, June 24, 13
  45. 45. Sammle  DatenMonday, June 24, 13
  46. 46. BedeutsamkeitMonday, June 24, 13
  47. 47. BedeutsamkeitBekämpfe  die  KorrupJon  in  unserem  Land!!!Monday, June 24, 13
  48. 48. Vielen  Dank  für  Eure  AufmerksamkeitMonday, June 24, 13
  49. 49. ResourcenMonday, June 24, 13
  50. 50. Game  FrameMonday, June 24, 13
  51. 51. Art  of  Game  DesignMonday, June 24, 13

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