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Memcached is a powerful open source distributed memory caching system and has become the de-facto standard for the web caching tier. 17 of the top 20 most trafficked sites - including Facebook, Twitter, Digg and Wikipedia - depend on Memcached to enhance their user experience by increasing website performance. In this presentation covers the basics of memcached, what it is and how it’s used. Includes some real world architectures of leading web sites and their implementation of memcached. The accompanying recorded webinar can be accessed here: http://www.gear6.com/why-memcached