Giovanni Ciampaglia Web Marketing Manager Italy - 16 April 2008 Workshop Osservatorio Business TV 2008 Welnness TV - Techn...
Video & Comunicazione   dal punto di vista del Web Marketing
CONTEXT: WEB 2.0
Web 2.0:  The Internet as a platform
Web 2.0: a story of participation
Web 2.0: a story of Interaction…
Web 2.0: a story of YOUniverses
MARKETING & COMMUNICATIONS CHALLENGE
Opportunity: talking to people who want to hear from you
Real people… Real attention
THE ROLE OF VIDEO:  EXPRESSION & PARTICIPATION
 
THE ROLE OF VIDEO:  A NEW STANDARD
 
 
 
 
THE ROLE OF VIDEO:  UNIVERSAL SEARCH
 
TECHNOGYM & VIDEO
WellnessTV – www.wellnesstv.tv
Internal & External Communication
 
 
 
 
 
<ul><li>SUMMARY </li></ul><ul><li>The Web 2.0 is about (real) people </li></ul><ul><li>Video is the new standard for commu...
Grazie Giovanni Ciampaglia Technogym – The Wellness Company www.technogym.com
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20080416 Wellness Tv Bocconi

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20080416 Wellness Tv Bocconi

  1. 1. Giovanni Ciampaglia Web Marketing Manager Italy - 16 April 2008 Workshop Osservatorio Business TV 2008 Welnness TV - Technogym – The Wellness Company
  2. 2. Video & Comunicazione dal punto di vista del Web Marketing
  3. 3. CONTEXT: WEB 2.0
  4. 4. Web 2.0: The Internet as a platform
  5. 5. Web 2.0: a story of participation
  6. 6. Web 2.0: a story of Interaction…
  7. 7. Web 2.0: a story of YOUniverses
  8. 8. MARKETING & COMMUNICATIONS CHALLENGE
  9. 9. Opportunity: talking to people who want to hear from you
  10. 10. Real people… Real attention
  11. 11. THE ROLE OF VIDEO: EXPRESSION & PARTICIPATION
  12. 13. THE ROLE OF VIDEO: A NEW STANDARD
  13. 18. THE ROLE OF VIDEO: UNIVERSAL SEARCH
  14. 20. TECHNOGYM & VIDEO
  15. 21. WellnessTV – www.wellnesstv.tv
  16. 22. Internal & External Communication
  17. 28. <ul><li>SUMMARY </li></ul><ul><li>The Web 2.0 is about (real) people </li></ul><ul><li>Video is the new standard for communications </li></ul><ul><li>Video is everywhere (internet, mobile, etc.) </li></ul><ul><li>Video is real </li></ul><ul><li>Video is effective </li></ul><ul><li>Video is NOW </li></ul>
  18. 29. Grazie Giovanni Ciampaglia Technogym – The Wellness Company www.technogym.com

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