Scandinavia Sustainable Meetings Region

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Presentation from MCI facilitated workshop to create worlds' first sustainable meetings region together with ICCA scandinavia. highlights results of first INDEX report.

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Scandinavia Sustainable Meetings Region

  1. 1. Scandinavia Sustainable Meetings Region Guy Bigwood MCI Group Sustainability Director ICCA Scandinavian Chapter: Twitter: #ICCASCAN Project Director - May 2012
  2. 2. Agenda• Case study of how to create a sustainable region or destination• Examples from Scandinavia• Applicable to any destination• Highlights leadership role of CVBICCA Scandinavian Chapter: Twitter: #ICCASCAN
  3. 3. “The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
  4. 4. The question is:will there be enough leadersin time?” Dr. Karl Henrik Robèrt, Founder The Natural Step
  5. 5. Step 1: Gothenburg, Sweden 2010 Workshop to create a shared vision of Success
  6. 6. Step 1: Gothenburg, Sweden 2010
  7. 7. CO-CREATING THE VISIONICCA Scandinavian Chapter: Twitter: #ICCASCAN
  8. 8. CO-CREATED VISION:Develop a Scandinavia sustainablemeetings region First initiative of this type in the world
  9. 9. Step 2: Reykjavik, 2011
  10. 10. Step 2: Workshop results1. Created input for development of a sustainability charter for members2. Brainstormed and prioritized actions that could be undertaken by destinations3. Generated input for the creation of a common sustainability measurement frameworkICCA Scandinavian Chapter: Twitter: #ICCASCAN
  11. 11. Step 3: Tampere, Finland 2012 Launched the Scandinavia Sustainable Meetings Accord Launched a common set of performance indicators 16 destinations provided data to benchmark sustainability performance Workshop to discuss implementationICCA Scandinavian Chapter: Twitter: #ICCASCAN
  12. 12. Accord – common commitment,shared responsibility1. Engaging our clients, partners and other interested parties in dialogue about sustainability2. Educating, sharing knowledge and recognizing best practice.3. Encouraging and supporting private-public collaboration with other destinations4. Providing resources to planners to identify responsible, sustainable and certified suppliersICCA Scandinavian Chapter: Twitter: #ICCASCAN
  13. 13. Accord – common commitment,shared responsibility1. Advocating efficient, equitable and more sustainable use of resources.2. Facilitating the increased use of environmentally friendly transport3. Calculating the CO2 footprint of a defined Scandinavian meetings industry and aiming to reduce this by 20% by 2020.4. Upholding the highest standards of honesty and fairness and thus maintaining a society with integrity and strong ethical standards.5. Giving back to the communityICCA Scandinavian Chapter: Twitter: #ICCASCAN
  14. 14. Step 3: 30 organisations signed the accord ICCA Scandinavian Chapter: Twitter: #ICCASCAN
  15. 15. UNIQUE
  16. 16. SCANDINAVIA DESTINATIONSSUSTAINABILITY INDEXHardware: Infrastructure of city- Recycling- Carbon Emissions- Public TransportSoftware: Meetings industry commitment- % certified venues/hotels- CVB sustainability communications- CVB support to help clients be sustainableICCA Scandinavian Chapter: Twitter: #ICCASCAN
  17. 17. Destination Index Benchmarking Hardware Software Total Gothenburg 21 22 43 Uppsala 25 15 40 Copenhagen 22 16 38 Stockholm 21 17 38 Oslo 20 18 38 Malmö 18 19 37 Trondheim 21 16 37 Helsinki 15 20 35 Aalborg 21 12 33 Aarhus 19 14 33 Tampere 18 14 32 Karlstad 18 13 31 Stavanger 15 15 30 Reykjavik 19 8 27 Espoo 14 11 25 Turku 18 3 21ICCA Scandinavian Chapter: Twitter: #ICCASCAN
  18. 18. Destination Index 2012 Scandinavian Destination Sustainability Index 25 GOTHENBURG 20 HELSINKI OSLO MALMÖ STOCKHOLM TRONDHEIM COPENHAGEN 15 STAVANGER TAMPERESoftware AARHUS UPPSALA KARLSTAD ESPOO AALBORG 10 REYKJAVIK 5 TURKU 0 0 5 10 15 20 25 30 Hardware ICCA Scandinavian Chapter: Twitter: #ICCASCAN
  19. 19. Climate Leaders100% cities have climate plan5.48 t/co2 average per capita emissions33% Average 2020 co2 Reduction Target49% Average Renewable Energy Mix65% average waste diversion rate for the city
  20. 20. MORE THAN GREEN: FOCUS ON ETHICAL BUSINESSAll 5 COUNTRIES WITHIN TOP 13 COUNTRIESOF THE WORLD FOR TRANSPARENCY & ANTI- CORRUPTION Average score is 9.2 http://cpi.transparency.org/cpi2011/results/
