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Sustainability for asociations

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Keynote pressie on the business case for associations to adopt sustainability into their overall strategy. Identifies risks, opportunities and best practice. Given in Seoul Oct 2011

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Sustainability for asociations

  1. 1. Sustainabilitythe building block of successfulassociations Guy Bigwood MCI Group Sustainability Director Oct 11
  2. 2. Todays expedition SUSTAINABILI TY CASE STUDIES HOW/WHAT TO IMPLEMENT RISKS & OPPORTUNITIES BUSINESS CASE BUSINESS OF SUSTAINABILITY
  3. 3. What is the business of sustainability? 3
  4. 4. Business of Sustainability Employees Community Culture Integrated Balanced Strategic ApproachGrowth, Jobs, Products Services Eco-efficiencies Eco-effectiveness
  5. 5. Sustainable Value Creation Human Capital Social Capital Integrated Balanced Strategic Approach Natural Capital Financial Capital
  6. 6. Business of Sustainability PEOPLEPLANET PROFIT
  7. 7. “Sustainability is one of the defining issuesof our time..”Why?
  8. 8. 9 billion in 2050 7 billion in 2011 The world 5 billion in 1987 population 3 billion in 1960 is increasing 2 billion in 1930 1 billion in 1800 250 million in 1 5 million10 000 bef. JC 5 000 bef. JC 0 1000 2050
  9. 9. Finite Materials Cadmium Tungsten Tellerium Tantalum Will be very scarce by 2015 – extremly scarce by 2030
  10. 10. What happens when supply drops and demand increases?
  11. 11. 287chemical substances in a new born babies blood
  12. 12. 50% of cancerdeathsCan be attributed toDiet, lifestyleand theenvironment Sources: United Nations WHO
  13. 13. Living beyond the limits of earth´s system Sustainable Supply A Sustainable Future Current Sustainable Demand Reality Source:The Natural Step
  14. 14. The Business CA$€for sustainability is about risks and opportunities
  15. 15. Reduce RISKS! MAXIMIZE OPPORTUNITIES ACCELERATE25-oct.-11 INNOVATION 21
  16. 16. Reduce PhysicalRISKS! Regulatory Reputation
  17. 17. Over 32 governments havesustainability reportinginitiativesMandatory already in Spain,Norway, Denmark and UK. Source: GRI Carrots and Sticks Report
  18. 18. STOCK MARKET INITIATIVESCarbon Disclosure Project (CDP)evaluates performance of businesses on behalf of 551 institutionalinvestors representing over$71 Trillion in investment capital
  19. 19. ReputationIf MCI were NO longer engaged in CSR, would youre-consider working with MCI? 75 % Said yes… Source: MCI Questionaire to key clients
  20. 20. MAXIMISEOPPORTUNITIES! PROFITABILITY GROWTH MEMBER VALUE
  21. 21. ParadigmSHIFTin how business runs and works
  22. 22. 28
  23. 23. CEO Drivers of sustainability Top 3 drivers of CEOs’ action on sustainability issuesBrand, trust, and reputationPotential for revenue /growth / cost reductionPersonal motivationConsumer / customer demandEmployee engagementand recruitment Survey of 766 worldwide CEOs, UN Global Compact and Accenture study, “A New Era of Sustainability,” June 2010
  24. 24. CEO´s moving beyond reputation
  25. 25. But we have not seen anything yet
  26. 26. All these companies are creatingsustainable products
  27. 27. Sustainability – Green Economy..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18%growth in 4 years)
  28. 28. Opportunity and Needfor Inspiring Leadership
  29. 29. “The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
  30. 30. The question is:will there be enough leadersin time?” Dr. Karl Henrik Robèrt, Founder The Natural Step
  31. 31. Smart associations are SEIZING this opportunity
  32. 32. What do successful associations do to buildmember value through sustainability Engage & • members and organisations to see Inspire opportunity through sustainability • stakeholder groups about sustainability Educate principles, imperatives and resources • examples of best practices and Communicate technological innovations • policies and legislation for organisations Advocate to prosper in the new economy • stakeholders by building networks, Support providing new services and tools
  33. 33. Sign the United Nations Global Compact Ten UN Global Compact principles provide a practical framework used by over 8800 companies that are committed to sustainability and responsible business practices. Environment + Human Rights + Labour Rights + Ethics www.unglobalcompact.org
  34. 34. Report using the Global Reporting Initiative World’s most used sustainability reporting framework – over 70% of global 100 Guidelines for organizations of all sizes and types, sectors and regions Specific comparable economic, social, environment performance indicators www.globalreporting.org
  35. 35. Where do you integrate sustainability ? TALENT INDUSTRY OPERATIONS ADVOCACY GOVERNANCE PRODUCTS COMMUNICATION & SERVICES EDUCATION MCI Sustainable Association Framework
  36. 36. Where do you integrate sustainability into anorganisation?Governance Talent Event & Office Operations• Develop Vision and strategy • Engage & communicate • Reduce energy & water• Define objectives and metrics sustainability strategies to consumption• Ensure accountability and employees • Increase energy efficiency and performance • Promote employee use of renewable energy• Implement & maintain good wellness, health and safety • Reduce waste management, business ethics • Promote diversity & labour resource usage & recycling• Produce a sustainability report rights • Improve technology efficiency • Ensure human rights • Use IT systems to manage sustainabilityProducts and Services Education Communication• Create and offer services to help • Develop leadership • Engage with leadership & raise members implement education awareness of business case sustainability • Implement official training • Engage with government• Provide measurement and programs bodies. Advocate change & reporting tools & advice • Create and provide guides influence legislation• Offer consulting services and reports • Share best & next practices MCI Sustainable Association Framework
  37. 37. Case Study: Advocacy Enhance Perception of SOAP Industry Improve sustainability / product stewardship - Raise awareness of SDA’s definition of sustainability for the industry - Promote product stewardship in companies throughout chain of commerce
  38. 38. Case Study: Governance and reporting
  39. 39. Case Study: OperationsSaved 600.000€through sustainabilityprogram
  40. 40. Case Study: Operations and Communication Carbon Footprinting Waste Management Benchmarking
  41. 41. Case Study Communication: ASAE
  42. 42. 8th Measure? Does sustainability fit into ASAEs 7measure of success SUSTAIN ABILITY
  43. 43. Next Steps 50
  44. 44. ASSOCIATIONS Are MULTIPLIERSOf SUSTAINABILITYThey provide access to the thousands ofSmall to MidSize Companies
  45. 45. How are you helping your members become more sustainable
  46. 46. What are you doing to reduce the risk of poorlegislation in your sector
  47. 47. How are you helping your members toinnovate and sellnew products and services
  48. 48. Reduce RISKS! MAXIMIZE OPPORTUNITIES ACCELERATE25-oct.-11 INNOVATION 55
  49. 49. Climbing the mountain of sustainability needsteamwork SUSTAINABILITY ADVOCACY PRODUCTS & SERVICES COMMUNICATION EDUCATION OPERATIONS TALENT GOVERNANCE
  50. 50. THE END almost
  51. 51. A final word“A great organisationis one that makes adistinctive impact anddelivers superiorperformance over along period of time”Jim Collins
  52. 52. For more info please visitLessConversationMoreAction.comGuy.bigwood@mci-group.com

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