Social Media in Action<br />Presenters:<br />Steve Kruskamp, Jr <br />facebook:  stevekruskamp<br />twitter:  @stevekruska...
Site was Brochureware<br />http://web.archive.org/web/*/1stmarinerbank.com<br />Blog<br />2 years worth of internal sellin...
Timeline<br />Facebook<br />http://www.facebook.com/group.php?gid=8757463715&ref=ts<br />http://www.facebook.com/1stMarine...
Timeline<br />Blog conversion<br />WordPress - http://blog.1stmarinerbank.com/<br />Started to use cross-pollination or co...
Social Media in Action<br />Product Research - http://mashable.com/2009/09/11/banks-social-media/<br />Customer Service – ...
Converted several customer inquiries via Twitter and Facebook into Business and Personal Accounts<br />Cross-pollination o...
FourSquare - http://foursquare.com/<br />Building an internal community<br />Future Plans<br />
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1st Mariner Bank Social Media In Action

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Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.

Published in: Technology, Design

1st Mariner Bank Social Media In Action

  1. 1. Social Media in Action<br />Presenters:<br />Steve Kruskamp, Jr <br />facebook: stevekruskamp<br />twitter: @stevekruskamp<br />Kevin Lynch<br />facebook: kevinplynch<br />Twitter: @kplynch<br />
  2. 2. Site was Brochureware<br />http://web.archive.org/web/*/1stmarinerbank.com<br />Blog<br />2 years worth of internal selling<br />Management concern on “opening up the brand” and “flaming” <br />Conversion to New CMS <br />DNN – blogging module<br />
  3. 3. Timeline<br />Facebook<br />http://www.facebook.com/group.php?gid=8757463715&ref=ts<br />http://www.facebook.com/1stMarinerBank?ref=ts<br />Twitter<br />1stMarinerBank – January 23rd, 09<br />1stMarinerBank – http://twitter.com/1stmarinerbank<br />http://myfirsttweet.com/1st/1stmarinerbank<br />Steve - http://myfirsttweet.com/1st/stevekruskamp<br />Kevin - http://myfirsttweet.com/1st/kplynch<br />CustServ - http://twitter.com/fmbcustserv<br />
  4. 4. Timeline<br />Blog conversion<br />WordPress - http://blog.1stmarinerbank.com/<br />Started to use cross-pollination or content leveraging <br />Newsletter<br />2007 - http://click.bsftransmit1.com/Preview.aspx?EmailId=5&AccountID=691&ViewMode=HTML<br />2008 - http://click.bsftransmit1.com/Preview.aspx?EmailId=41&AccountID=691&ViewMode=HTML<br />2009 - http://click.bsftransmit1.com/Preview.aspx?EmailId=96&AccountID=691&ViewMode=HTML<br />LinkedIn - http://www.linkedin.com/companies/21616?goback=.cps_1264016906327_1<br />Flickr - http://www.flickr.com/photos/1stmarinerbank<br />
  5. 5. Social Media in Action<br />Product Research - http://mashable.com/2009/09/11/banks-social-media/<br />Customer Service – <br />http://technosailor.com/2009/07/10/first-mariner-bank-a-new-shining-star-in-social-media-pr/<br />http://twitter.com/technosailor/status/4873058114<br />http://twitter.com/pumpkin709/status/3394124369<br />http://twitter.com/Bofu2U/status/1719416852<br />Vendor Communication – <br />http://bankingonsocialmedia.blogspot.com/2010/01/snow-in-baltimore-this-weekend.html<br />First Geezeo Communication - http://twitter.com/Geezeo/status/4456839846<br />http://bankingonsocialmedia.blogspot.com/2010/01/friendly-wager-with-geezeo.html<br />http://twitter.com/ElenaH13/status/4471740262<br />
  6. 6. Converted several customer inquiries via Twitter and Facebook into Business and Personal Accounts<br />Cross-pollination of Industry Recognition - http://twitter.com/1stMarinerBank/status/7521930990<br />Industry “Twitter Town Halls” - http://twitter.com/stessacohen/status/4739957209 (#DITownHall)<br />Media Questions - http://twitter.com/hanahcho/status/6021019270<br />Social Media in Action<br />
  7. 7. FourSquare - http://foursquare.com/<br />Building an internal community<br />Future Plans<br />

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