P1.1. USER-Feedback in Large-scale AR4D: the GRisP example in Ghana & AfricaRice
PRESENTATION OF THE YEAR Paul Red SmithUSER-Feedback in Large-scaleAR4D: The GRisP example in Ghana &AfricaRice Wilson Dogbe CSIR-SARI, Ghana
PRESENTATION OF THE YEAR Paul Red SmithOutline Background to the study Rational and objectives of study Methodology Key Findings Conclusion
PRESENTATION OF THE YEAR Paul Red SmithFeedback challenges in agric. research & development Technology or Knowledge Client Agricultural Research Potential User• Donors organization • Farmers Programmes• Governments • Extension • NGOs • Processors • Etc.
PRESENTATION OF THE YEAR Paul Red SmithAR4D, GRiSP and user feedback 1. Reframing agricultural research as AR4D 2. Use of the extensive literature & experience around new product development (NPD) in industry 3. Users and user feedback must be centre stage
PRESENTATION OF THE YEAR Paul Red SmithThe study….. Pilot study commissioned by the Global Forum on Agricultural Research (GFAR). Implemented by Agricultural Learning and Impact Network (ALINe) and the Institute of Development Studies (IDS), Brighton, UK. Financial support from the European Initiative for Agricultural Research for Development’s (EIARD) Food Security Thematic Programme (FSTP). Collaboration: AfricaRice and CSIR-Ghana.
PRESENTATION OF THE YEAR Paul Red SmithObjectives…… Use the case of GRiSP and rice research and development in Ghana to: Develop a framework for conceptualising and analysing user feedback loops. Demonstrate how existing user feedback loops can be identified and analysed Identify opportunities for enhancing user feedback Develop a plan to test the value of alternative mechanisms for enhanced user feedback
PRESENTATION OF THE YEAR Paul Red SmithThe basic argument……. That the framing of GRiSP in terms of products and product lines is a radical (but welcome) move. Renewed focus on user feedback and feedback loops New light on the notion of AR4D AR4 [‘agricultural’, ‘rural’, social’, ‘economic’, ‘human’, sustainable’?]D?
PRESENTATION OF THE YEAR Paul Red SmithFeedback and Feedback loops Feedback loop Use of a structured, systematic mechanism that allows users (potential or actual) to provide data about one or more aspects of a proposed, emergent or existing product (or service), with that data being transformed into feedback through analysis, and used to inform a product development process.
PRESENTATION OF THE YEARPaul Red Smith7 element model of a complete feedback loop Info from Info in what whom? form? Info analyse Info about how? what? Analyse toPurpose of whom? feedback Analysis used how?
PRESENTATION OF THE YEAR Paul Red SmithUser feedback loops in Ghana’s rice AR4D Rice researchers in Ghana identified 24 examples of feedback, using 18 mechanisms: 1. Mother & Baby Trial 8. Test Marketing 2. Participatory Learning Action 9. Sensory Test Research (PLAR) 10. Project Advisory Committee 3. Participatory M&E 11. On-Farm Experiment 4. Participatory Varietal Selection 12. Training (PVS) 13. Review Process 5. Farmer Visits to Test-Field / 14. Farmer Interviews Farmer Test-Field Visits 15. On-farm Demonstration 6. Value Chain Survey 16. Farmer Field Days 7. Field Visits / Farm Survey / 17. Workshop / Planning session Farmer Field Observations 18. Famer Field School
PRESENTATION OF THE YEAR Paul Red SmithInitial analysis of examples Five key points emerged For a number of the examples a case can be made that all seven elements are in place -- these examples appear to meet the criteria set out for a functional feedback loop. It appears that the two elements – “From Whom?” and “To Whom?” – are strong in almost all examples. In the majority of the examples the “For what purpose?” element seemed to be weak In the majority of the examples the “How analysed?” element seemed to be weak
PRESENTATION OF THE YEAR Paul Red Smith Conclusion…….By using the language of product lines and products, GRiSP cracked open a doorthat has the potential to radically change publicly-funded AR4D.However, to date this door has not been fully opened because 1. GRiSP is still a relatively new initiative and is not well known among rice sector actors in Ghana 2. The potential implications of the GRiSP approach are not yet fully appreciated 3. The products and product lines have been specified at too high a level (and the clarity achieved by re-specifying these would go a long way to making this approach more meaningful to GRiSP partners).
PRESENTATION OF THE YEAR Paul Red SmithConclusion…… There is a clear opportunity to work with rice AR4D actors in Ghana and AfricaRice to test whether the seven-element user feedback framework developed through this study can be used to make researchers feedback activities more explicit, planned, systematic and thus useful.
PRESENTATION OF THE YEAR Paul Red SmithNext steps…… Specifically; Identifying a group of rice researchers who are committed to exploring the issue of user feedback in more detail. Working with the members of this group to identify a range of different issues in their research where high quality user feedback is required.
PRESENTATION OF THE YEAR Paul Red SmithNext steps…… Specifically; Working through the elements of the feedback framework and specifying, designing and planning each element in detail. Implementing these feedback loops and carefully analysing what actually happens in relation to each element Making explicit if, how and how well the feedback / feedback loop contributed to the on-going research.
PRESENTATION OF THE YEAR Paul Red SmithFor more information see: Sumberg, J., Heirman, J. and Raboanarielina, C. 2012. Strengthening User Feedback within Large-Scale AR4D. Final Report submitted by IDS to GFAR.