Sustainability As A Business Strategy Gubi3

4,197 views

Published on

updated ppt on sustainability opportunities and risks to the meetings industry

Published in: Business, Technology
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total views
4,197
On SlideShare
0
From Embeds
0
Number of Embeds
2,796
Actions
Shares
0
Downloads
153
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Sustainability As A Business Strategy Gubi3

  1. 1. Sustainability as a business strategy in crisis times Guy Bigwood MCI Group Sustainability Director Jan 09
  2. 2. Top 99 sustainable companies outperform peers by % During the last 6months of the crisis Dow Jones Sustainability Index and GS Sustain
  3. 3. Where are we going today • Business case • Best Practice • Raising the bar
  4. 4. My name is Guy Bigwood
  5. 5. MCI Group Sustainability Director Largest integrated global event and association management company 250 Million Euros Turnover 33 Offices 800 People
  6. 6. Advisors to Manage MCI CONVENTION CENTERS Sustainability HOTEL CHAINS Services ASSOCIATIONS DESTINATIONS CERTIFICATION COMPANIES
  7. 7. I’m a director of the The premier dedicated global community for sustainability education, research, policy and standards for the meetings and event industry
  8. 8. But that’s enough about me. How are you FEELING
  9. 9. CRISIS !
  10. 10. When you see this, ? what do you see see?
  11. 11. THIS ?
  12. 12. Or ? • THIS ?
  13. 13. Or THIS?
  14. 14. I SEE Physical RISK! Regulatory Competitive Reputation
  15. 15. I ALSO SEE OPPORTUNITY!
  16. 16. To Minimize RISK! and MAXIMISE Opportunity!
  17. 17. Sustainability as a business strategy in crisis times
  18. 18. points
  19. 19. Improve performance!
  20. 20. Top 99 sustainable companies outperform peers by % During the last 6months of the crisis Dow Jones Sustainability Index and GS Sustain
  21. 21. 5-15% Price Premium for Certified Property sales and rentals Locum Destination Review
  22. 22. ... 80% of congress centers who have implemented green have saved money MCI Survey 2008
  23. 23. 9.000.000 € Avoidable costs 24
  24. 24. Increase MOTIVATION Improve PRODUCTIVITY 2008 Green Building Impact Report
  25. 25. Oracle World 2008 Highlights • 965: trees saved by reducing Program. • 500,000: plastic bottles avoided by providing water stations • $2 million saved
  26. 26. Exploit New Opportunities
  27. 27. LOHAS Lifestyles of Health and Sustainability Renewables Alternative Health Personal Development Sustainable Products Organic Food Wellness
  28. 28. LOHAS Lifestyles of Health Sustainability and $200 Billion 2005 $406 Billion 2010 $800 Billion 2012
  29. 29. 57% will pay 5-10% extra TNS Green World Dec 2008 Report
  30. 30. 80% of buyers have taken environmental results into account when organising an event 2008 IMEX 5th Annual Survey of Buyers
  31. 31. Meeting organisers who are planning or expect to plan a green meeting • 46.8% of corporates • 44.4% association and government planners.quot; Marketing Media Survey 2009
  32. 32. They are comparing and analysing destinations INFRASTRUCTURE CVB CONFERENCE CENTER HOTELS www.bestplacestomeetgreen.com
  33. 33. MINIMIZE Physical RISK! Regulatory Competitive Reputation
  34. 34. Raising standards through sustainable meetings certification
  35. 35. Quick Summary 1.Improve Performance 2. Maximise Opportunities 3. Manage Risk
  36. 36. So that’s the Theory !
  37. 37. What about a real example…
  38. 38. Less Conversation More Action
  39. 39. ACTION = Standards + Measurement + Certification
  40. 40. Certification Overview
  41. 41. Certification Overview – two types Process – Management System • • Performance - Checklist Monitoring Monitoring & Policy & Policy Control Control Continual Improvement Implemen Implemen Set KPIs Set KPIs -tation -tation Plan Plan Standards should be created and approved by standards authorities
