The Political, Legal, & Technological Environment & Ethics & Social Responsibility   <br />Carlos <br />Kichul (Warren) <b...
Topics<br />Chapter 2: The Political, Legal, and Technological Environment<br />Chapter 3: Ethics and Social Responsibilit...
Table of Contents<br />1. Opening<br />2. Chapter 2 Explanation<br />3. Chapter 2 Discussion<br />4. Chapter 3 Explanation...
Objectives<br />In what ways do different ideologies and political systems influence the environment ain which MNCs operat...
Ideologies &Political System<br />Democracy<br />Totalitarianism<br />
Discussion 1<br />In what ways do different ideologies and political systems influence the environment ain which MNCs oper...
Legal Environment<br />
Technology<br />The World is getting smaller.<br />Technology<br />
Technology <br />http://www.youtube.com/watch?v=-4CV05HyAbM<br />
New Opportunity<br />In Bangladeshi, the cellphones are commercialized for all people in 1997.<br />Market bigger than bef...
Win Win Game<br />MNCs penetrate New Market.<br />Developed country take new technology.<br />
Discussion 2<br />How will advance in technology and telecommunications affect developing countries? Gives some specific e...
Discussion 3<br />What lessons can U.S. multinationals learn from the political and bribery scandals in Japan that can be ...
Ethics<br />http://www.youtube.com/watch?v=91K3Trn4_YI<br />
CSR<br />Marketing Change<br />Product Quality<br />Customer<br />World<br />
http://www.youtube.com/user/tomsshoes?blend=8&ob=5<br />
Sustainability<br />Individual Exercise<br />	If your boss mention that “we need more 	sustainability, give your ideas or ...
Sustainability<br />http://www.youtube.com/watch?v=B5NiTN0chj0<br />
Colgate Case Study<br />Colgate is New York-based.<br />International sales is half of revenue.<br />Bought 50% partnershi...
Colgate Case Study Cont.<br />http://www.youtube.com/watch?v=QQI9HGV9uhw                            (Darkie ad)<br />http:...
Discussion<br />Identify the major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel<...
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Meeting 3 team a

  1. 1. The Political, Legal, & Technological Environment & Ethics & Social Responsibility <br />Carlos <br />Kichul (Warren) <br />Dong Woo <br />
  2. 2. Topics<br />Chapter 2: The Political, Legal, and Technological Environment<br />Chapter 3: Ethics and Social Responsibility<br />Case: Colgate’s Distasteful Toothpaste<br />
  3. 3. Table of Contents<br />1. Opening<br />2. Chapter 2 Explanation<br />3. Chapter 2 Discussion<br />4. Chapter 3 Explanation<br />5. Chapter 3 Discussion<br />6. Case Study<br />7. Closing<br />
  4. 4. Objectives<br />In what ways do different ideologies and political systems influence the environment ain which MNCs operate? Would these challenges be less for those operating in the EU than for those in Russia or China? Why or why not?<br />How will advance in technology and telecommunications affect developing countries? Gives some specific examples. <br />What lessons can U.S. multinationals learn from the political and bribery scandals in Japan that can be of value to them in doing business in this country? Discuss two.<br />How do ethical practices differ in the U.S. and in European countries such as France and Germany? What implications does your answer have for U.S. multinations operating in Europe?<br />
  5. 5. Ideologies &Political System<br />Democracy<br />Totalitarianism<br />
  6. 6. Discussion 1<br />In what ways do different ideologies and political systems influence the environment ain which MNCs operate? Would these challenges be less for those operating in the EU than for those in Russia or China? Why or why not?<br />
  7. 7. Legal Environment<br />
  8. 8. Technology<br />The World is getting smaller.<br />Technology<br />
  9. 9. Technology <br />http://www.youtube.com/watch?v=-4CV05HyAbM<br />
  10. 10. New Opportunity<br />In Bangladeshi, the cellphones are commercialized for all people in 1997.<br />Market bigger than before.<br />Individual incomes have increased and the economy has developed.<br />
  11. 11. Win Win Game<br />MNCs penetrate New Market.<br />Developed country take new technology.<br />
  12. 12. Discussion 2<br />How will advance in technology and telecommunications affect developing countries? Gives some specific examples. <br />
  13. 13. Discussion 3<br />What lessons can U.S. multinationals learn from the political and bribery scandals in Japan that can be of value to them in doing business in this country? Discuss two.<br />How do ethical practices differ in the U.S. and in European countries such as France and Germany? What implications does your answer have for U.S. multinations operating in Europe?<br />
  14. 14. Ethics<br />http://www.youtube.com/watch?v=91K3Trn4_YI<br />
  15. 15. CSR<br />Marketing Change<br />Product Quality<br />Customer<br />World<br />
  16. 16. http://www.youtube.com/user/tomsshoes?blend=8&ob=5<br />
  17. 17. Sustainability<br />Individual Exercise<br /> If your boss mention that “we need more sustainability, give your ideas or solutions,” what ideas or solution will you give to him or her? <br />
  18. 18. Sustainability<br />http://www.youtube.com/watch?v=B5NiTN0chj0<br />
  19. 19. Colgate Case Study<br />Colgate is New York-based.<br />International sales is half of revenue.<br />Bought 50% partnership in Hawley and Hazel.<br />H&H makes Darkie toothpaste. <br />Asians love it. Americans not amused.<br />Pressure on Colgate by ICCR.<br />Darkie changes to Darlie. Colgate distances itself.<br />
  20. 20. Colgate Case Study Cont.<br />http://www.youtube.com/watch?v=QQI9HGV9uhw (Darkie ad)<br />http://www.youtube.com/watch?v=fUQeZPqGVn0&feature=related (Darlie ad)<br />
  21. 21. Discussion<br />Identify the major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel<br />What do you think Colgate should have done to handle the situation?<br />Is it possible for Colgate and Hawley and Hazel to change the toothpastes’ advertising without sacrificing consumer brand loyalty? Is that a possible reason for Colgate’s not responding quickly to domestic complaints?<br />In the end, was a “no management rights” clause good for Colgate? What could have happened during the negotiations process to get around this problem?<br />

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