How To Measure And Achieve Sustainable Events

2,481 views

Published on

Training session on how to implement measurement of sustainability criteria in events and meetings.

Published in: Business, Technology
1 Comment
3 Likes
Statistics
Notes
  • interesting presentation . Good idea to run our cars. by Move transport http://www.movetransport.com/ Car Transport, Vehicle Shipping, Auto Transport, Car Shipping, Vehicle Transport
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,481
On SlideShare
0
From Embeds
0
Number of Embeds
92
Actions
Shares
0
Downloads
172
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

How To Measure And Achieve Sustainable Events

  1. 1. CSR – How to measure And Achieve in sustainable events Hugo Kimber & Guy Bigwood Sponsored by:
  2. 2. Where are we going today • Raise awareness • Share best practice • Brainstorm together • Create an ACTION plan
  3. 3. SHOW YOU THAT IT IS NOT DIFFICULT!
  4. 4. Who are we.. How do we
  5. 5. Who are you..
  6. 6. MEASURING & ACHIEVING in sustainability
  7. 7. When you see this, ? what do you see see?
  8. 8. THIS ?
  9. 9. ? Or THIS?
  10. 10. Or THIS?
  11. 11. WE SEE Physical RISK! Regulatory Competitive Reputation
  12. 12. WE ALSO SEE OPPORTUNITY!
  13. 13. To Minimize RISK! and MAXIMISE Opportunity !
  14. 14. Action But is required
  15. 15. ..and less conversation!
  16. 16. ACTION = Awareness + Intent + Policy + Process + Measurement
  17. 17. ACTION = Written Policy + External Communications + No Reduction Objectives + No Measurement + No Process Evaluation
  18. 18. thats Greenwashing
  19. 19. ACTION = SUSTAINABILITY
  20. 20. Implementing Measurement Could seriously affect your business!
  21. 21. Reduce costs!
  22. 22. Improve performance!
  23. 23. Develop - Maintain Strengthen BRAND!
  24. 24. MEASUREMENT is a critical part of a well run business!
  25. 25. But don’t just believe our word
  26. 26. ask these guys…
  27. 27. “Those companies with business models that revolve around green practices will have the strongest opportunity of achieving a „sustainable competitive advantage.” Ernst & Young, 2008
  28. 28. OK, but show me the numbers… Question everything!
  29. 29. Top 99 sustainable companies outperform peers by % During the last 6months of the crisis Dow Jones Sustainability Index and GS Sustain
  30. 30. Alternatively you can do this?
  31. 31. Can we show you our system?
  32. 32. 1. Policy
  33. 33. 2. Process
  34. 34. 3. Measure
  35. 35. 4. Evaluate
  36. 36. 5. Communicate
  37. 37. Measurement System.. 1. Policy 2. Process 3. Measure 4. Evaluate 5. Communicate
  38. 38. So that’s the Theory !
  39. 39. What about examples…
  40. 40. Oracle OpenWorld: A Green Event
  41. 41. Oracle World 2007 Highlights • 57% of all waste diverted from landfill. • 900kg of food donated to San Francisco charity. • 80% of exhibitors made use of online kits. • Print materials used 10% post-consumer recycled content paper and soy-based inks. • Used greener shuttles for attendees and hybrid cars for VIP transportation.
  42. 42. Oracle World 2008 Highlights • 965: trees saved by reducing Program. • 500,000: plastic bottles avoided by providing water stations = $1.5 million. The environmental savings of this decision translate into savings of: – 594,000 liters of water – 36,900 kg of carbon dioxide – 6,750 kg of oil – 745,000 megajoules of energy • $135,000: saved in signage
  43. 43. So that’s the Theory !
  44. 44. What are the practicalities ?
  45. 45. What are the challenges ?
  46. 46. What are the goals and KPI’s ?
  47. 47. How do you really implement this stuff
  48. 48. ACTION = Awareness + Intent + Policy + Process + Measurement
  49. 49. What about measurement tools ?
  50. 50. Tools and Resources • www.mci-group.meetgreen.com • www.carbonresponsible.com • www.greenglobecertification.com • www.greenglobeindex.com
  51. 51. Summary…
  52. 52. ACTION = SUSTAINABILITY
  53. 53. Measurement System.. 1. Policy 2. Process 3. Measure 4. Evaluate 5. Communicate
  54. 54. Benefits PROFIT BUSINESS OPPORTUNITIES REPUTATION TALENT & INVESTMENT SUSTAINABILITY
