India Mobile

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India Mobile

  1. 1. INDIAThe First Truly Mobile Digital Society?
  2. 2. IntroTwo IndiasMobile Society JustDial Micro-Telecom ZERO & Micro-Finance Universal ID NumberConclusionReferencesDisclaimer
  3. 3. For the next 20-25 years, India’s economy will grow faster than any other large country.
  4. 4. “Rapid growth in a country of 1.2 billion people is exciting, to put it mildly.” The Economist Flickr image by realmolimo
  5. 5. India is a land full of contrast. Flickr image by robynejay
  6. 6. Over 250 million people live below the poverty line in urban slums and rural areas largely untouched by infrastructure. Flickr image by ommphoto
  7. 7. Yet, of the global top 20 places to outsource Research and Development, India dominates with 6. Flickr image by vis-a-visKarnataka • Haryana • Chennai Hyderabad • Mumbai • Kolkata
  8. 8. India has the fourthlargest population ofInternet users, but hasonly 7% penetration.“Wait till Indians really combine their love of the cellphone withsocial media. Then, Facebook, Twitter, etc, will really explode.”Professor Sreenivasan, Columbia University
  9. 9. Facebook is moving quickly to capitalize on expected future growth of 500% by 2015. For one rupee (2 cents) a day, users can get unlimited Facebook use.
  10. 10. With a geographically dispersed and poor population, could India skip the costly widespread adoption of broadband access - and even PCs all together? Flickr image by Roy del Vecchio
  11. 11. ACCORDING TO MCKINSEY,All the elements are in place.“The cost of network access and handsets is going down, wireless networks are going up, and Indian consumers already display an insatiable appetite for digital services.”
  12. 12. What would a truly mobile society look like?Don’t think too long, Indian entrepreneurs are quickly shaping it.
  13. 13. Already, India’s largest search engine, JustDial, takes close to 100 million calls a year. Many users have never tried a computer.People think of something they are looking for--a phone number, a restaurant, a category like "doctor"- -and call Justdial as automatically as someone online would enter a word in Google.
  14. 14. JustDial is being exported...to North America to compete with 411.Call centres are being returned to North America...by India. Flickr image by oliviasmith1
  15. 15. Cellphones equipped with voice recognition or simple commands could do even more for India’s 39% illiterate population. Flickr image by Dipanker Dutta
  16. 16. VNL is bringing“micro-telecom”to ruralcommunitiesthrough its solarpoweredWorldGSM Of the 11-20 millionsystem. subscribers being added every month in India, VNL saw that rural users at the “bottom of the Pyramid“ made up less than 20%. www.vnl.in/technology/
  17. 17. Of course, telecom is the not the only thing the poor are lacking.60% of the population lack formal banking services.
  18. 18. A Little World (ALW) and its sister non-profit ZERO Microfinance connect financial and government services to rural populations. The ZERO platform turns a smart phone, lockbox, and fingerprint/eye scanner into a portable bank branch.ALW is working with the government to connect more microcredit organizations as well as mainstream banking institutions to remote communities through smart phones.
  19. 19. The government is doing its part by implementing a nation-wide Universal ID number program.This, combined with fingerprint/eye scanners and mobile authentication will enable eHealthcare and ePayments. Image from A Little World.com
  20. 20. The main beneficiaries will be the disadvantaged population who are currently outside the formal sector. Properly identified, more people will receive their rightful government services as well as insurance. Flickr image by Ulila
  21. 21. India faces many challenges ahead...
  22. 22. ...but it has an unparalleled entrepreneurial spirit.Their innovative models may soon be leading the world in all things “mobile” Flickr image by juicyrai
  23. 23. REFERENCESSlide 3 – The Economist, http://www.economist.com/node/17145035Slide 6– CIA World Factbook India https://www.cia.gov/library/publications/the-world- factbook/geos/in.htmlSlide 7– McKinsey Quarterly – R&D strategies in emerging marketsSlide 8- http://itpopular.com/india-4th-top-country-worlds-highest-internet-usage/Slide 9- http://www.theregister.co.uk/2011/05/18/facebook_india/Slide 11– McKinsey Quarterly – Can India lead the mobile-Internet revolutionSlide 13- http://www.fastcompany.com/1725661/indias-mighty-microeconomySlide 14- http://techcrunch.com/2010/03/22/can-india%E2%80%99s-justdial-make-it- in-the-us/Slide 15– CIA World Factbook IndiaSlide 16 - http://www.vnl.in/Slide 17 - http://www.fastcompany.com/1725661/indias-mighty-microeconomySlide 18 - http://growinginclusivemarkets.org/media/cases/India_ALW_2010.pdfSlide 19 - http://www.fastcompany.com/mic/2010/industry/most-innovative-india- companiesSlide 21 – McKinsey Quarterly – Can India lead the mobile-Internet revolution
  24. 24. DISCLAIMERI welcome any educational comments and/or enlightening criticisms.I have never been to India, nor do I have any matter of expertise in the area of mobile communications.I chose this subject for my project simply to educate myself. - George Dylan Carr

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