Playing For Dollars The Growing Of A Video Game Industry
Playing for Dollars:
The Growing of a
Video Game Industry
Mike Worth, Moderator
Founder, Game Music, Inc.
Game Programmer and Designer Megatouch Games
Professor, Department of Computer Science,
Playing for Dollars:
Growing a Video Game Industry Cluster
Presented by Mike Worth
Co-Founder, VGI Philadelphia
What are Videogames?
Interactive entertainment powered by a combination of
hardware and software
Virtual Worlds/MMO's (WoW, 2nd Life)
makes $1 billion per quarter
Website-based games (Chill, Nickelodeon)
Social Games (Club Penguin)
bought Club Penguin - $350 million
Mobile Games (iPhone, cell phones)
Fieldrunners – 1.6 million sales, 3$/unit
Handheld Consoles (Dsi, PSP)
Console Games (Wii, Xbox 360, PS3)
Why Are Videogames So Great?
41 billion dollars revenue in 2008
Double Digit Growth of VG Industry
Film, TV, Music Declined in Revenue
250k Employees worldwide
Integral in Social and Ethical Improvment
College and Graduate Degrees
What a Video Game Professional
If you have a bachelor's degree, and are a/an...
Producer: $81,000 per year
Programmer: $79,000 per year
Composer/Sound Designer: $71,000 per year
Game Artist: $66,000 per year
Game Designer: $64,000 per year
Tester/“QA“: $43,000 per year
Average Salary: $70,000 per year
Who Plays Videogames?
Average age of gamers is 35
#1 Demographic: Males, 18-25
#2 Demographic: Females, 30-55
43% of gamers are women
25% of gamers are over 50
68% of households play video games
84% of video games are rated
E for Everyone
E10+ for 10 and older
T for Teen
Why should a City Develop This
250K employed worldwide
Ubisoft in Toronto, 800 employees, invests $500 million
Industry establishes itself in the community
Employment for expanding technology degrees
Fore-front of technology
Project NATAL, Drexel's Lazybrains
Community of diverse and educated
Why is it the right time to build
this in a city?
Golden Age of Entertainment Software
Steady, double digit growth through 2009
Entertainment that is:
Large underserved markets
Emerging mid-level, mid-price markets
Variety of distribution channels
Variety of revenue models
How do you create an industry?
Investors and VC's
The reasonable man adapts himself to the
world; the unreasonable one persists in
trying to adapt the world to himself.
Therefore all progress depends on the
George Bernard Shaw
How are we going to do it?
Market Region to the Game Industry
Provide Financial Assistance to Start-Ups
Attract Existing Companies to the Region
Educate and Inform the Community
Establish Game Incubator Program
Connect Business Owners to Capital
Provide Legislative and Organizational Support
And now... time for questions!
Please complete the survey being
distributed by the volunteers.
Surveys may be returned to the
volunteers or at the Registration
Desk in Ballroom A.