©2010 Geary Interactive | proprietary | 1©2010 Geary Interactive | proprietary | 1
the world is watching
::using social me...
©2010 Geary Interactive | proprietary | 2©2010 Geary Interactive | proprietary | 2
Agenda
+ Myths of social media
+ How do...
©2010 Geary Interactive | proprietary | 3
Web 3.0
Now
Totally
Integrated
Personalization
Always Plugged
“the semantic web”
©2010 Geary Interactive | proprietary | 4©2010 Geary Interactive | proprietary | 4©2010 Geary Interactive | proprietary| 4...
©2010 Geary Interactive | proprietary | 5©2010 Geary Interactive | proprietary | 5
How many people use social media
in the...
©2010 Geary Interactive | proprietary | 6©2010 Geary Interactive | proprietary | 6
Over 51.6% of U.S. internet users are o...
©2010 Geary Interactive | proprietary | 7©2010 Geary Interactive | proprietary | 7
It’s for young people
Social Media Myth...
©2010 Geary Interactive | proprietary | 8©2010 Geary Interactive | proprietary | 8
It’s for young people
Social Media Myth...
©2010 Geary Interactive | proprietary | 9©2010 Geary Interactive | proprietary | 9
It can be ignored
Myths of social media...
©2010 Geary Interactive | proprietary | 10©2010 Geary Interactive | proprietary | 10
It can be ignored
Myths of social med...
©2010 Geary Interactive | proprietary | 11©2010 Geary Interactive | proprietary | 11
It’s just for marketers
Myths of soci...
©2010 Geary Interactive | proprietary | 12©2010 Geary Interactive | proprietary | 12
It’s just for marketers
Myths of soci...
©2010 Geary Interactive | proprietary | 13©2010 Geary Interactive | proprietary | 13
Name the #2
search engine
©2010 Geary Interactive | proprietary | 14©2010 Geary Interactive | proprietary | 14
YouTube is the #2 search engine in
th...
©2010 Geary Interactive | proprietary | 15©2010 Geary Interactive | proprietary | 15
• Google it
• Facebook
• Ask Twitter
...
©2010 Geary Interactive | proprietary | 16©2010 Geary Interactive | proprietary | 16
How can you find them?
Network Within...
©2010 Geary Interactive | proprietary | 17©2010 Geary Interactive | proprietary | 17
How can you find them?
LinkedIn
• Gro...
©2010 Geary Interactive | proprietary | 18©2010 Geary Interactive | proprietary | 18
How can you find them?
Facebook
• HR ...
©2010 Geary Interactive | proprietary | 19©2010 Geary Interactive | proprietary | 19
How can you find them?
• Create your ...
©2010 Geary Interactive | proprietary | 20©2010 Geary Interactive | proprietary | 20
HR brand examples
©2010 Geary Interactive | proprietary | 21©2010 Geary Interactive | proprietary | 21
HR brand examples
©2010 Geary Interactive | proprietary | 22©2010 Geary Interactive | proprietary | 22
HR examples
©2010 Geary Interactive | proprietary | 23©2010 Geary Interactive | proprietary | 23
How can you find them?
Advertise Soci...
©2010 Geary Interactive | proprietary | 24©2010 Geary Interactive | proprietary | 24
Publication Facebook & Job
Tweets
©2010 Geary Interactive | proprietary | 25©2010 Geary Interactive | proprietary | 25
• Posts to Twitter and Facebook
• Web...
©2010 Geary Interactive | proprietary | 26©2010 Geary Interactive | proprietary | 26
Make it sharable! Add
sharing buttons...
©2010 Geary Interactive | proprietary | 27©2010 Geary Interactive | proprietary | 27
• Google them – people who manage the...
©2010 Geary Interactive | proprietary | 28©2010 Geary Interactive | proprietary | 28
• Use private tools
• Intranets, firs...
©2010 Geary Interactive | proprietary | 29©2010 Geary Interactive | proprietary | 29
is a tool for making companies
and or...
©2010 Geary Interactive | proprietary | 30©2010 Geary Interactive | proprietary | 30
is a smart cloud platform that
helps ...
