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SynchronizingCreativity+ ContentManagement
(alternate title)Designervs Developer
(alternate title)Smartvs Stupid
THE Con   lict!
roles                   executive        designer                 editor            developer      help desk
The executive needs:Value, reliabilityBUT! high output
The help desk needs:DetaileddocumentationBUT! quick tasks
The editor needs:Ease-of-useBUT! more features
The developer needs:Features to buildBUT! lean codebase
The designer needs:Total freedomBUT! quick builds
regularity/creativity
Meddling withWordPress& the organizational divide
WordPress isa service foreveryone       IS&T/MarCom                              WordPress is                             ...
Pilot #1: School of Medicine= 1 designer= 0 developers= 0 editors2007   2008    2009   2010     2011   2012
Pilot #1: School of Medicine= 1 aging CMS= 136 sites> 200 editors2007   2008    2009   2010     2011   2012
Implementation> 1 year later= 0 designers= 0 editors= 0 sysadmins= 2 developers2007   2008   2009   2010   2011   2012
Crippling WordPress- Comments- Roles- Categories- Tags2007   2008   2009    2010   2011   2012
“Dont ight WordPress. Understand it. Embrace it.”
Pilot #2: Admissions> 9.5 million views2007   2008   2009     2010   2011   2012
Pilot #2: Admissions= 2 designers= 1 contractor= 0 IS&T2007   2008   2009     2010   2011   2012
Pilot #3: Human Resources= 3.2 million views2007   2008   2009   2010   2011   2012
Pilot #3: Human Resources= 2 students= 2 IS&T plugins2007   2008   2009   2010   2011   2012
DIY themes:= 1/8 designer= 1 developer= 0 coordination2007   2008   2009   2010   2011   2012
581 sites                342 sites      141 sites 136 sites0 sites  2007   2008       2009    2010   2011   2012
Total:+ 253 In-progress+ 1,800 Blogs= 2,732 Sites2007     2008   2009   2010   2011   2012
Average Rate since 2008:= 1.9 Sites/Day!!12007   2008   2009   2010   2011   2012
The Oh Sh*t!Moment
roles                   executive        designer                 editor            developer      help desk
roles mustunderstandeach others                         executive              designer               editor              ...
content           design          site          tools
Collaboration
A range of offerings:1. Fully custom2. Quick setup3. DIY tools
Can’t supportEffort & cost:   2,732 Custom Sites!1. High2. Moderate3. Low
Establish work lows:1. Sandbox2. SVN       >10,000 commits!3. Documentation4. Tools to talk
Moving code sandbox      devl   pre-prod   prod
Moving content       live    prod   content                                   design                         sandbox   + d...
assemble   teams     that    cross boundaries         (even if it’s awkward)
tools                             CUSDIYsites                             TOM                              sites        le...
“ lexi”
lexi= color options
lexi+ content banner
lexi+ layout editor
lexi+ automated setup+ good defaults= happy help desk
lexi logo variations
lexi= child themes+ extensible (+/-)+ widget formats+ shortcode library
lexi+ mobile themes
+ plugins
How many plugins does it take?Main                      Main        IntegratedThird-Party               BU-speci ic w/ BU ...
How many plugins does it take?Main                      Main        IntegratedThird-Party               BU-speci ic w/ BU ...
How many plugins does it take?Main                      Main        IntegratedThird-Party               BU-speci ic w/ BU ...
Up next»   + mobile           + BU Today           + libraries           + magazines           + responsive           + wp...
(by)          @gcorneGregory Corneliusvs Scott Dasse
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
Synchronizing Creativity with Content Management
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Synchronizing Creativity with Content Management

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Boston University began tinkering with WordPress in 2007. Today our highly customized web-publishing platform serves 1,000+ websites, ranging from blogs to behemoths, and 60+ themes, ranging from bespoke to basic.

BU’s culture of free thought extends to the creative team and has lead to increasingly diverse site designs. But how do we sustain the creation of inventive visitor experiences without overcomplicating content management?

Learn about the smart choices and stupid mistakes – both creative and technical — we’ve made along the way to building the most ambitious WordPress installation in HigherEd.

