Fashion photography


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Fashion photography

  1. 1. Fashion Photograp hy Zo Wiley
  2. 2. About Fashion Photography Fashion photography has been around since the early years of photography. It is a genre of photography that displays clothing and fashion items. It is used for advertisements or fashion magazines. A few popular fashion magazines are ‘Vogue’, ‘Vanity Fair’ and ‘Elle’. Fashion photography has developed over time, it has got its own themes within fashion. The first fashion photography book was published in 1856 by ‘Adolphe Braun’, it contained 288 photographs of Virginia Oldoini, Countess di Castiglione, a Tuscan noblewoman at the court Napoleon lll. She was photographed in her official court garb, this made her the first fashion model. The Countess in a photo by Pierre-Louise Pierson
  3. 3. Helmut Newton Helmut Newton was born in 1920, 31st October and died January 23rd in 2004. He was a GermanAustralian fashion photographer. Helmut Newton began his photography career in 1946 when he set up his own studio in Melbourne, here he worked on fashion and theatre photography. In 1956 Helmut Newton did work for the vogue magazine.
  4. 4. Helmut Newton… This photo is in black and white and represents fashion. It shows a model wearing a dress and hat, the contrast almost makes the outfit and hat that the model is wearing look like a silhouette. The shape of her body creates an unusual shaped shadow, this is making shapes within the photo making it more appealing for fashion photography. This photo is in black and white, I think there is more black then there is white, this makes the dark outfits that the models are wearing stand out more over the white gap that is in the middle and bottom right of the photo. Both the models have some of their leg showing making triangular shapes in the photo. The contrast in this photograph makes the detail in the dress stand out, this is good as it is fashion photography. The darkest part on the photo is the models hair which is interesting as it contrasts with the dress and the background.
  5. 5. David Bailey David Bailey was born on January 2nd 1938 in London. He is regarded as one of the best ever photographers in the world. He is an English photographer. He started off as a photographic assistant and soon became a photographer at a place called ‘John Cole’s studio five’. This soon lead onto him becoming a fashion photographer for British ’Vogue’ magazine in 1960.
  6. 6. David Bailey… I like this photo as it is very plain and simple but it is still very interesting. The shape that the woman’s body is making is very unusual which makes it fascinating. I also like how her face features are sharp and detailed. This fashion photography is in black and white and I think this works well, it shows the contrast in the clothes as they are sharp black and white colours. The mans clothing is one block colour whereas the woman's is stripy. I think this photograph is simple but affective. This photo is very creative as the light reflected in the puddles make a strip of light going through the middle which then joins on into the light of the background. There is then the model standing in the middle which makes her stand out and she is the main focus of the image although there is so much going on in the background
  7. 7. Edward Steichen Edward Jean Steichen was born on March 27, 1879 and died in March 25, 1973. he was a fashion photographer and painter. In 1904, Steichen began experimenting with color photography. In 1905, Alfred Stieglitz and Steichen created the Little Galleries of the PhotoSecession, which eventually became known as 291 after its address. After the war, Steichen served as the Director of Photography at New York's Museum of Modern Art until 1962
  8. 8. Edward Steichen… I think the photo has a grey scale to it, the darkest bit which is not even black is the bottom of the flowing fashion dress and the belt around the models waist. I think this works well with not a real great contrast, it makes the photograph flow in representation of the dress. In this photo the model is making a shadow on the wall, he has a hat and stick which fit in with fashion for that era, the photo is in black and white and the darkest areas are the models outfit, in a way the photographer has made the model look like a silhouette. This photograph shows contrast between black and white as the two models are the opposite colours, then the model in the white is on a black background whereas the ones in black is in front of a white background showing the difference and making the two stand out.
  9. 9. Mario Testino Mario Testino was born on October 30, 1954 and he is a Peruvian fashion photographer. He has worked and took pictures that have been published in magazines such as Vogue and Vanity Fair. Diana, Princess of Wales, chose Mario Testino for her Vanity Fair photoshoot in 1997, this was the highpoint that lifted off his career. Testino has carried on being employed by the British royal family ever since.
  10. 10. Mario Testino… This photo is mainly quite dark in contrast with the fur clothing items on the two models which make wing shapes, you can see there is a lot going on within the background but that is not the main focus as the whiter parts are being drawn out more. The contrast within the models faces make the structures of their faces strong and sharp. All the colours used in the photo are quite light and pale, and the to contrast with this the model is wearing a dark black jacket. She then has a small shadow going down the side of her body making her stand out from the background which is a pale blue/green wall. This is a very plain and simple photograph, but although it is in black and white you can see the lighter and darker areas because one side of the models face is in shadow whereas the other half is brighter because of the light shining on it. The one side of the models face is the lightest part of the photo and her facial features are quite dark and sharp so they stand out more, her hair then just flows around her face.
