Synchronizing
Creativity
+ Content
Management

(alternate title)
Designer
vs Developer

(alternate title)
Smart
vs Stupid

THE Con lict!

roles
executive
designer editor
developer help desk

The executive needs:
Value, reliability
BUT! high output

The help desk needs:
Detailed
documentation
BUT! quick tasks

The editor needs:
Ease-of-use
BUT! more features

The developer needs:
Features to build
BUT! lean codebase

The designer needs:
Total freedom
BUT! quick builds

regularity/creativity

Meddling with
WordPress
& the organizational divide

WordPress is
a service for
everyone
IS&T/MarCom
WordPress is
for big sites
only
2007 2008 2009 2010 2011 2012

Pilot #1: School of Medicine
= 1 designer
= 0 developers
= 0 editors
2007 2008 2009 2010 2011 2012

Pilot #1: School of Medicine
= 1 aging CMS
= 136 sites
> 200 editors
2007 2008 2009 2010 2011 2012

Implementation
> 1 year later
= 0 designers
= 0 editors
= 0 sysadmins
= 2 developers
2007 2008 2009 2010 2011 2012

Crippling WordPress
- Comments
- Roles
- Categories
- Tags
2007 2008 2009 2010 2011 2012

“Don't ight WordPress.
Understand it.
Embrace it.”

Pilot #2: Admissions
> 9.5 million views
2007 2008 2009 2010 2011 2012

Pilot #2: Admissions
= 2 designers
= 1 contractor
= 0 IS&T
2007 2008 2009 2010 2011 2012

Pilot #3: Human Resources
= 3.2 million views
2007 2008 2009 2010 2011 2012

Pilot #3: Human Resources
= 2 students
= 2 IS&T plugins
2007 2008 2009 2010 2011 2012

DIY themes:
= 1/8 designer
= 1 developer
= 0 coordination
2007 2008 2009 2010 2011 2012

581 sites
342 sites
141 sites
136 sites
0 sites
2007 2008 2009 2010 2011 2012

Total:
+ 253 In-progress
+ 1,800 Blogs
= 2,732 Sites
2007 2008 2009 2010 2011 2012

Average Rate since 2008:
= 1.9 Sites/Day!!1
2007 2008 2009 2010 2011 2012

The Oh Sh*t!
Moment

roles
executive
designer editor
developer help desk

roles must
understand
each others
executive
designer editor
developer help desk

content design
site
tools

Collaboration

A range of offerings:
1. Fully custom
2. Quick setup
3. DIY tools

Can’t support
Effort & cost: 2,732 Custom Sites!
1. High
2. Moderate
3. Low

Establish work lows:
1. Sandbox
2. SVN >10,000 commits!
3. Documentation
4. Tools to talk

Moving code
sandbox devl pre-prod prod

Moving content
live prod
content
design
sandbox + develop
around real
content
in-progress pre-prod
content

assemble
teams
that
cross boundaries
(even if it’s awkward)

tools
CUS
DIY
sites
TOM
sites
lexible theme framework

“ lexi”

lexi
= color options

lexi
+ content banner

lexi
+ layout editor

lexi
+ automated setup
+ good defaults
= happy help desk

lexi logo variations

lexi
= child themes
+ extensible (+/-)
+ widget formats
+ shortcode library

lexi
+ mobile themes

+ plugins

How many plugins does it take?
Main Main Integrated
Third-Party BU-speci ic w/ BU apps
Gravity Forms BU Navigation BU Calendar
WP SuperCache Access Control List BU Maps
(w/ Single Sign-on)
Akismet Google Search
User Management Appliance
Networks for (w/ Single Sign-on)
WordPress Course Feeds
Content Banner Training Manager
Post Details Emergency Alert
Advanced Tiny MCE
Site Manager
Cache / Message
Queue Daemon

How many plugins does it take?
Main Main Integrated
Third-Party BU-speci ic w/ BU apps
Gravity Forms BU Navigation BU Calendar
WP SuperCache Access Control List BU Maps
(w/ Single Sign-on)
Akismet Google Search
User Management Appliance
Networks for (w/ Single Sign-on)
WordPress Course Feeds
Content Banner Training Manager
Post Details Emergency Alert
Advanced Tiny MCE
Site Manager
Cache / Message
Queue Daemon

How many plugins does it take?
Main Main Integrated
Third-Party BU-speci ic w/ BU apps
Gravity Forms BU Navigation BU Calendar
WP SuperCache Access Control List BU Maps
(w/ Single Sign-on)
Akismet Google Search
User Management Appliance
Networks for (w/ Single Sign-on)
WordPress Course Feeds
Content Banner Training Manager
Post Details Emergency Alert
Advanced Tiny MCE
Site Manager
Cache / Message
Queue Daemon

Up next» + mobile
+ BU Today
+ libraries
+ magazines
+ responsive
+ wp community

(by)
@gcorne
Gregory Cornelius
vs Scott Dasse