Social Media Recruiting
Recruitment since the dawn of humanity…
The human need to share experiences…
Why      Social Media?              Leslie Bradshaw | Ag Comm | July 22, 2010                                           Pr...
1,500,000+BUSINESSES HAVE A FACEBOOK FAN PAGE20,000,000+PEOPLE JOIN A FAN PAGE EVERY DAY
1,500,000+BUSINESSES HAVE A FACEBOOK FAN PAGE20,000,000+PEOPLE JOIN A FAN PAGE EVERY DAY
ORGANIZATIONS95% Of organizations use Linkedin to    find and attract employees
Social network as a conversation between                humans
once Upon A Time… The need to connect, collaborate, express, learn or                     shortly…          The need to sh...
(Very) Low barriers of entry
Spreadability vs. Reach
One to Many Messa  ge              Passive
One Many to Many      Messa       ge                   Active
One Many to Many
“To find something comparable, you have to go back 500years to the printing press, the birth of mass media…Technology is s...
once Upon This Time…
Pictures:           hadmore than 4Bn picturesuploaded in last 5 years.                                                 Blo...
once Upon This Time…           We still Share our stories…
Although sometimes it seems that   networking is childs play ...
Social networking is not a child play…
Technology as a major recruiting university        graduates by employersSource: National Association of Colleges and Empl...
Searching & Recruiting on social networks is a  continuous process with basic principles
1   The recruiter has to build trust & rapport    relationships with the network members
2   To become an active member in the social    community                          Manage a complete &                    ...
3   Manage a personal relationships with members                             Add links for open positions                 ...
4   Update information on all channels
888 GroupsLinkedIn                Facebook
5Branding the organization and creating value
Branding the organization and creating value
Branding the organization and creating value
Branding the organization and creating value
Branding the organization and creating value
Branding the organization and creating value
Social Networks Recruiting By Dr Gil Bozer
Social Networks Recruiting By Dr Gil Bozer
Social Networks Recruiting By Dr Gil Bozer
Social Networks Recruiting By Dr Gil Bozer
Social Networks Recruiting By Dr Gil Bozer
Social Networks Recruiting By Dr Gil Bozer
Social Networks Recruiting By Dr Gil Bozer
Social Networks Recruiting By Dr Gil Bozer
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Social Networks Recruiting By Dr Gil Bozer

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Candidates & Organizations are invited to connect, collaborate, share and work taking advantage of the social media platform. I use this presentation in my HRM courses. Enjoy & Share! Gil

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Social Networks Recruiting By Dr Gil Bozer

  1. 1. Social Media Recruiting
  2. 2. Recruitment since the dawn of humanity…
  3. 3. The human need to share experiences…
  4. 4. Why Social Media? Leslie Bradshaw | Ag Comm | July 22, 2010 President & Co-Founder | JESS3 Principal & Partner | Bradshaw Vineyards Tweet This: @LeslieBradshaw | @JESS3 | @BradshawPinot
  5. 5. 1,500,000+BUSINESSES HAVE A FACEBOOK FAN PAGE20,000,000+PEOPLE JOIN A FAN PAGE EVERY DAY
  6. 6. 1,500,000+BUSINESSES HAVE A FACEBOOK FAN PAGE20,000,000+PEOPLE JOIN A FAN PAGE EVERY DAY
  7. 7. ORGANIZATIONS95% Of organizations use Linkedin to find and attract employees
  8. 8. Social network as a conversation between humans
  9. 9. once Upon A Time… The need to connect, collaborate, express, learn or shortly… The need to share stories
  10. 10. (Very) Low barriers of entry
  11. 11. Spreadability vs. Reach
  12. 12. One to Many Messa ge Passive
  13. 13. One Many to Many Messa ge Active
  14. 14. One Many to Many
  15. 15. “To find something comparable, you have to go back 500years to the printing press, the birth of mass media…Technology is shifting power away from editors, thepublishers, the establishment, the media elite. Now it’sthe people who are taking control”Rupert Murdoch, quoted in Wired July 2006We became the media…
  16. 16. once Upon This Time…
  17. 17. Pictures: hadmore than 4Bn picturesuploaded in last 5 years. Blogs : 126,861,574 as tracked byWiki’s: Wikipedia blogpulse andhas 19,611,501 42,234 new blogsarticles written by started in last 2411,821,926 people hours.across the world. 25times more than Micro blogging:Encyclopedia Britannica. with 27.3 million tweets a day, Twitter is the biggest micro-Documents: blog platformthe biggest businessmedia site for sharingpresentations, eMail: 90 trilliondocuments and pdfs emails werereceiving 25 million sent on thevisitors monthly. Internet in 2009.Video: is dominated by Social Networks: which has With over 28,800 400,000,000 activehours of footage users onadded daily Niche Networks: with 60 spending 5with a billion million CV’s from 200 countries has changed & a halfvideos served a day the way brands search for talent. hours every month.
  18. 18. once Upon This Time… We still Share our stories…
  19. 19. Although sometimes it seems that networking is childs play ...
  20. 20. Social networking is not a child play…
  21. 21. Technology as a major recruiting university graduates by employersSource: National Association of Colleges and Employers Research: Job Outlook 2012
  22. 22. Searching & Recruiting on social networks is a continuous process with basic principles
  23. 23. 1 The recruiter has to build trust & rapport relationships with the network members
  24. 24. 2 To become an active member in the social community Manage a complete & updated profile Send private messages to community members Contribute to community discussions
  25. 25. 3 Manage a personal relationships with members Add links for open positions for the group members
  26. 26. 4 Update information on all channels
  27. 27. 888 GroupsLinkedIn Facebook
  28. 28. 5Branding the organization and creating value
  29. 29. Branding the organization and creating value
  30. 30. Branding the organization and creating value
  31. 31. Branding the organization and creating value
  32. 32. Branding the organization and creating value
  33. 33. Branding the organization and creating value

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