Oracle World 2007 Highlights
• 57% of all waste diverted from landfill.
• 900kg of food donated to San Francisco charity.
• 80% of exhibitors made use of online kits.
• Print materials used 10% post-consumer recycled
content paper and soy-based inks.
• Used greener shuttles for attendees and hybrid cars for
Oracle World 2008 Highlights
• 965: trees saved by reducing Program.
• 500,000: plastic bottles avoided by providing water stations
= $1.5 million. The environmental savings of this decision
translate into savings of:
– 594,000 liters of water
– 36,900 kg of carbon dioxide
– 6,750 kg of oil
– 745,000 megajoules of energy
• $135,000: saved in signage
Consumption = Resource Use +
Monetary Cost + Environmental Cost
Sustainable consumption addresses and
minimises the consequences of
consumption for people and planet, whilst
Profit, Planet, People - all or each
Measurement underpins effective
policy and enables assessment and
planning in impact reduction.
Action vs Greenwash
Written Policy + External Communications –
No Reduction Objectives + No
Measurement + No Process Evaluation
Written Policy + Dedicated Resources +
Measurement + Benchmarking +
Evaluation + Supplier Engagement
Agree a formal written policy for the
company that enjoys board level approval.
The policy must address:
Processes: Planning, purchasing,
management and data capture.
Measurement: Energy, Resource Use,
Waste, Carbon Emissions.
Evaluation, performance benchmarking.
- Clearly establish responsibility for process
at board/departmental/ individual level.
- Create reporting process and procedure
for all available indicators at corporate and
event level – e.g Energy, Travel, Waste.
- Establish process for information
communication and formal evaluation.
This includes measuring known impacts
and converting to carbon emissions using
existing international or national metrics.
Non carbon metrics may be converted to
resource/water and expressed as a total
usage per event.
Energy – Request data from venue/hotel
Travel – Track delegate emissions,
supplier and event managers travel.
Waste - Measure totals by type, recycled
content and percentage recycled.
Resource – Measure paper, food and
water use using venue and pre production
• Evaluate results, compare against
previous events and identify areas for
• Review data capture effectiveness and
supplier disclosure. Ensure supplier
disclosure is a contractual obligation.
A. Internally to staff in all departments.
B. Externally to suppliers and stakeholders.
C. Externally to clients.
BS8901 – ACTE – Event specific
GHG Protocol – International carbon
Green Globe Index?
Suppliers wont/cant give me data.
Perception that this will be expensive.
My board don’t want an official policy.
We don’t have a CSR resource.
My board just want to be carbon neutral.
Clients don’t want to know.
Low Cost (Principally Time)
Reduced impact through planning.
Supplier disclosure as a contractual item.
Review of suppliers based upon
Low Cost (Cash)
Measurement and benchmarking tools.
Sustainability is a journey, not a quick fix.
All journeys have a beginning, however
modest. Begin by making an impact based
upon behavioural change.
More action less conversation……….