Boston University began tinkering with WordPress in 2007. Today our highly customized web-publishing platform serves 1,000+ websites, ranging from blogs to behemoths, and 60+ themes, ranging from bespoke to basic. BU’s culture of free thought extends to the creative team and has lead to increasingly diverse site designs. But how do we sustain the creation of inventive visitor experiences without overcomplicating content management? Learn about the smart choices and stupid mistakes – both creative and technical — we’ve made along the way to building the most ambitious WordPress installation in HigherEd.