  21. 21. 64% of Congress and Exhibition Centers are eco-certified100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala
  22. 22. EQUALITY76% of CVB/DMO managers are women
  23. 23. BEWARE!IT’S EASY TO GET LAZY
  24. 24. POLICY Only 25% of CVBs have a publicly available sustainability policy
  25. 25. CVBs need to do more to help clients be more sustainableICCA Scandinavian Chapter: Twitter: #ICCASCAN
  26. 26. CollaborationReal success is driven by publicprivate partnershipsICCA Scandinavian Chapter: Twitter: #ICCASCAN
  27. 27. Case study: DenmarkUse the 2012 Danish Presidency of the EU to inspire greater collaboration, innovation and sustainable development of the meetings industry.
  28. 28. Deliverables: draft www.sustainableeventsdenmark.org
  29. 29. go:sustainGothenburg Sustainable Meetings Project ICCA Scandinavian Chapter: Twitter: #ICCASCAN 31
  30. 30. go:sustain HOW DO WE BECOME the WORLD´s LEADING SUSTAINABLE MEETINGS DESTINATION? ENGAGE GROW DEVELOP ACTIVATE COMMUNITY COMMUNITY COMMUNITY COMMUNITYICCA Scandinavian Chapter: Twitter: #ICCASCAN
  31. 31. go:sustain RESULTS SO FARICCA Scandinavian Chapter: Twitter: #ICCASCAN
  32. 32. ICCA Scandinavian Chapter: Twitter: #ICCASCAN
  33. 33. A framework for success Copenhagen Sustainable Meetings Protocol
  34. 34. 10 Recommended actions • Develop common vision Leadership • Gain commitment • Identify key issues & set common objectives Strategy • Develop a policy Stakeholder • Create destination sustainability taskforce Engagement • Listen, share, recognise Operational • Create shared training courses Integration • Offer clients tools, services and products • Measure, report, benchmark Governance • Push certification. Standards make life easierICCA Scandinavian Chapter: Twitter: #ICCASCAN
  35. 35. Lessons learned on the journey1. Collaboration improves results, reduces work and lowers cost2. Sustainability strengthens community3. Competition is a driver
  36. 36. For more info ICCA Scandinavia Chairperson - Erika.Eischer@tampere-talo.fi Project Director - Guy.bigwood@mci-group.com - LessConversationMoreAction.comImages: istockphoto + ICCA Scandinavian Chapter: Twitter: #ICCASCAN
  37. 37. Next steps - tbc• Finalize document• Add to ICCA chapter web• Launch 5th June: World Environment Day• PromoteICCA Scandinavian Chapter: Twitter: #ICCASCAN
  38. 38. Scandinavian Sustainable MeetingsAccordIn the spirit of collaboration of leadershipand in recognition of the clear andpresent benefits and returns ofsustainable business practices, we -member organizations of the ICCAScandinavian Chapter agree to worktogether to create a ScandinavianSustainable Meetings Region.We therefore commit to taking actiontogether to advance sustainablepractices within the meetings and eventsindustry by .. ICCA Scandinavian Chapter: Twitter: #ICCASCAN
  39. 39. Scandinavian Sustainable MeetingsAccord1. Publicly declaring participation in the Scandinavian Sustainable Meetings Accord and using our personal and business networks to encourage member organisations to sign this Accord.2. Engaging our clients, partners and other interested parties in dialogue about economic, environmental and social sustainability for our industry.3. Educating interested parties, sharing knowledge in sustainable business practices and recognizing ICCA members for their best practice and efforts in sustainable business.4. Encouraging and supporting private-public collaboration with other destinations to share Scandinavian best practices and solutions and, in turn, to learn from others.5. Providing resources to planners to identify responsible, sustainable and certified suppliers in our community in order to help planners create more sustainable events.6. Advocating efficient, equitable and more sustainable use of resources.7. Facilitating the increased use of environmentally friendly transport through better communication with visitors and collaboration with transport providers.8. Calculating the CO2 footprint of a defined Scandinavian meetings industry and aiming to reduce this by 20% by 2020.9. Upholding the highest standards of honesty and fairness and thus maintaining a society with integrity and strong ethical standards.10. Giving back to the community by proactively creating links between the meetings industry and social responsibility initiatives.ICCA Scandinavian Chapter: Twitter: #ICCASCAN

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