  11. 11. Norman Parkinson Norman Parkinson was born on 21 April 1913 and died on 15 February in 1990. He was a celebrated English portrait and fashion photographer. His career began in 1931 when he became an apprentice to the court photographers, Speaight and Sons Ltd. In 1934, with Norman Kibblewhite he opened his own studio. From 1945 to 1960 he was employed as a portrait and fashion photographer for Vogue.
  12. 12. Norman Parkinson… This photograph is full of different shape, the stairs are like a line of triangles and the contrast of the background between the models is a big difference as the whole background is white whereas a rectangular shape is full of different shades of grey and black. The models in this image are all standing in different positions strapped together making more shapes and drawing your attention to them. It is also clever how it almost looks like the stairs are floating because of the contrast. This black and white photograph is full of triangle shapes, the model dress, the neckline of the dress, the arms, the legs and also the direction of the alley that the model is standing in goes straight down into a triangle. The direction that the walls go in make the model stand out more as she is right in the middle of the closing of the walls. This photo has contrast between the model and tree over the faded out grey background. This makes the model stand out with her black jacket, hat and umbrella and also the tree on the side. This photo almost looks like it is layered up, the background first, the tree and then the model. Although there is a detailed building in the background you automatically look at the models outfit which is good as the whole photo is to promote fashion.
  13. 13. Richard Avedon Richard Avedon was born on May 15th, 1923 and passed away in October 1, 2004. He was an American fashion and portrait photographer. Richard Avedon’s photography career began in 1944 when he started working as an advertising photographer for a department store. Alexey Brodovitch, the art director for the fashion magazine ‘Harper’s Bazaar’ promoted Avedon’s career at Harper’s. at first his work appeared in ‘junior bazaar’ but a year later it was in ‘Bazaar’ itself. By 1946 Richard Avedon had set up his own studio and was providing photographs for ‘Vogue’ and ‘Life’. Avedon showed models full of emotion, laughing, smiling and sometimes in outdoors settings, instead of having an emotionless model in a studio.
  14. 14. Richard Avedon… I really like this black and white photograph, it was taken by Richard Avedon in August 1955. Fashion is portrayed through this image as it shows a model wearing and representing a fashionable evening dress by ‘Dior’. The models dress is pre black which contrasts with the white part in the middle which hangs down to the floor, her outfit contrasts with the grey of the elephants and the rest of the background which is also grey. The contrast makes the outfit stand out more as it is darker on a lighter background. This is good because the aim is to promote the clothes as it is fashion photography. This black and white photography was taken in August, 1949 in a Paris studio by Richard Avedon. The model in this photo is Dorian Leigh, she is doing this shot for fashion photography. The face that she is pulling is not the usual face that you would see a model pulling, it is more humorous with her tongue sticking out. Also the model has what appears to be rabbit ears on her head. She has a pearl necklace and pearl earrings in and what looks like a black blazer to represent fashion. The medium that was used to create this photograph was black and white photography. This portrait photograph was taken of Marilyn Monroe in Richard Avedon’s studio in May 1957. It is a simple portrait photograph that represents fashion and beauty in the plainest of forms. This photograph is seen to be very influential as the model is a well known model named Marilyn Monroe. For the era that this photo was taken, the models hair appears very attractive and fashionable, linking in with the theme of fashion photography
  15. 15. Steven Meisel Steve Meisel was born in 1954, he is a successful American photographer who worked for the US and Italian Vogue. For two decades Steven Meisel photographed all the covers for both magazines. Steven Meisel has also shot photos for cover albums for artists such as, Madonna and Mariah Carey
  16. 16. Steven Meisel… In this photo the colours are quite dull apart from the models fluffy skirt which stands out over the brown based background. There are a lot of shapes and details involved within the photo but the main focus is the unusual position of the model sitting on the chair in the middle of the room. The model in this black and white photograph is standing in a very unusual position making her body a different shape, also the clothes that she is wearing tighten up and then stick out making her body look ever more strangely positioned. The contrast between the models face and the darkness of the clothing is a big difference making different sections stand out more. This photograph has a plain white background making the models the main focus of the image as they are darker, also because of the white background it creates shadows from the models behind them. The shadows make triangular shapes that make the picture strong and sharp with the corners of them.