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Blog Post length case study:
Blog Post Length Elements:
When it comes to blog post length, many bloggers wonder whether size really matters.
The more accurate response is that what works for a specific post on a given blog depends on the audience, the post topic, and the blog category.
3 Bears approach to blog post length
In terms of size, blog post length tends to follow a three bears distribution: short, medium and long.
1. Short. (About 350 to 500 words.) Many bloggers prefer to post less content more frequently. The challenge is that this is a sweet spot for content generating firms that excel at search optimization. As a result, I recommend bloggers place themselves in a higher word count category to reduce competition. Don’t do this if you need to use filler content and extra words.
2. Medium. (550 to 1,000 words.) This is attributable to the pressures on readers’ attention span and efficiency.
3. Long. (Over 1,000 words.) In my experience, longer posts are among my most successful ones.