©2010 Geary Interactive | proprietary | 31©2010 Geary Interactive | proprietary | 31
1. Don’t be creepy. Think about conte...
©2010 Geary Interactive | proprietary | 32©2010 Geary Interactive | proprietary | 32
1. Be a networker (a social networker...
©2010 Geary Interactive | proprietary | 33©2010 Geary Interactive | proprietary | 33
@interactivem
@gearyi
/gearyi /in/mel...
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The World is Watching: Social Media for HR

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How to use social networking to find and hire quality employees. Presented at the 2010 Employer of Choice Forum.

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  • Melonie
    "Totally Integrated World" - cradle-to-grave experience of being always plugged onto the net.
    The Semantic Web is an evolving development of the World Wide Web in which the meaning (semantics) of information on the web is defined, making it possible for machines to process it.
  • The World is Watching: Social Media for HR

    1. ©2010 Geary Interactive | proprietary | 1©2010 Geary Interactive | proprietary | 1 the world is watching ::using social media to find and hire quality employees:: Melonie Gallegos Social Media Director
    2. ©2010 Geary Interactive | proprietary | 2©2010 Geary Interactive | proprietary | 2 Agenda + Myths of social media + How do employees find you? + How can you find them? + Take aways + Question + answer
    3. ©2010 Geary Interactive | proprietary | 3 Web 3.0 Now Totally Integrated Personalization Always Plugged “the semantic web”
    4. ©2010 Geary Interactive | proprietary | 4©2010 Geary Interactive | proprietary | 4©2010 Geary Interactive | proprietary| 4 The social media revolution: Fad?
    5. ©2010 Geary Interactive | proprietary | 5©2010 Geary Interactive | proprietary | 5 How many people use social media in the U.S.? Who uses it? Social Media Myths
    6. ©2010 Geary Interactive | proprietary | 6©2010 Geary Interactive | proprietary | 6 Over 51.6% of U.S. internet users are on social networks, that’s 109.2 million people (eMarketer April 2010) Social Media Myths
    7. ©2010 Geary Interactive | proprietary | 7©2010 Geary Interactive | proprietary | 7 It’s for young people Social Media Myths ©2010 Geary Interactive | proprietary and confidential | 7
    8. ©2010 Geary Interactive | proprietary | 8©2010 Geary Interactive | proprietary | 8 It’s for young people Social Media Myths ©2010 Geary Interactive | proprietary and confidential | 8 52% of Social Network Users are Adults Baby Boomers are Big on Facebook •Fastest growing segment in adoption of social media networking (4% to 30% Aug ‘06 to Jan ‘10) •Facebook 100% growth 2008-2009 Teens Don’t Tweet •Some do •They prefer privacy and texting •Majority 18-34yrs, make over $60k yr •Used heavily for professional “expert” networking
    9. ©2010 Geary Interactive | proprietary | 9©2010 Geary Interactive | proprietary | 9 It can be ignored Myths of social media ©2010 Geary Interactive | proprietary and confidential | 9
    10. ©2010 Geary Interactive | proprietary | 10©2010 Geary Interactive | proprietary | 10 It can be ignored Myths of social media ©2010 Geary Interactive | proprietary and confidential | 10 Whether or not a brand decides participate, they are out there talking.
    11. ©2010 Geary Interactive | proprietary | 11©2010 Geary Interactive | proprietary | 11 It’s just for marketers Myths of social media ©2010 Geary Interactive | proprietary and confidential | 11
    12. ©2010 Geary Interactive | proprietary | 12©2010 Geary Interactive | proprietary | 12 It’s just for marketers Myths of social media ©2010 Geary Interactive | proprietary and confidential | 12 It’s also for: HR Customer Service Professional Networking in all areas
    13. ©2010 Geary Interactive | proprietary | 13©2010 Geary Interactive | proprietary | 13 Name the #2 search engine
    14. ©2010 Geary Interactive | proprietary | 14©2010 Geary Interactive | proprietary | 14 YouTube is the #2 search engine in the world (only Google itself gets more searches!)---Comscore
    15. ©2010 Geary Interactive | proprietary | 15©2010 Geary Interactive | proprietary | 15 • Google it • Facebook • Ask Twitter • LinkedIn • 3rd party employment sites How do employees find you?
