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G325 a genre_theoryquotes-

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G325 a genre_theoryquotes-

  1. 1. How could you use these genre quotes to help discuss narrative in your video? 3. 'Television producers set out to exploit genre 1. Genre is 'a kind of text that derives its form from 2. The genre may be considered as a practical conventions... It... makes sound economic sense. device for helping any mass medium to produce Sets, properties and costumes can be used over the structure of a (frequently repeated) social and over again. Teams of stars, writers, directors consistently and efficiently and to relate its occasion, with its characteristic participants and and technicians can be built up, giving economies production to the expectations of its customers. their purposes' Gunther Kress of scale' Denis McQuail Nicholas Abercrombie 6. A representation of a car chase only makes sense in relation to all the others we have seen - after all, we are unlikely to have experienced one in reality, and if we did, we would, according to this model, 4. 'Differences between genres meant different make sense of it by turning it into another text, audiences could be identified and catered to... 5. 'genre is... an intertextual concept' which we would also understand intertextually, in This made it easier to standardise and stabilise Katie Wales terms of what we have seen so often on our production' screens. There is then a cultural knowledge of the Christine Gledhill concept 'car chase' that any one text is a prospectus for, and that it used by the viewer to decode it, and by the producer to encode it. John Fiske

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