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Music industry market research

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Music industry market research

  1. 1. Music industry market research I gave a mix of 20 people a questionnaire to fill out with various questions about music magazines and their preferences of music. The purpose of the questionnaire is to isolate the target audiences needs for a music magazine and to define what customers would want from a magazine. Gender Female Male Firstly, I distributed 20 questionnaires. I managed to get an even distribution of gender by giving 10 of them to females and 10 to males.98765 Female4 Male3210 Indie Hip-hop/R&B Rock Pop
  2. 2. This bar chart shows that the majority of people I surveyed listen to mainly rock music. Justover half of these people were males. The only genres of music mentioned were pop, indie and hip-hop/r&b showing that these are the most popular genres. The genre that most females said theylistened to was pop; therefore I think that if I create a pop magazine then it would be a good idea totarget mainly a female audience and males preferred mainly rock. Age201816141210 Age 8 6 4 2 0 15 or under 16-20 21-30 31-40 40+The main ages that I surveyed were between 16-20 however there were 2 people 40+. This is quitean uneven distribution and it would have been better to survey a wider variety of ages. However,this is good research if I wanted to make a magazine specifically targeted at 16-20 year olds if Iignored the 40+.141210 8 6 4 Series 1 2 0
  3. 3. On the questionnaire I asked people what they like to see in magazines. The top interests werephotographs and interviews so I would make these a main component to any magazine.When I asked what ‘other’ things people were interested in new bands,free stuff, embarrassingstories, reviews, free posters and news were all suggested.

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