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2012 Premium Business Travelers: What Do They Want? (Select Pages)

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The 2012 Premium Business Travelers report details who premium air passengers are and reveals what motivates them in making their decisions. This webinar not only addresses cabin selection, but also uncovers other factors, such as policy restrictions, meals and amenities, that influence purchase behavior.

The full report is available for purchase for non-members and at no cost for GBTA members. To learn more about the Global Business Travel Association please visit www.gbta.org.

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2012 Premium Business Travelers: What Do They Want? (Select Pages)

  1. 1. 1 © 2012 GBTA Foundation. All rights reserved. 1 2012 International Premium Air Travelers: What Do They Want? GBTA Foundation 123 N. Pitt Street Alexandria, VA © 2012 GBTA Foundation. All rights reserved. Sponsored By:
  2. 2. 30 © 2012 GBTA Foundation. All rights reserved. Premium Traveler Job Title Managers and supervisors are the most prolific job titles overall among travelers (41%), followed by staff positions (including coordinator or assistant) (28%), director (17%), and vice president or higher (15%). • Notably, Asian (54%) and Eastern European (53%) travelers are most likely to hold manager/supervisor titles. • Asian travelers are least likely (11%) to be in a staff position. • Eastern European travelers are least apt (14%) to have a title of director or higher. 15% 17% 41% 28% 16% C 19%C 38% 27% E 7% 7% 53%BD 33% E 13% C 18% C 36% 33% BE 20% CD 16% C 54%BD 11% Vice President or higher Director Manager / Supervisor Staff / Coordinator/ Assistant Total (n=1,700), A Latin America (n=710) B Eastern Europe (n=201) C Middle East (n=590) D Asia (n=199) E C Q672. Which of the following most closely describes your job title? Premium Traveler Job Title by Region
  3. 3. 61 © 2012 GBTA Foundation. All rights reserved. Importance of Reasons for Choosing a Premium Class of Service (cont.) Q420. On a scale of 1 (not at all important) to 5 (extremely important), how important are each of the following reasons for choosing a premium class of service? . Importance of Reasons for Choosing a Premium Class of Service: TOP TWO BOX Total (n= 1.710- 1,726) A Latin America (n=716- 734) B Eastern Europe (n=205- 207) C Middle East (n=585- 593) D Asia (n=196- 198) E Freq. First and Business Class Travelers* (n=866- 874) F Infreq. First and Business Class Travelers** (n=841- 852) G More comfortable seats 85% 88%CE 78% 85%C 82% 86% 84% Lie flat seats 77% 82%CD 61% 77%C 76%C 79% 75% In-flight service 76% 76% 76% 74% 85%BCD 80%G 73% Expedited security check-in 70% 72%D 71% 65% 79%D 73%G 68% Better meal choices 66% 66%D 69%D 61% 79%BCD 71%G 61% Pre-flight airport lounge 60% 57% 54% 61% 72%BCD 65%G 54% Premium in-flight entertainment 56% 55%C 46% 54%C 75%BCD 60%G 52% *Sit in first and/or business class at least 50% of time **Sit in first and/or business class less than 50% of time

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