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Ohs 2010 G Coley

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Presentation on "Why do Open Hardware, A Developer's Perspective by Gerald Coley

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Ohs 2010 G Coley

  1. 1. Why Do Open Hardware; A Developer’s Perspective Gerald Coley [email_address]
  2. 2. Why Open Hardware? <ul><li>The embedded world needs engines </li></ul><ul><ul><li>Building engines take time </li></ul></ul><ul><ul><li>One engine is not enough </li></ul></ul><ul><ul><li>Different tasks need different engines </li></ul></ul><ul><li>The best engine will have: </li></ul><ul><ul><li>The right features </li></ul></ul><ul><ul><li>The right Software </li></ul></ul><ul><ul><li>The best available HW documentation </li></ul></ul><ul><ul><li>Broad support </li></ul></ul><ul><ul><li>Large following </li></ul></ul><ul><li>OH can be a great source of these engines </li></ul>Slide 1 of 936
  3. 3. A Developer’s Perspective <ul><li>Viewed as an Originator </li></ul><ul><ul><li>Someone that creates, builds, tests, verifies, and then publishes OH </li></ul></ul><ul><li>Viewed as a Consumer </li></ul><ul><ul><li>Someone that leverages OH in their own design </li></ul></ul><ul><li>Viewed as a Contributor </li></ul><ul><ul><li>Someone that improves the OH design and publishes the design as OH </li></ul></ul>
  4. 4. Topics <ul><li>Viewed as an Originator </li></ul><ul><ul><li>Someone that creates, builds, tests, verifies, and then publishes OH. </li></ul></ul><ul><ul><ul><li>Chip Provider </li></ul></ul></ul><ul><ul><ul><li>Platform Provider </li></ul></ul></ul><ul><ul><ul><li>Software Provider </li></ul></ul></ul><ul><li>Viewed as a Consumer </li></ul><ul><ul><li>Someone that leverages OH in their own design </li></ul></ul><ul><li>Viewed as a Contributor </li></ul><ul><ul><li>Someone that improves the OH design and publishes the design as OH </li></ul></ul>
  5. 5. Originator-Chip Provider <ul><li>This is where it all starts </li></ul><ul><li>OH was something new to Texas Instruments </li></ul><ul><li>Dozens of spin off development board designs and modules based on BeagleBoard OH </li></ul><ul><li>OH has been a success for Texas Instruments </li></ul><ul><ul><li>Lowers support cost </li></ul></ul><ul><ul><li>Chance to learn from the community </li></ul></ul><ul><ul><li>Improve the SW offerings for the customer </li></ul></ul><ul><ul><li>Great Marketing Tool </li></ul></ul><ul><li>Are chip provider’s required to do OH to enable other OH platforms? </li></ul><ul><li>If engaged, will chip providers contribute to the success of OH? </li></ul>
  6. 6. Originator-Platform Provider <ul><li>The true OH gurus </li></ul><ul><li>Known as the “original chef” </li></ul><ul><li>Targeted to a particular audience </li></ul><ul><li>Promote their architecture and feature set </li></ul><ul><li>Encourages others to make add-on boards and derivatives </li></ul><ul><li>Grow their audience </li></ul><ul><li>Increase sales of their board </li></ul><ul><li>Increase SW availability </li></ul>
  7. 7. Originator-Software Provider <ul><li>Their Main product is Software and Tools </li></ul><ul><li>Easy access to hardware that runs your SW offering </li></ul><ul><li>Insure HW compatibility </li></ul><ul><ul><li>Lower support cost </li></ul></ul><ul><li>Faster than trying to drive a standard </li></ul><ul><ul><li>Your board ready when you are ready </li></ul></ul><ul><ul><li>Can also leverage already available platforms </li></ul></ul><ul><li>Grow your audience </li></ul><ul><li>Promote your tools and name </li></ul><ul><li>Great marketing tool </li></ul>
  8. 8. Consumer <ul><li>Risk Reduction </li></ul><ul><ul><li>Known quantity using open hardware </li></ul></ul><ul><ul><li>Ability to focus on your value add or differentiation </li></ul></ul><ul><li>Lower development cost </li></ul><ul><ul><li>Less issues using OH </li></ul></ul><ul><ul><li>Shorter development time </li></ul></ul><ul><li>SW work can start immediately on the OH board </li></ul><ul><ul><li>Focus on your IP and value add </li></ul></ul><ul><ul><li>Shorter development cycle </li></ul></ul><ul><li>Lots of resources to leverage </li></ul><ul><ul><li>HW and SW </li></ul></ul><ul><ul><li>You are not alone </li></ul></ul>
  9. 9. Consumer Caveats <ul><li>Different skill levels of consumers </li></ul><ul><ul><li>Lost – not a clue where to start </li></ul></ul><ul><ul><li>Experienced with limitations; don’t know what they don’t know </li></ul></ul><ul><li>OH is not a guaranty of success. </li></ul><ul><ul><li>It is a great starting point, but you have to know what you are doing to integrate the design </li></ul></ul><ul><li>There are varying levels of technologies </li></ul><ul><ul><li>Thru-hole technologies are straight forward; fine pitch BGA, SMT are not </li></ul></ul><ul><ul><li>Some may be new to you and/or your suppliers </li></ul></ul><ul><li>You will need to make adjustments and be willing to learn </li></ul><ul><ul><li>All PCB shops have their differences </li></ul></ul><ul><ul><li>All Assembly house have their quirks </li></ul></ul><ul><ul><li>Adjustment cycles will be needed </li></ul></ul><ul><li>If you have no experience you need to take it to people that do </li></ul><ul><ul><li>Talk to originator of the design you used </li></ul></ul>
  10. 10. Contributors <ul><li>There are challenges to get the best to contribute </li></ul><ul><li>Will a Consumer become a contributor? </li></ul><ul><ul><li>Improvement takes a lot of effort and time </li></ul></ul><ul><ul><li>Improvement will come from inclusion in a product; </li></ul></ul><ul><ul><ul><li>only if that product is OH will it deliver design improvement </li></ul></ul></ul><ul><ul><li>What motivates them to improve the original? </li></ul></ul><ul><ul><li>What will motivate them to make their product OH? </li></ul></ul><ul><li>Who in reality are the best candidates to be a contributor? </li></ul><ul><ul><li>Another Platform Provider </li></ul></ul><ul><ul><li>Another Software Provider </li></ul></ul><ul><ul><li>Another Originator </li></ul></ul>
  11. 11. The Open Hardware Dream <ul><li>OH creates competition to provide the best engines </li></ul><ul><li>OH gives us a choice of engines </li></ul><ul><li>OH provides the freedom to choose </li></ul><ul><li>OH gives us the opportunity to change the way things are done </li></ul>
  12. 12. What Exactly is Open Hardware? Let’s make sure it isn't this…..?
  13. 13. This work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License . This means you're free to copy and share these comics (but not to sell them). More details . http://xkcd.com/730/ Carton taken from: And used under:

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