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Wearables, Behaviours,
Usability & Fashion
Camera Phone Predator Alert Act
!
To require mobile phones containing digital cameras to make a sound when a photograph is taken.
!
https://www.govtrack.us/congress/bills/111/hr414/text
The Magic Two-Second Rule!
If you can’t get to a tool within two seconds,
your use of it goes down exponentially.
!
Thad Starner!
http://www.wired.com/2013/12/wearable-computers/2/
1. Big sensory filters
2. Cognitive distraction issues
3. Data complexity issues
"Help people do
what they already
want to do"
BJ Fogg
www.behaviormodel.org
Simplicity !
“[…] To increase a user’s ability, designers of
persuasive experiences must make the behavior
easier to do. […] persuasive design relies heavily on
the power of simplicity.”
!
BJ Fogg!
http://bjfogg.com/fbm_files/page4_1.pdf
Social Deviance !
[…] social deviance is going against the norm,
breaking the rules of society. If a target behavior
requires me to be socially deviant, then that behavior
is no longer simple.
!
BJ Fogg!
http://bjfogg.com/fbm_files/page4_1.pdf
“Wearables are in the
Homebrew Computer Club era
and it will probably take 4 years
for the kinds of Microsofts and
Apples to rise in this segment.”!
!
Aza Raskin
VP Innovation @ Jawbone
@gchicco	

gian@taikenlab.com
Thanks!

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Wearables, Behaviours, Usability & Fashion - Heads Up London

  • 2.
  • 3.
  • 4.
  • 5. Camera Phone Predator Alert Act ! To require mobile phones containing digital cameras to make a sound when a photograph is taken. ! https://www.govtrack.us/congress/bills/111/hr414/text
  • 6. The Magic Two-Second Rule! If you can’t get to a tool within two seconds, your use of it goes down exponentially. ! Thad Starner! http://www.wired.com/2013/12/wearable-computers/2/
  • 7. 1. Big sensory filters 2. Cognitive distraction issues 3. Data complexity issues
  • 8. "Help people do what they already want to do" BJ Fogg
  • 10. Simplicity ! “[…] To increase a user’s ability, designers of persuasive experiences must make the behavior easier to do. […] persuasive design relies heavily on the power of simplicity.” ! BJ Fogg! http://bjfogg.com/fbm_files/page4_1.pdf
  • 11. Social Deviance ! […] social deviance is going against the norm, breaking the rules of society. If a target behavior requires me to be socially deviant, then that behavior is no longer simple. ! BJ Fogg! http://bjfogg.com/fbm_files/page4_1.pdf
  • 12.
  • 13. “Wearables are in the Homebrew Computer Club era and it will probably take 4 years for the kinds of Microsofts and Apples to rise in this segment.”! ! Aza Raskin VP Innovation @ Jawbone