  55. 55. mW ea it su ho re ut m en t
  56. 56. “It is not the strongest of the species that survive, nor the most intelligent, but the one most adaptable to change.” - Charles Darwin
  57. 57. THE END almost
  58. 58. “The man who removes a mountain begins by carrying away small stones.” ~ Chinese Proverb
  59. 59. For more information LessConversation MoreAction.com
  60. 60. 67 Kindly Sponsored by:
  61. 61. Handouts
  62. 62. Sustainability Essence Consumption = Resource Use + Monetary Cost + Environmental Cost Sustainable consumption addresses and minimises the consequences of consumption for people and planet, whilst delivering profit.
  63. 63. Policy Drivers Profit, Planet, People - all or each drive policy. Measurement underpins effective policy and enables assessment and planning in impact reduction.
  64. 64. Awareness to Action Awareness + Intent = ASPIRATION Awareness + Intent + Policy + Measurement = ACTION
  65. 65. Action vs Greenwash Written Policy + External Communications – No Reduction Objectives + No Measurement + No Process Evaluation = Greenwash Written Policy + Dedicated Resources + Measurement + Benchmarking + Evaluation + Supplier Engagement = Action
  66. 66. Step 1 Agree a formal written policy for the company that enjoys board level approval. The policy must address: Processes: Planning, purchasing, management and data capture. Measurement: Energy, Resource Use, Waste, Carbon Emissions. Evaluation, performance benchmarking.
  67. 67. Origin of Policy • Board level • Departmental level • Regulatory risk • Cost control • Client demand • Product/service enhancement • Marcoms agenda
  68. 68. Step 2 Process Management: - Clearly establish responsibility for process at board/departmental/ individual level. - Create reporting process and procedure for all available indicators at corporate and event level – e.g Energy, Travel, Waste. - Establish process for information disclosure, client/stakeholder communication and formal evaluation.
  69. 69. Step 3 Measure impacts. This includes measuring known impacts and converting to carbon emissions using existing international or national metrics. Non carbon metrics may be converted to resource/water and expressed as a total usage per event.
  70. 70. Step 3 Energy – Request data from venue/hotel and suppliers. Travel – Track delegate emissions, supplier and event managers travel. Waste - Measure totals by type, recycled content and percentage recycled. Resource – Measure paper, food and water use using venue and pre production data.
  71. 71. Step 4 • Evaluate results, compare against previous events and identify areas for improvement. • Review data capture effectiveness and supplier disclosure. Ensure supplier disclosure is a contractual obligation.
  72. 72. Step 5 Communicate A. Internally to staff in all departments. B. Externally to suppliers and stakeholders. C. Externally to clients.
  73. 73. Standards BS8901 – ACTE – Event specific standards GHG Protocol – International carbon conversion standards. Green Globe Index?
  74. 74. Tools and Resources Process, Conversion & Benchmarking www.meetgreen.com www.carbonresponsible.com www.greenhotelcertification.com www.greenglobeindex.com
  75. 75. Troubleshooting Suppliers wont/cant give me data. Perception that this will be expensive. My board don’t want an official policy. We don’t have a CSR resource. My board just want to be carbon neutral. Clients don’t want to know.
  76. 76. Benefits Cost savings Resource savings Reduced environmental impact.
  77. 77. Costs NO Cost Behavioural change Attitudinal change Waste reduction
  78. 78. Costs Low Cost (Principally Time) Reduced impact through planning. Supplier disclosure as a contractual item. Review of suppliers based upon environmental performance. Internal communications. Data capture.
  79. 79. Costs Low Cost (Cash) Measurement and benchmarking tools.
  80. 80. Act Now Sustainability is a journey, not a quick fix. All journeys have a beginning, however modest. Begin by making an impact based upon behavioural change. More action less conversation……….

×