    16. ©2010 Geary Interactive | proprietary | 16©2010 Geary Interactive | proprietary | 16 How can you find them? Network Within Your Employee’s Networks 260 friends 1600 followers 218 connections 1 Job Post + Incentive $$ =2,000 people
    17. ©2010 Geary Interactive | proprietary | 17©2010 Geary Interactive | proprietary | 17 How can you find them? LinkedIn • Groups • Ads • Jobs Section • Outreach and networking
    18. ©2010 Geary Interactive | proprietary | 18©2010 Geary Interactive | proprietary | 18 How can you find them? Facebook • HR Page or Tab • Ads • Add “Like” buttons to your job posts
    19. ©2010 Geary Interactive | proprietary | 19©2010 Geary Interactive | proprietary | 19 How can you find them? • Create your HR brand • Manage your brand • Corporate social networking guidelines
    20. ©2010 Geary Interactive | proprietary | 20©2010 Geary Interactive | proprietary | 20 HR brand examples
    21. ©2010 Geary Interactive | proprietary | 21©2010 Geary Interactive | proprietary | 21 HR brand examples
    22. ©2010 Geary Interactive | proprietary | 22©2010 Geary Interactive | proprietary | 22 HR examples
    23. ©2010 Geary Interactive | proprietary | 23©2010 Geary Interactive | proprietary | 23 How can you find them? Advertise Socially • Social network advertisements, who’s your demographic? • LinkedIn: professionals • Mashable: marketing and tech • Facebook: everyone • MySpace: entertainment and music • Forums • Job tweets • Ask your publication if they will feature you on their Facebook or Twitter
    24. ©2010 Geary Interactive | proprietary | 24©2010 Geary Interactive | proprietary | 24 Publication Facebook & Job Tweets
    25. ©2010 Geary Interactive | proprietary | 25©2010 Geary Interactive | proprietary | 25 • Posts to Twitter and Facebook • Website analytics tracks conversions to submitting resumes. Where are they coming from? – tag the URL • Clicks on job links – shorten URL with services like bit.ly • Brand Monitoring • Use Buzz Monitoring tools like Radian6, Overtone, Meltwater Buzz to monitor discussions and reach Measure it like a marketer
    26. ©2010 Geary Interactive | proprietary | 26©2010 Geary Interactive | proprietary | 26 Make it sharable! Add sharing buttons to all job post pages on your website – try addthis.com or sharethis.com Make it easy to stay in touch. RSS feeds and subscribe options. Integrate social media to job posts on your website
    27. ©2010 Geary Interactive | proprietary | 27©2010 Geary Interactive | proprietary | 27 • Google them – people who manage their personal brand will manage yours well too • Facebook and Twitter – the personality behind the resume. Is this a good cultural fit? • LinkedIn – references live digitally • Look for this on resumes – • LinkedIn, blog, Twitter, etc in contact information • Check for “experts” on Twitter and blogs Spotting quality employees
    28. ©2010 Geary Interactive | proprietary | 28©2010 Geary Interactive | proprietary | 28 • Use private tools • Intranets, first 2.0 tools for companies to use • Communication - Yammer, an internal Twitter • Next generation tools - Brainpark Internal collaboration
    29. ©2010 Geary Interactive | proprietary | 29©2010 Geary Interactive | proprietary | 29 is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: What are you working on? Internal collaboration
    30. ©2010 Geary Interactive | proprietary | 30©2010 Geary Interactive | proprietary | 30 is a smart cloud platform that helps employees socialize their work with colleagues to increase collaboration and efficiency. Internal collaboration Collaboration Journey Topics/Tags
    31. ©2010 Geary Interactive | proprietary | 31©2010 Geary Interactive | proprietary | 31 1. Don’t be creepy. Think about context. 2. Don’t be afraid. 3. Don’t expect everyone to participate. Ask, but don’t demand. 3 things to avoid
    32. ©2010 Geary Interactive | proprietary | 32©2010 Geary Interactive | proprietary | 32 1. Be a networker (a social networker). 2. Create spaces and opportunities for discussion and job inquiries. 3. Utilize current employees social networks. 3 things you should do
    33. ©2010 Geary Interactive | proprietary | 33©2010 Geary Interactive | proprietary | 33 @interactivem @gearyi /gearyi /in/meloniegallegos /company/geary-interactive www.gearyi.com

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