Published in: Education, Technology
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Synchronizing Creativity with Content Management

  1. 1. SynchronizingCreativity+ ContentManagement
  2. 2. (alternate title)Designervs Developer
  3. 3. (alternate title)Smartvs Stupid
  4. 4. THE Con lict!
  5. 5. roles executive designer editor developer help desk
  6. 6. The executive needs:Value, reliabilityBUT! high output
  7. 7. The help desk needs:DetaileddocumentationBUT! quick tasks
  8. 8. The editor needs:Ease-of-useBUT! more features
  9. 9. The developer needs:Features to buildBUT! lean codebase
  10. 10. The designer needs:Total freedomBUT! quick builds
  11. 11. regularity/creativity
  12. 12. Meddling withWordPress& the organizational divide
  13. 13. WordPress isa service foreveryone IS&T/MarCom WordPress is for big sites only2007 2008 2009 2010 2011 2012
  14. 14. Pilot #1: School of Medicine= 1 designer= 0 developers= 0 editors2007 2008 2009 2010 2011 2012
  15. 15. Pilot #1: School of Medicine= 1 aging CMS= 136 sites> 200 editors2007 2008 2009 2010 2011 2012
  16. 16. Implementation> 1 year later= 0 designers= 0 editors= 0 sysadmins= 2 developers2007 2008 2009 2010 2011 2012
  17. 17. Crippling WordPress- Comments- Roles- Categories- Tags2007 2008 2009 2010 2011 2012
  18. 18. “Dont ight WordPress. Understand it. Embrace it.”
  19. 19. Pilot #2: Admissions> 9.5 million views2007 2008 2009 2010 2011 2012
  20. 20. Pilot #2: Admissions= 2 designers= 1 contractor= 0 IS&T2007 2008 2009 2010 2011 2012
  21. 21. Pilot #3: Human Resources= 3.2 million views2007 2008 2009 2010 2011 2012
  22. 22. Pilot #3: Human Resources= 2 students= 2 IS&T plugins2007 2008 2009 2010 2011 2012
  23. 23. DIY themes:= 1/8 designer= 1 developer= 0 coordination2007 2008 2009 2010 2011 2012
  24. 24. 581 sites 342 sites 141 sites 136 sites0 sites 2007 2008 2009 2010 2011 2012
  25. 25. Total:+ 253 In-progress+ 1,800 Blogs= 2,732 Sites2007 2008 2009 2010 2011 2012
  26. 26. Average Rate since 2008:= 1.9 Sites/Day!!12007 2008 2009 2010 2011 2012
  27. 27. The Oh Sh*t!Moment
  28. 28. roles executive designer editor developer help desk
  29. 29. roles mustunderstandeach others executive designer editor developer help desk
  30. 30. content design site tools
  31. 31. Collaboration
  32. 32. A range of offerings:1. Fully custom2. Quick setup3. DIY tools
  33. 33. Can’t supportEffort & cost: 2,732 Custom Sites!1. High2. Moderate3. Low
  34. 34. Establish work lows:1. Sandbox2. SVN >10,000 commits!3. Documentation4. Tools to talk
  35. 35. Moving code sandbox devl pre-prod prod
  36. 36. Moving content live prod content design sandbox + develop around real contentin-progress pre-prod content
  37. 37. assemble teams that cross boundaries (even if it’s awkward)
  38. 38. tools CUSDIYsites TOM sites lexible theme framework
  39. 39. “ lexi”
  40. 40. lexi= color options
  41. 41. lexi+ content banner
  42. 42. lexi+ layout editor
  43. 43. lexi+ automated setup+ good defaults= happy help desk
  44. 44. lexi logo variations
  45. 45. lexi= child themes+ extensible (+/-)+ widget formats+ shortcode library
  46. 46. lexi+ mobile themes
  47. 47. + plugins
  48. 48. How many plugins does it take?Main Main IntegratedThird-Party BU-speci ic w/ BU appsGravity Forms BU Navigation BU CalendarWP SuperCache Access Control List BU Maps (w/ Single Sign-on)Akismet Google Search User Management ApplianceNetworks for (w/ Single Sign-on)WordPress Course Feeds Content Banner Training Manager Post Details Emergency Alert Advanced Tiny MCE Site Manager Cache / Message Queue Daemon
  49. 49. How many plugins does it take?Main Main IntegratedThird-Party BU-speci ic w/ BU appsGravity Forms BU Navigation BU CalendarWP SuperCache Access Control List BU Maps (w/ Single Sign-on)Akismet Google Search User Management ApplianceNetworks for (w/ Single Sign-on)WordPress Course Feeds Content Banner Training Manager Post Details Emergency Alert Advanced Tiny MCE Site Manager Cache / Message Queue Daemon
  50. 50. How many plugins does it take?Main Main IntegratedThird-Party BU-speci ic w/ BU appsGravity Forms BU Navigation BU CalendarWP SuperCache Access Control List BU Maps (w/ Single Sign-on)Akismet Google Search User Management ApplianceNetworks for (w/ Single Sign-on)WordPress Course Feeds Content Banner Training Manager Post Details Emergency Alert Advanced Tiny MCE Site Manager Cache / Message Queue Daemon
  51. 51. Up next» + mobile + BU Today + libraries + magazines + responsive + wp community
  52. 52. (by) @gcorneGregory Corneliusvs Scott Dasse

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