The Local-Mobile Opportunity: Presented by 15miles

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The 3rd webinar in a series presented by Local Search experts, 15miles. Learn how-to take your business mobile and optimize your business for local search.

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The Local-Mobile Opportunity: Presented by 15miles

  1. 1. The Local-Mobile Opportunity Webinar July 2013
  2. 2. Today’s Presenters Presenter Gregg Stewart President 15miles/Geary LSF Moderator Dan Stiehr Director, Client Services 15miles
  3. 3. Today’s Webinar 2013 Local Search Trends – available at localsearchstudy.com • Why Mobile? • Mobile Optimized Web Sites • Mobile Advertising Options • Questions?
  4. 4. Why Mobile? Today’s Mobile Landscape 4
  5. 5. Decline of PC Search in the US Source: comScore qSearch 2.0 Total US Internet Searchers Total US searches on the PC dropped 6% year-over-year to 27.8 billion in December 2012… Total Web Searches (Billions) Non-Local -5% y/y increase Local -17% y/y increase 2,951 2,786 2,681 2,810 2,671 2,557 2,565 2,677 2,511 2,339 2,433 2,348 2,462 Nov-12 26,722 Aug-12 24,374 Oct-12 28,031 25,598 Sep-12 26,246 23,908 28,510 25,999 Jul-12 29,930 27,253 Jun-12 28,149 25,584 May-12 28,077 25,521 Apr-12 27,676 25,005 Mar-12 29,534 26,724 Feb-12 28,040 25,359 Jan-12 28,501 25,715 Dec-11 29,541 26,590 Dec-12 27,803 25,341 Non-Local SearchesLocal Searches*
  6. 6. Growth of Mobile Searchers in the US Total Mobile Phone Visitors to Search/Navigation Sites or Apps (Millions) Dec-12 113.1112.8 Oct-12 107.4 Sep-12 108.7 Aug-12 103.6 Jul-12 93.0 97.6 Apr-12 Nov-12Jun-12 90.1 94.0 101.1 May-12Mar-12 Total US searchers on mobiles phones has grown steadily throughout 2012. 26% Since March Source: comScore qSearch 2.0 Total US Internet Searchers
  7. 7. 30% 32% 37% 42% 51% 30% 31% 39% 40% 56% 0% 10% 20% 30% 40% 50% 60% Entertainment News Weather News Social Networking Search Dec-2012 Dec-2011 Search continues to grow as the most popular online activity for mobile browsers. Top 5 Activities for Mobile Browsing of those who use Internet Browser on mobile phone Mobile Phone Use in Search Source: comScore qSearch 2.0 Total US Internet Searchers
  8. 8. Tablet Ownership Growth 1 2 3 4 5 6 7 8 9 10 11 12 Years Post Introduction 40 MILLION 100 MILLION DeviceOwners It took Smartphones nearly a decade from their first introduction to reach 40 million owners. Tablets have crossed that threshold in only two years since the launch of the iPad Source: comScore qSearch 2.0 Total US Internet Searchers
  9. 9. Mobile Phone Local Search Trends Mobile Phone Local Business Content Access Methods (Millions) Local search on mobile phones continues to grow with nearly 86 thousand accessing local business information on their mobile phone. 10.5 31.529.0 52.6 13.7 44.245.5 74.5 16.0 50.7 54.4 85.7 +87% +63% SMSApplication BrowserAny Access Method +53% +61% Dec-12 Dec-11 Dec-10 Source: comScore qSearch 2.0 Total US Internet Searchers
  10. 10. Mobile Phone and Tablet Local Business Search Stage 53% 32% 33% 10% 20% 18% 4% 18% 18% 33% 31% 31% PC/Laptop Mobile Phone Tablet Throughout the entire process At the end In the middle In the beginning Stage of Local Business Search When Device is Used Source: comScore qSearch 2.0 Total US Internet Searchers
  11. 11. Purchase Rate by Device Made Purchase online, in-person, or over the phone 59% 78% 77% PC/Laptop Mobile Phone Tablet Amount Spent on Purchase 46% 46% 38% 22% 25% 22% 26% 21% 32% 5% 8% 7% PC/Laptop Mobile Phone Tablet $500+ $100-$499 $50-$99 $1-$49 Local business searchers using a mobile phone or tablet are more likely to make a purchase as a result of their search. Source: comScore qSearch 2.0 Total US Internet Searchers
  12. 12. Google Enhanced Campaigns
  13. 13. of businesses do not have a mobile-friendly website, putting you ahead of the competition. 77% An Underleveraged Opportunity Source: Google 2012
  14. 14. Mobile Optimized Web Sites Keys to Success
  15. 15. Users expect their mobile experience to be as good as their desktop experience. Understand User Expectations Source: Google 2012
  16. 16. The Need to Make a Great First Impression Source: Google 2012
  17. 17. Get Directions Send An Email Make A Call Key Elements of a Mobile-Friendly Site
  18. 18. Mobile Advertising Capturing the High Intent Audience
  19. 19. Paid Search
  20. 20. Local Display
  21. 21. Local Listings on Mobile
  22. 22. Local Social Ads
  23. 23. Contact Us Dan Stiehr Dan.Stiehr@15miles.com 314.471.8879

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