  42. 42. Understanding Standards and Certifications 2 Types – 3 areas Performance (checklists) Management Systems (Process) Environment Social Economic
  43. 43. Understanding Standards and Certifications 2 Types – 3 areas Performance ANSI - APEX (checklists) BS8901 Management Systems (Process) Environment Social Economic
  44. 44. Understanding Standards and Certifications Sustainable Meeting Standards BS8901 APEX ANSI • • • Management System • Performance Standard • Only international standard in • Launched end 2009 use • In final design phase • Developed for Olympics in 2012 • Will be ISO in 2012 Standards are complementary Same people are on both technical teams
  45. 45. Understanding Standards and Certifications 2 Types – 3 areas Performance GreenGlobe (checklists) BS8901 Management ISO14001 Systems (Process) Environment Social Economic
  46. 46. Understanding Standards and Certifications Auditing – Variables 1. Self Certification 2. External Verification ( Audit ) 3. External Accredited Verification
  47. 47. Understanding Standards and Certifications Other – Variables 1. Benchmarking - Indexing 2. Tools 3. Support and Consulting 4. Marketing Services
  48. 48. Comparison Summary Comparison aspect ISO14001 Green Globe APEX BS8901 External Audit X X X Optional Social Responsibility criteria X X X Performance level recognition X Specific sector standards X X In Global X X development In rollout Year developed 1996 1993 2009 2007 Type Mgmt System Performance Performance Mgmt system Travel and meetings meetings Target audience Industry Meetings industry industry industry
  49. 49. WHAT ARE THE KEY CONCLUSIONS
  50. 50. Minimize RISK! Minimize OPPORTUNITY!
  51. 51. ble ina sta su ces of rvi i on ect se Sel nd ts a uc rod nly ill o p w e as cre n i www.esnep2008.com
  52. 52. Implementing Sustainability Could seriously affect your business!
  53. 53. “Those companies with business models that revolve around green practices will have the strongest opportunity of achieving a „sustainable competitive advantage.” Ernst & Young, 2008
  54. 54. THE END almost
  55. 55. “It is not the strongest of the species that survive, nor the most intelligent, but the one most adaptable to change.” - Charles Darwin
  56. 56. For more info please visit LessConversationMoreAction.com
  57. 57. MCI Offices GENEVA - ABU DHABI - AMSTERDAM - BARCELONA - BELFAST - BENGALURU - BERLIN - BRUSSELS - BUENOS AIRES - CORDOBA - DELHI - DUBAI - DUBLIN - GLASGOW - GOTHENBURG - HONG KONG - LYON - MADRID - MAR DEL PLATA - MUMBAI - PARIS - PETERSFIELD/LONDON - PRAGUE - ROME - SHANGHAI - SINGAPORE - STOCKHOLM - STUTTGART - TOKYO - VIENNA - ZURICH
  58. 58. M CI Sustainability Services
  59. 59. MCI Sustainability Services Our philosophy - We support and assist you to define, achieve and improve your sustainability vision and performance of your organisation - We want to be a trusted advisor and high value external resource for our partners Our Services - Sustainability strategy consulting - Stakeholder engagement and training - Supply chain management and procurement - Green meeting processes - Footprint measurement and IT platforms - Communication consulting and brand alignment - Certification guidance and selection - Social outreach strategy and partnerships
  60. 60. MCI Example Clients CSR and Green Meeting Consulting DMO Advisory Services - Copenhagen Climate Council - Estoril Convention Bureau Hotel and Venue Consulting - European Wind Energy Association - Stockholm World Water Week - Estoril Congress Center - UFI – Global Association of Exhibition - Clarion (First Choice) Hotel Group Industry Pro-Bono Consulting Meeting and Event Management - MPI, IAPCO, GMIC - World Business Summit on Climate - Philias (CSR Europe) Change - Autism Society of Ireland - UAE Environmental Ministry - NCH – the Children's Charity - UK Department of Environment Event Communication Consulting - Conama Environmental Congress, Madrid

×